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- All HBS Web
(2,839)
- People (3)
- News (586)
- Research (1,523)
- Events (20)
- Multimedia (5)
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- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
firms in the past, and also by reviewing more theoretical approaches developed by academia. The framework works in two parts. In part one, the manager estimates a model of demand. In part two, the estimates are plugged into an... View Details
Keywords: by Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
that advice seems to have limited usefulness. The chapter then reviews some common delineations of marketing and sales activities in companies and the implications. Finally, the chapter concludes with a sample of what B2B companies have... View Details
- 26 Jul 2016
- First Look
July 26, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216076-PDF-ENG Harvard Business School Case 516-094 Airbnb, Etsy, Uber: Acquiring the First Thousand Customers By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest... View Details
Keywords: Sean Silverthorne
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details
Keywords: by Dina Gerdeman
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
those who bring their own bags are more likely to buy indulgent items like ice cream and cookies. Moreover, consumers tend to place a higher value on both organic products and decadent treats when they bring their own bags than when they... View Details
- 17 Sep 2013
- First Look
First Look: September 17
Government Inspections: Evidence from Restaurant Hygiene Inspections and Online Reviews By: Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca Abstract—Restaurant hygiene inspections are often... View Details
Keywords: Sean Silverthorne
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
have an experience and learn about products, but now that can be decoupled from the act of taking possession of a product because there are better and cheaper ways of doing that. Malls are going to increasingly transform into places for... View Details
- 26 Jul 2011
- First Look
First Look: July 26
Threat: Responses to and the Consequences of Threats to Individuals' Identities Authors:Jennifer L. Petriglieri Publication:The Academy of Management Review (forthcoming) Abstract I review and... View Details
Keywords: Sean Silverthorne
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
January 2017 Review of Financial Studies Being Surprised by the Unsurprising: Earnings Seasonality and Stock Returns By: Chang, Tom Y., Samuel M. Hartzmark, David H. Solomon, and Eugene F. Soltes Abstract—We present evidence consistent... View Details
Keywords: Sean Silverthorne
- 06 Feb 2007
- First Look
First Look: February 6, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707486 Corporate Venture Capital at Eli Lilly Harvard Business School Case 806-092 Reviews the role of corporate venture capital and its history at Eli Lilly. Also presents a... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
interview with HBS Working Knowledge's Martha Lagace, he discusses what companies should bear in mind going forward.Lagace: People often equate globalization with the idea that globally standardized products are displacing local ones. In... View Details
Keywords: by Martha Lagace
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Business School Case 806-044 Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO.... View Details
Keywords: Martha Lagace
- 21 Mar 2017
- First Look
First Look at New Research, March 21
activity the CEOs undertake during one workweek and (ii) a machine learning algorithm that projects these data onto scalar CEO behavior indices. Low values of the index are associated with plant visits and one-on-one meetings with View Details
Keywords: Sean Silverthorne
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
production techniques. Yasunobe, meanwhile, predicted that some type of keiretsu system would survive and be valuable. "Even in the U.S.," he added, "there are supply chain systems very much like the keiretsu." As... View Details
Keywords: by Hilah Geer
- 03 Oct 2012
- What Do You Think?
Can We Bring Back the “Industrial Commons” for Manufacturing?
to the demise of entire industries. Note that Pisano and Shih are not calling for the return to the US of jobs in mature industries or those in which product innovation can be separated from manufacturing. Nor are they claiming that this... View Details
- 12 Nov 2024
- HBS Case
Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers
and those with lack of access to education and transportation face after prison.” The manufacturer Owens Corning finally gave him a chance. At the same time, he set out to solve the problem his experience revealed. Blakeman spent weekends building an View Details
- 21 Dec 2010
- First Look
First Look: December 21
article reviews recent research conducted by the authors that finds that intellectual property rights reform increases technology transfers, foreign direct investment inflows, and industrial development. It also places the findings of... View Details
- 02 Nov 2016
- Op-Ed
Government and Financial Tech Can Fix Cash Woes for Small Businesses
products and services. Making the payrolls that support middle class families across the country. These are all things we rely on small businesses for, so we should look with more than just casual interest at how technology, and even... View Details
Keywords: by Karen Mills
- 05 Aug 2014
- First Look
First Look: August 5
religion, nationality, and family role(s) and that these multiple identities shape people's actions in organizations. The current organizational literature on multiple identities, however, is sparse and scattered and has yet to fully capture this foundational idea. I... View Details
Keywords: Sean Silverthorne