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Show Results For
- All HBS Web
(3,095)
- People (24)
- News (818)
- Research (1,560)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
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- April 2004 (Revised September 2006)
- Teaching Note
XM Satellite Radio (A) and (B) TN
By: David B. Godes and Elie Ofek
Teaching Note to (9-504-009) and (9-504-065). View Details
Keywords: Media and Broadcasting Industry
- January 1991
- Teaching Note
Capital Cities/ABC, Inc: Spot Sales, Teaching Note
Keywords: Media and Broadcasting Industry
- May 1988
- Case
Capital Cities/ABC, Inc: Spot Sales
Cespedes, Frank V. "Capital Cities/ABC, Inc: Spot Sales." Harvard Business School Case 588-071, May 1988.
- 1992
- Article
Public Policy and the Evolution of Cable Television, 1950-90
By: Willis Emmons
Emmons, Willis. "Public Policy and the Evolution of Cable Television, 1950-90." Business and Economic History 21 (1992): 182–191.
- December 1997 (Revised January 1998)
- Case
STAR TV (F)
By: Michael Y. Yoshino and Cate Reavis
Keywords: Media and Broadcasting Industry
Yoshino, Michael Y., and Cate Reavis. "STAR TV (F)." Harvard Business School Case 398-080, December 1997. (Revised January 1998.)
- May 1994 (Revised September 1994)
- Case
STAR TV (B)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (B)." Harvard Business School Case 394-213, May 1994. (Revised September 1994.)
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
- June 1990
- Case
CBS vs. Andy Rooney
Keywords: Media and Broadcasting Industry
Badaracco, Joseph L., Jr. "CBS vs. Andy Rooney." Harvard Business School Case 390-215, June 1990.
- February 1977 (Revised May 1993)
- Case
WJAC (B): Financing a Growing Organization
Herzlinger, Regina E. "WJAC (B): Financing a Growing Organization." Harvard Business School Case 177-158, February 1977. (Revised May 1993.)
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
engagement practices. Finally, I explore the limits and anticompetitive concerns to the theory of change presented here. Harvard Business School Case 917-019 Buffer.com Social media company Buffer wanted to establish clear company values... View Details
Keywords: Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of... View Details
Keywords: by Carmen Nobel
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader... View Details
Keywords: by Mallory Stark
- 16 Jul 2024
- Op-Ed
Corporate Boards Are Failing in Their No. 1 Duty
with Azure, acquiring LinkedIn in social media and Activision/Blizzard in gaming, and investing in OpenAI to gain control of ChatGPT. Equally important, he transformed the Microsoft culture from an arrogant bureaucracy into an empowered... View Details
Keywords: by Bill George
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
methodology? Bernstein:This study would not have been possible without my collaborator and close friend from the days of my doctoral studies, Ben Waber. After finishing his doctorate at the MIT Media Lab, Ben co-founded (and is CEO of)... View Details
Keywords: Re: Ethan S. Bernstein
- 12 Nov 2013
- First Look
First Look: November 12
associate's degree in STEM (science, technology, engineering, and math). This case shows how the innovation developed and why it generated enormous public and media interest in less than a year. Results were strong: one-third of the first... View Details
Keywords: Sean Silverthorne
- 26 Feb 2013
- First Look
First Look: Feb. 26
Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
- 02 Jan 2001
- Research & Ideas
Gurus in the Garage
advice. Can you create a good exit strategy for this person? Create a win-win situation? Maybe the customer will hire him." Learning by Observing Sanjeev Malaney, CEO of Media Tel (now MediaLinq) says that he "learned through... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
E-mail? The empirical study of how communications media affects individuals' definitions of the negotiation, especially in an era of expanding communications possibilities, is also drawing the interest of researchers. Should you meet... View Details
Keywords: by Martha Lagace