Marketing Communications - Publications - Faculty & Research

19 May 2021
Op-Ed

Why America Needs a Better Bridge Between School and Career

help young people from low-income communities launch promising careers. The applications provide an inside look at the interplay among short-term training providers, employers, colleges, and high schools. "Policymakers, employers, and... View Details

Keywords: by Joseph B. Fuller and Rachel Lipson

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Technology & Operations Management Awards & Honors - Faculty & Research

category for “Zebra Medical Vision” with Sarah Gulick (HBS Case 619-014, September 2018). Christian Kaps : Winner of the 2024 Best PhD Paper Award from the Commodity & Energy Markets Association for "Residential Battery Storage—Reshaping... View Details

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Global Business Course | HBS Online

This course is part of the Business in Society and Strategy track. Introduction to Global Business ENROLL NOW No application needed for our certificate programs. Start your journey today! Global Business $1,850 Next 4-week session starts July 30th Enroll Now Understand... View Details

08 Feb 2011
First Look

First Look: Feb. 8

environment while creating urban living capacity by combining low carbon and resource-efficient development with the use of information and communication technologies (ICT) to better manage complex urban systems. Download the paper:... View Details

Keywords: Sean Silverthorne

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Wilder House | About

Wilder’s career in Canada stands “as an eloquent expression of just what we hope our graduates can achieve in their communities around the world.” A Toronto native, Wilder served in combat during World War II on loan to the Royal Navy and... View Details

15 Jul 2008
First Look

First Look: July 15, 2008

that expansions abroad reduce a firm's domestic activity, instead suggesting the opposite. The Finance Function in a Global Corporation Author:Mihir A. Desai Publication:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July - August 2008) Abstract As... View Details

Keywords: Martha Lagace

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Business Economics Online Course | HBS Online

This course is part of the Strategy track. Introduction to Economics for Managers ENROLL NOW No application needed for our certificate programs. Start your journey today! Economics for Managers $1,850 Next 8-week session starts August 6th Enroll Now Gain economic... View Details

08 Nov 2011
First Look

First Look: Nov. 8

industry to measure to what extent waiting-time performance impacts different firms' market shares and price decisions. We report on a large-scale empirical industrial organization study in which the demand equations for fast-food... View Details

Keywords: Sean Silverthorne

03 Jun 2020
Blog Post

How to Thrive as a Remote Manager and Employee

items at the end. There will be less informal communication directly after the meeting to clarify so make next steps clear. Participating in Meetings: Log into meetings a few minutes in advance, just as you would arrive to a meeting in... View Details

01 Mar 2024
News

Giving All Stakeholders a Voice

For John Wu (MBA 2000), “Web3” means more than technological innovation. “It’s a mindset,” he says of the movement toward a decentralized internet that accelerates innovation and gives end users greater collaboration with businesses. “It’s a transformative shift in... View Details

Keywords: April White

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product. Purchase this case:... View Details

Keywords: by Sean Silverthorne

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

startup to tackle product accessibility for the disability community. Many products and websites today are inaccessible to people with disabilities despite over 30 years of the Americans Disabilities Act which prohibits disability discrimination. Very few of the... View Details

March 2016
Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide consumers with more accessible and... View Details

Keywords: Leadership; Change Management; Social Entrepreneurship; Nutrition; Business and Community Relations

Citation

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

self-reflective design, "prototype testing," and improvement of their own work systems amidst changes in market needs, products, technical processes, and so forth. It is our conclusion that Toyota has developed a set of... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

01 Jul 2014
First Look

First Look: July 1

Fútbol By: Elberse, Anita Abstract—Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to... View Details

Keywords: Carmen Nobel

Web

Launching Tech Ventures | HBS Online

or growth-stage startup in a product management, business development, sales, or marketing role. "As someone who’s worked in a large company for the past 20-plus years, it gave me the foundation and vocabulary to engage more confidently... View Details

18 Feb 2009
First Look

First Look: February 18, 2009

efficiency benefits of market transactions Download the paper: http://www.hbs.edu/research/pdf/09-091.pdf Leveraging Waste: Implications for Competition and Welfare (revised) Author:Deishin Lee Abstract We study the competitive and... View Details

Keywords: Martha Lagace

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our... View Details

23 May 2023
Research & Ideas

Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'

12-hour shifts as maître d’ at the Beverly Hills Hotel’s Polo Lounge, felt obligated to work just as hard and to be pragmatic in his goals. (“How are you going to support yourself? How are you going to support other people?”) That meant higher education—first at View Details

Keywords: by Christina Pazzanese, Harvard Gazette

18 Aug 2003
Research & Ideas

How New Managers Become Great Managers

organizations. We can learn vicariously from their experiences. Consider the example of one manager who was about to undergo a critical transition in her career, only four years after first becoming a manager. When she was about to step into an executive role as senior... View Details

Keywords: by Linda Hill

Publications