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  • All HBS Web  (3,136)
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    • News  (824)
    • Research  (1,590)
    • Events  (15)
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  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers a simple, inexpensive solution... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Media & Broadcasting
  • November 2009 (Revised September 2011)
  • Case

The Last DVD Format War?

By: Andrei Hagiu
Provides a brief overview of the standards battle between HD-DVD and Blu-ray, focusing on the events that precipitated the Blu-ray victory in early 2008. View Details
Keywords: Five Forces Framework; Standards; Competitive Strategy; Competitive Advantage; Hardware; Media and Broadcasting Industry; Media and Broadcasting Industry
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Hagiu, Andrei. "The Last DVD Format War?" Harvard Business School Case 710-443, November 2009. (Revised September 2011.)
  • September 2008 (Revised March 2009)
  • Supplement

Traversing a Career Path: Pat Fili-Krushel (B)

By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer
Pat Fili-Krushel has agreed to take on the job of first executive vice president of administration for AOL Time Warner, leading corporate human resources, internal communications, real estate and facilities, and other administrative roles for the combined company. She... View Details
Keywords: Conflict Management; Leadership; Managerial Roles; Negotiation Tactics; Personal Development and Career; Gender; Power and Influence; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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McGinn, Kathleen L., Deborah M. Kolb, and Cailin B. Hammer. "Traversing a Career Path: Pat Fili-Krushel (B)." Harvard Business School Supplement 909-010, September 2008. (Revised March 2009.)
  • July 2008 (Revised January 2010)
  • Case

PCCW now

By: Andrei Hagiu and Waishun Lo
In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the... View Details
Keywords: Television Entertainment; Growth and Development Strategy; Multi-Sided Platforms; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Hong Kong
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Hagiu, Andrei, and Waishun Lo. "PCCW now." Harvard Business School Case 709-405, July 2008. (Revised January 2010.)
  • May 2005
  • Teaching Note

Random House (TN)

By: Bharat N. Anand
Teaching Note to (9-704-438). View Details
Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry
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Anand, Bharat N. "Random House (TN)." Harvard Business School Teaching Note 705-415, May 2005.
  • April 2001
  • Teaching Note

CNBC.com (A): NBC Incubates E-business TN

By: Rosabeth M. Kanter and Brooke Bartletta
Teaching Note for (9-300-090). View Details
Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry
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Kanter, Rosabeth M., and Brooke Bartletta. "CNBC.com (A): NBC Incubates E-business TN." Harvard Business School Teaching Note 301-115, April 2001.
  • May 1996 (Revised June 1996)
  • Case

Dennis Hightower: New Horizons

By: Ashish Nanda
Named president of Disney TV and Telecommunications, Dennis Hightower has to yet again come in as an outsider and take charge. The magnitude of challenge is much larger than in 1987, and the situation facing him is subtly different. View Details
Keywords: Leadership; Personal Development and Career; Media and Broadcasting Industry; Media and Broadcasting Industry
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Nanda, Ashish. "Dennis Hightower: New Horizons." Harvard Business School Case 396-316, May 1996. (Revised June 1996.)
  • 29 Aug 2008
  • Working Paper Summaries

Unraveling Yields Inefficient Matchings: Evidence from Post-Season College Football Bowls

Keywords: by Guillaume R. Fréchette, Alvin E. Roth & M. Utku Ünver; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
  • March 2020
  • Teaching Note

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David J. Collis
Teaching Note for HBS No. 717-483. View Details
Keywords: Acquisition Strategy; Technology Strategy; Franchise Management; CEO Role; Corporate Advantage; Corporate Strategy; Acquisition; Global Strategy; Information Technology; Strategy; Vertical Integration; Media and Broadcasting Industry; Media and Broadcasting Industry
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Collis, David J. "Reawakening the Magic: Bob Iger and the Walt Disney Company." Harvard Business School Teaching Note 720-450, March 2020.
  • March 2008 (Revised November 2012)
  • Teaching Note

GE's Imagination Breakthroughs: The Evo Project (TN)

By: Christopher A. Bartlett
Teaching Note for [907048]. View Details
Keywords: Business Conglomerates; Creativity; Media and Broadcasting Industry; Media and Broadcasting Industry
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Bartlett, Christopher A. "GE's Imagination Breakthroughs: The Evo Project (TN)." Harvard Business School Teaching Note 908-413, March 2008. (Revised November 2012.)
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

long, as are lead times for drug production and encapsulation. Last, media coverage and press releases made by governments and other stakeholders increase the stakes, as negative media coverage may damage... View Details
Keywords: Martha Lagace
  • 13 Mar 2018
  • First Look

March 13, 2018

across four studies and 1,325 individuals (Study 1A-B and 2A-B), and a large social media dataset spanning 4.9 billion individuals (Study 3), we examine whether digital emotion expression (emojis) predicts happiness at the individual and... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

downloads, and other emerging digital media (such as Internet Protocol TV). BBC WW delivered its profits back to the BBC. Since 2004, BBC WW profits had more than doubled. Purchase this case:... View Details
Keywords: Martha Lagace
  • Teaching Interest

General Management: Processes and Action

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done.  Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details
Keywords: Change Management; Communication Strategy; Decision Making; Corporate Entrepreneurship; Technological Innovation; Knowledge Management; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Management Practices and Processes; Management Skills; Management Style; Management Teams; Managerial Roles; Resource Allocation; Business Processes; Mission and Purpose; Organizational Culture; Organizational Design; Organizational Structure; Strategic Planning; Conflict and Resolution; Power and Influence; Business Strategy; Competitive Strategy; Competitive Advantage; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; China; India; United States
  • 23 Jan 2006
  • Research & Ideas

Financial Reporting Goes Global

also am working on a few studies that look at the role of the media in disseminating and interpreting financial information. The media has been largely ignored in studies of financial information... View Details
Keywords: by Cynthia Churchwell; Accounting; Financial Services
  • 26 Mar 2007
  • Research & Ideas

Learning from Failed Political Leadership

of Illusion: American Leadership in the Media Age. The book weaves together insights from economics, leadership studies, history, geopolitics, and national security to make a case for strategic independence and improved leadership... View Details
Keywords: by Martha Lagace
  • May 28, 2019
  • Other Article

How Russia Found a Disinformation Haven in America

By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
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Abdelal, Rawi, and Galit Goldstein. "How Russia Found a Disinformation Haven in America." National Interest (May 28, 2019).
  • 06 Feb 2014
  • Research & Ideas

The Art of American Advertising

Professor of Marketing, Emeritus, and an adviser on the exhibit. "Many firms competed for the attention and affection of customers. And, whole new kinds of media burst on the scene. This meant that marketers needed to be particularly... View Details
Keywords: by Carmen Nobel; Advertising
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the effect on media and... View Details
Keywords: by Sean Silverthorne; Music
  • September 2019 (Revised October 2019)
  • Case

Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill, Eric Mankin and Emily Tedards
After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business... View Details
Keywords: Innovation; Accelerator; Entrepreneur; Startup; Outsourcing; Hiring; Talent; Culture; Ecosystem; Digital; Women; African Americans; Leadership; Innovation and Invention; Entrepreneurship; Business Startups; Management; Diversity; Selection and Staffing; Organizational Culture; Media; Entertainment; Transformation; Atlanta
Citation
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Hill, Linda A., Eric Mankin, and Emily Tedards. "Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)." Harvard Business School Case 420-057, September 2019. (Revised October 2019.)
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