Marketing Insight - Publications - Faculty & Research

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

when its market capitalization increased 4,500 percent from about $4 billion to about $197 billion. The sense of, as they say at Intel, of bleeding blue. Q: An Intel way. A: Yes. Oh, very much so, there was an Intel way. They had their... View Details

Keywords: by Sean Silverthorne; Computer

23 Mar 2021
Book

Succeeding in the New Work-from-Anywhere World

the Author Michael Blanding is a writer based in the Boston area. [Image: Shutterstock/Min C. Chiu] What do you think it takes to succeed as a remote team? Share your insights in the comments below. Book Excerpt Remote Work Revolution:... View Details

Keywords: by Michael Blanding

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

opportunities. While most of the IRA takes the form of incentives and tax credits, there are also some sticks and penalties in it. The most important one is probably the first-of-its-kind fee on methane emissions from the oil and gas sector, which is boosting the... View Details

Web

A Message from Dean Srikant Datar | About

gender, across race, ethnicity, sexual orientation, diversity of all kinds. That work is important and urgent, and we’re very committed to doing it. Across the School I’m already seeing wonderful momentum. Everything from going to the View Details

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

organizations as being focused on tangible hard metrics like profit or market capitalization. But for-profits also do a lot of organizational capacity-building work. Venture capital investments are very much about building the... View Details

Keywords: by Julia Hanna

08 Sep 2016
News

How We Make It Work

Guillaume and Wendy Perben (MBA 2002) Children: Jasmine (6); Julien (4) Wendy’s marketing career has involved travel all over the world. Now based in Switzerland, she and her husband have recently launched Unity in Glass Europe, which... View Details

25 Feb 2020
News

Alumni and Faculty Books for March 2020

fulfillment. You must share the reason why you exist and infuse it into everything you do in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and... View Details

07 Feb 2005
Research & Ideas

How “Career Imprinting” Shapes Leaders

was CEO at Biogen, the firm was much more centralized and was organized primarily around functions, reflective of Abbott. Further, like Baxter, Termeer began Genzyme with a focus on niche-oriented markets, such as Gaucher disease, whereas Vincent, like Abbott, went... View Details

Keywords: by Mallory Stark

02 Sep 2014
First Look

First Look: September 2

Abstract—General Motors was once regarded as one of the best managed and most successful firms in the world, but between 1980 and 2009 its share of the U.S. market fell from 62.6% to 19.8%, and in 2009 the firm went bankrupt. In this... View Details

Keywords: Sean Silverthorne

30 Jul 2024
News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details

26 Aug 2020
News

What the Climate Change Movement Can Learn from the Pandemic

a step-by-step path to make a difference in the face of what can seem like an overwhelming challenge. In this episode of Skydeck, Associate Editor Jen Flint talks to Pal about the pandemic’s impact on both her business and on global carbon emissions, and the View Details

16 Jul 2013
First Look

First Look: July 16

risk reports-that spread their expertise (toolmaking). While controlling the tools' design and implementation, the risk managers incorporated business managers' insights (teamwork) and made sure everyone could understand the findings... View Details

Keywords: Anna Secino

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

players from all parts of the supply chain—subsistence farmers to multinational conglomerates, seed sellers to supermarket buyers—to share insights and piece together a perspective on the global food system. The resulting executive... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

responsibilities—including product management, marketing, growth, and sales—to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess... View Details

Keywords: Sean Silverthorne

14 Nov 2024
News

How the Insurance Industry Can Weather the Storms

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Liberty Mutual CEO Tim Sweeney (MBA 1991) says that 2012 was the year that climate change started really showing up on the balance sheet. “This is a horrible... View Details

01 Dec 2001
News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details

Keywords: Susan Young;Deborah Blagg

12 May 2022
News

Onboarding

undertaking something much more serious, leading Xerox’s entry into the Chinese market and fearlessly chastising the company’s chairman for publicizing its activities in the press. Always up for a new challenge, she also began serving on... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

Publications