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  • July 1993
  • Supplement

Ethics in Marketing

By: John A. Quelch
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details
Keywords: Marketing Communications; Advertising
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  • 16 Jun 2013
  • News

A House of Cards

  • 09 Jan 2016
  • News

Valuing your time over money may be linked to happiness

  • 02 Nov 2011
  • News

Fraud Case Seen as a Red Flag for Psychology Research

    Maria P. Roche

    Maria Roche is an Assistant Professor of Business Administration in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Roche studies the commercialization of specialized knowledge and the specific role of... View Details

    Keywords: education industry; biotechnology; high technology
    • May 2017
    • Case

    Fresh to Table

    By: Gautam Mukunda and Brooks C. Holtom
    After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager's internal electronic communications, company... View Details
    Keywords: Behavior; Resignation and Termination; Organizational Culture; Values and Beliefs; Leadership
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    • Article

    How History Shaped the Innovator's Dilemma

    By: Tom Nicholas
    In 1993, four years prior to the publication of Clayton Christensen’s highly influential book, The Innovator’s Dilemma, the Business History Review (BHR) published an article by Christensen titled “The Rigid Disk Drive Industry: A History of... View Details
    Keywords: Clayton Christensen; Impact; Innovation and Invention; Disruptive Innovation; Research
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    • July 2018
    • Teaching Note

    Verizon 2018

    By: Rosabeth Moss Kanter and Jonathan Cohen
    Teaching Note for HBS No. 318-114. In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas... View Details
    Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Organizational Culture; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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    • 04 Feb 2014
    • News

    Facebook turns 10

    • 12 Feb 2025
    • Video

    Who owns it? The Ownership Project on how property rights shape business

    • March 2006 (Revised June 2006)
    • Case

    The Speedway That Won't Slow Down

    Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of media businesses... View Details
    Keywords: Work-Life Balance; Business Plan; Media; Sports; Media and Broadcasting Industry; United States
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    • 21 May 2019
    • News

    Meet The Female Physicist Who Sifts Through Corporate Babble For Trades To Beat The Street

    • 19 Mar 2014
    • News

    A Brand Manager's Guide to Losing Control

    • 02 Jan 2012
    • News

    HBS Cases: Clocky, the Runaway Alarm Clock

      Teresa M. Amabile

      Teresa Amabile is the Edsel Bryant Ford Professor, Emerita, at Harvard Business School. Originally educated and employed as a chemist, Teresa received her Ph.D. in psychology from Stanford University. Her current research investigates how people approach and... View Details

        Jill J. Avery

        Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

        Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

          Youngme Moon

          Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

          Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
          • July 1996
          • Case

          Edmund's--www.edmunds.com

          Edmund's publishes an automobile price guide in books (600,000 units per year) and over the Internet (16,000 users a day and growing). The site can be visited at www.edmunds.com. In the marketplace, it makes money selling books. In the marketspace, they make their... View Details
          Keywords: Business or Company Management; Digital Platforms; Marketplace Matching; Information Publishing; Information Industry; Auto Industry
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          • 12 Feb 2015
          • Video

          Success Spreads like Wildfire

            Chiara Farronato

            Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details