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Show Results For
- All HBS Web
(3,017)
- People (24)
- News (826)
- Research (1,597)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,104)
- 03 Dec 2021
- Blog Post
Physicians Off the Beaten Path
everyone in the medical space. They also knew their content should be interesting, easy to consume and eye-opening to all the possibilities there are outside of medicine. They realized the best media would be a podcast lasting 30-45... View Details
- 27 Oct 2020
- Research & Ideas
Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?
candidates at the same time, rather than hiring a single person in isolation. Think big and commit resources. When it comes to diversity, companies sometimes do just enough to avoid media scrutiny or reputational damage. It’s time for... View Details
Keywords: by Danielle Kost
- 08 Dec 2020
- Research & Ideas
Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles
to use social media platforms to proactively seek out talent. This is especially true for technology-focused firms. This trend doesn’t seem to be slowing. Digital employment platforms have emerged that allow companies to pinpoint... View Details
- June 2016
- Case
Big Spaceship: The Evolving Agency
By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
- 01 Sep 2023
- News
The Exchange: Where Ethics Meet Economics
Max Bazerman and Mike Luca (Image by John Ritter) What makes people behave the way they do—and to what degree are design choices influencing that? Associate Professor Mike Luca studies the design of online platforms, while Professor Max Bazerman’s work focuses on... View Details
- 12 May 2020
- Research & Ideas
It’s Time To Relaunch Your Remote Team
time for team members to reevaluate how to conduct themselves and interact amid the changing circumstances. Topics for discussion should include how often team members should connect virtually during the week, and with what digital tools. Teams must be deliberate about... View Details
Keywords: by Tsedal Neeley
- 01 Aug 1998
- News
High Honors
Virginian-Pilot, a daily newspaper owned by his uncle. After graduating from the University of Virginia (UVA), serving in the Merchant Marine, and earning a Harvard MBA in 1952, he took a job as a reporter and ad salesman for his uncle's View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
UK’s National Health Service improved influenza vaccine adoption by employing medical professionals in its media efforts." Doctors, nurses, and medical professionals are also opinion leaders because patients trust their health care... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 22 Feb 2022
- News
Breaking News
Illustration by Dana Smith Illustration by Dana Smith Throughout your work at HBS and HKS, you’ve studied the changing media landscape from several angles. What are some of the major challenges to sustainability that local newspapers... View Details
- 15 Jan 2014
- Research & Ideas
Managing the Family Business: It Takes a Village
awful ones. To illustrate my profile of a great family business system leader, I'll use one of my favorite examples: Nelson Sirotsky, chairman of Grupo RBS, his family's world-class media company based in Porto Alegre in the south of... View Details
- April 2017 (Revised March 2024)
- Case
Making Target the Target: Boycotts and Corporate Political Activity
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details
Keywords: Boycott; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity." Harvard Business School Case 317-113, April 2017. (Revised March 2024.)
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
- 01 Oct 2002
- News
Michael F. Cronin
under management. Given Cronin's background, it's not surprising that the WP portfolio favors traditional industrial and service companies that are strong on business fundamentals. Examples include Herald Media (publisher of the newspaper... View Details
- March 2017 (Revised June 2019)
- Case
CEO Activism (A)
By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley
This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details
Keywords: Leadership & Corporate Accountability; Environmental And Social Sustainability; Environment; Climate Change; Gender Equality; Communication Strategy; Moral Sensibility; Values and Beliefs; Leadership; Law; Rights; Risk Management; Media; Corporate Social Responsibility and Impact; Religion; Expansion; Strategy; Social Issues; Consumer Products Industry; Electronics Industry; Technology Industry; United States; Indiana; North Carolina
Toffel, Michael W., Aaron K. Chatterji, and Julia Kelley. "CEO Activism (A)." Harvard Business School Case 617-001, March 2017. (Revised June 2019.)
- March 2018 (Revised December 2019)
- Case
Edward Lewis: Essence Magazine
By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
- 2009
- Chapter
Creating Superior Customer Value in a Connected World
By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
- Web
Privacy Policy & Legal Info | HBS Online
browsing information, and preferences. Posted Data such as your likes, comments and other interactions with our social media pages, public forums, community pages, blogs, podcasts, and streaming channels. Location Information of a... View Details
- Web
Frequently Asked Questions - Creating Emerging Markets
other videos? Yes, this has been done commonly, by us, and by others. For example, you might find videos on popular media sites about more contemporary issues related to a particular organization or company, which you can use along with a... View Details
- 24 Aug 2020
- Research & Ideas
How Much Will Remote Work Continue After the Pandemic?
Author Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading The New Rules for Remote Work: Pandemic Edition How Companies Benefit When Employees Work... View Details
Keywords: by Kristen Senz