Marketing Communications - Publications - Faculty & Research

05 Dec 2005
Research & Ideas

VCs Survey Post-Bubble Opportunities

technical expertise, said Kapoor. A sense of timing and a good marketing instinct are two qualities at a premium in today's market. "It's not about specialization," said Reiss. "It's about quickly figuring out new trends... View Details

Keywords: by Julie Hanna; Financial Services

12 Nov 2014
Op-Ed

A Challenge to the New Congress: Pass Housing Finance Reform

for creditworthy working families—not as a special "niche" product for a subset of low-income borrowers, but integrated into the system? How do we ensure that the government-guaranteed secondary market is open on full and equal... View Details

Keywords: by Nicolas Retsinas & Rob Couch; Construction; Real Estate

09 Sep 2009
First Look

First Look: September 9

communication and engagement practices, can encourage frontline workers to conduct problem solving. We test our hypotheses in the health care context, in which the use of incident reporting systems to highlight operational failures is... View Details

Keywords: Martha Lagace

19 May 2003
Research & Ideas

Expensing Options Won’t Hurt High Tech

harm entrepreneurial incentives are often the same people who claim that current disclosure is adequate for communicating the economics of stock option grants. The two positions are clearly contradictory. If current disclosure is... View Details

Keywords: by Zvi Bodie, Robert S. Kaplan & Robert C. Merton

22 Sep 2014
Op-Ed

Online Banks Fill Funding Needs for Small Business

always been alternative forms of loan capital available, including credit unions, Community Development Financial Institutions (CDFIs), merchant cash advances, equipment leasing and factoring products. “Alternative players have the... View Details

Keywords: by Karen Mills; Banking; Financial Services

24 Jul 2000
Research & Ideas

Something Ventured, Something Gained: A European View of Venture Capital

MBA '69), cofounder and chairman of Apax Partners & Co. Ltd., and vice chairman of EASDAQ—the pan-European stock market for growth companies which he helped establish in 1996; Gerard Montanus, a general partner in Atlas Venture, a... View Details

Keywords: by James E. Aisner; Financial Services

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

investor and managerial costs. It affects job creation and innovation throughout society. Once a venture reaches a critical size, its complexity greatly increases. The original business model must deal with new market and organizational... View Details

Keywords: by Sean Silverthorne

03 Feb 2009
First Look

First Look: February 3, 2009

development of entrepreneurial regions and industries. But these efforts are challenging. Governments cannot dictate how a venture market will evolve, and "top-down" efforts are likely to be unsuccessful. The same common flaws... View Details

Keywords: Martha Lagace

18 Nov 2002
Research & Ideas

Enterprising Women—a History

business, she said. Koehn focused on the subject of women entrepreneurs, citing HBS professor Howard Stevenson's definition of entrepreneurship as the "relentless pursuit of opportunity beyond resources currently controlled." She said that looking at women... View Details

Keywords: by Laura Linard

07 Aug 2000
Research & Ideas

The Business of Biotech

Lately, competition in the biotech industry has become more heated than ever, as a steadily increasing number of companies enter a market that, despite its risky nature, has the potential for enormous rewards in the future. "It may... View Details

Keywords: by Julia Hanna; Biotechnology; Health; Technology

03 May 2011
First Look

First Look: May 3

Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details

Keywords: Sean Silverthorne

16 Sep 2008
First Look

First Look: September 16, 2008

Working PapersMarket Reaction to the Adoption of IFRS in Europe Authors:Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines the European stock market reaction to sixteen events... View Details

06 May 2002
Research & Ideas

Profits for Nonprofits: Earning Your Own Way

issues that profit brings to a social service organization. Founded thirty-five years ago, the small, multiservice nonprofit Haley House is a spiritually based community organization that serves "society's forgotten people"—the... View Details

Keywords: by Martha Lagace

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

Power of Conversational Leadership Published: July 23, 2012 Communication is always a challenge, especially in multinational corporations. Boris Groysberg and Michael Slind discuss why it makes sense to adopt the principles of... View Details

Keywords: by Staff

02 Jul 2015
Op-Ed

The Future of the Greek Economy

L.E. Simmons Faculty Fellow at HBS. He joined the HBS faculty after holding leadership positions in the European capital markets groups of Goldman Sachs, Morgan Stanley, and Merrill Lynch and has broad experience in the areas of corporate... View Details

Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking

22 Jan 2007
Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

circles. Q: What makes technology transfer happen? Is it entrepreneurial opportunity in the home country, a loyalty to the home country, or government policies that encourage or require people to come home? A: It's all of those. Surveys of these diasporic View Details

Keywords: Re: William R. Kerr; Technology; Computer

29 May 2014
Research & Ideas

Research Symposium 2014

intrusive, and negative." That wariness is costly, because feedback from the front lines is often vital to improving business practices and safety measures. With that in mind, Edmondson discussed how to foster a workplace culture of open View Details

Keywords: by Carmen Nobel; Accounting; Health

11 Jul 2006
First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was... View Details