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      • August 1991
      • Background Note

      Industrial Market Research: Beta Test Site Management

      By: Robert J. Dolan
      Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development. View Details
      Keywords: Product Development; Mathematical Methods; Marketing
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      Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.
      • August 1991
      • Background Note

      Managing the New Product Development Process

      By: Robert J. Dolan
      Describes how the new product development program is most efficiently managed. View Details
      Keywords: Product Development; Management
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      Dolan, Robert J. "Managing the New Product Development Process." Harvard Business School Background Note 592-011, August 1991.
      • July 1991 (Revised August 1991)
      • Case

      Philip Morris Companies, Inc. (B)

      By: Samuel L. Hayes III
      Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details
      Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (B)." Harvard Business School Case 292-006, July 1991. (Revised August 1991.)
      • March 1991
      • Article

      Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89

      By: R. M. Kanter, J. North, L. Richardson, C. Ingols and J. Zolner
      Keywords: Business Ventures; Business or Company Management; Entrepreneurship; Manufacturing Industry
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      Kanter, R. M., J. North, L. Richardson, C. Ingols, and J. Zolner. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89." Journal of Business Venturing 6 (March 1991): 145–163.
      • March 1991
      • Article

      Requirements for Successful Implementation of New Manufacturing Technologies

      By: R. H. Hayes and R. Jaikumar
      Keywords: Success; Information Technology; Production
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      Hayes, R. H., and R. Jaikumar. "Requirements for Successful Implementation of New Manufacturing Technologies." Journal of Engineering and Technology Management 7, nos. 3-4 (March 1991): 169–175.
      • February 1991 (Revised February 1992)
      • Case

      Appex Corp.

      By: Nitin Nohria
      1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
      Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
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      Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
      • February 1991
      • Background Note

      Managing Marginal New Products

      By: Rajiv Lal
      Keywords: Product Launch
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      Lal, Rajiv. "Managing Marginal New Products." Harvard Business School Background Note 591-088, February 1991.
      • January 1991 (Revised February 1991)
      • Teaching Note

      Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note

      By: V. Kasturi Rangan
      Keywords: Product Launch; Computer Industry
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      Rangan, V. Kasturi. "Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note." Harvard Business School Teaching Note 591-078, January 1991. (Revised February 1991.)
      • January 1991
      • Case

      Volkswagen of America: Audi 5000 (A)

      By: Stephen A. Greyser
      Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
      Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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      Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
      • January 1991
      • Article

      Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The New Venture Process at Eastman Kodak, 1983-89

      By: R. M. Kanter, L. Richardson, J. North and E. Morgan
      Keywords: Design; Entrepreneurship; Business Ventures; Business History; Consumer Products Industry
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      Kanter, R. M., L. Richardson, J. North, and E. Morgan. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The New Venture Process at Eastman Kodak, 1983-89." Journal of Business Venturing 6 (January 1991): 63–82.
      • December 1990 (Revised December 1993)
      • Case

      Australian Paper Manufacturers (A)

      By: David M. Upton and Joshua D. Margolis
      Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,... View Details
      Keywords: Agreements and Arrangements; Production; Information Technology; Ethics; Situation or Environment; Product Development; Segmentation; Expansion; Financial Strategy; Pulp and Paper Industry; Australia
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      Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
      • November 1990 (Revised April 1999)
      • Case

      General Motors: Packard Electric Division

      By: Steven C. Wheelwright
      Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
      Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry
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      Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
      • November 1990 (Revised May 1994)
      • Case

      Microsoft Corp.: Office Business Unit

      By: Marco Iansiti
      Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details
      Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry
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      Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
      • October 1990 (Revised April 1991)
      • Case

      RU 486 (A)

      By: Joseph L. Badaracco Jr.
      Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
      Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Pharmaceutical Industry; France; Germany; United States
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      Badaracco, Joseph L., Jr. "RU 486 (A)." Harvard Business School Case 391-050, October 1990. (Revised April 1991.)
      • September 1990 (Revised November 1994)
      • Case

      Kao Corp.

      By: John A. Quelch
      As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details
      Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan
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      Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)
      • July 1990
      • Case

      Ceramics Process Systems Corp. (B)

      By: Kim B. Clark and Brent D. Barnett
      Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details
      Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry
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      Clark, Kim B., and Brent D. Barnett. "Ceramics Process Systems Corp. (B)." Harvard Business School Case 691-006, July 1990.
      • July 1990
      • Teaching Note

      Honeywell Residential Division: New Product Development, Teaching Note

      By: Steven C. Wheelwright
      Teaching Note for (9-689-035). View Details
      Keywords: Real Estate Industry
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      Wheelwright, Steven C. "Honeywell Residential Division: New Product Development, Teaching Note." Harvard Business School Teaching Note 691-005, July 1990.
      • June 1990 (Revised January 1993)
      • Case

      Dynatronics, Inc. (Abridged)

      By: Thomas R. Piper
      Provides an opportunity to evaluate an investment in a new product line in strategic, competitive, organizational, and economic terms. The economic analysis involves an estimation of the relevant cash flows and discounting them at an appropriate hurdle rate. View Details
      Keywords: Product; Forecasting and Prediction; Investment; Capital Budgeting
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      Piper, Thomas R. "Dynatronics, Inc. (Abridged)." Harvard Business School Case 290-064, June 1990. (Revised January 1993.)
      • April 1990
      • Case

      Nestle Alimentana S.A. -- Infant Formula (Abridged)

      By: James E. Austin
      The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
      Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
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      Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
      • March 1990 (Revised June 1993)
      • Case

      Analog Devices, Inc.: The Half-Life System

      By: Robert S. Kaplan
      The company has committed to major improvements in quality, cost, and on-time delivery performance. Despite strong senior management support, however, the actual rate of improvement was disappointing until a new measurement philosophy was introduced. The new approach... View Details
      Keywords: Quality; Performance Improvement; Earnings Management; Financial Reporting; Organizational Change and Adaptation; Performance Productivity; Business or Company Management; Cost Management; Measurement and Metrics; Management Teams; Semiconductor Industry
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      Kaplan, Robert S. "Analog Devices, Inc.: The Half-Life System." Harvard Business School Case 190-061, March 1990. (Revised June 1993.)
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