Publications

August 2021 (Revised March 2022)
Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

23 Nov 2020
Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

consumer, bankruptcies dropped 28 percent year-over-year. Chapter 11 business bankruptcies climbed 35 percent year-over-year and by 194 percent for corporations with more than $50 million in assets. However, when small businesses are included, total business... View Details

Keywords: by Rachel Layne

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

social media editor for Harvard Business School Working Knowledge. [Image: iStockphoto] Related Reading For Better Ideas, Bring the Right People to the Brainstorm What Machine Learning Teaches Us about CEO Leadership Style What’s Really... View Details

Keywords: by Kristen Senz

03 Dec 2021
Blog Post

Physicians Off the Beaten Path

everyone in the medical space. They also knew their content should be interesting, easy to consume and eye-opening to all the possibilities there are outside of medicine. They realized the best media would be a podcast lasting 30-45... View Details

25 Aug 2014
News

Jonathan M. Nelson, MBA 1983

colleagues to invest in a regional cellular company. “I knew it was a good investment, but I had no idea mobile would reach 100 percent market penetration,” he says. Interested in building media companies with like-minded partners, Nelson... View Details

Keywords: Susan Young

February 2023 (Revised March 2023)
Case

Hey, Insta & YouTube, Are You Watching TikTok?

By: Felix Oberholzer-Gee

In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details

Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation

03 Nov 2023
News

Global Networking Night; Sweden Club Holds Climate Forum

Clubs News Clubs News Global Networking Night 2023 Another successful Global Networking Night (GNN) is in the books, after alumni around the world held nearly 60 separate events on October 25. The annual GNN features alumni gatherings—some in person, some... View Details

Keywords: Margie Kelley

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

time for team members to reevaluate how to conduct themselves and interact amid the changing circumstances. Topics for discussion should include how often team members should connect virtually during the week, and with what digital tools. Teams must be deliberate about... View Details

Keywords: by Tsedal Neeley

Web

The de Gaspé Beaubien Reading Room | About

Inc., into a major media and communications company. Nan-b, a former psychologist at Montreal Children’s Hospital and faculty member at the Université de Montréal, was a key player in the rise of Telemedia, and is credited with setting up... View Details

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)