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Show Results For
- All HBS Web
(20,479)
- People (30)
- News (3,645)
- Research (14,178)
- Events (128)
- Multimedia (260)
- Faculty Publications (11,828)
- 07 Jul 2020
- Cold Call Podcast
SmileDirect Looks Beyond Direct-to-Consumer Marketing
Keywords: Health
- September 2004
- Article
Estimating the Market Risk Premium
Mayfield, E. Scott. "Estimating the Market Risk Premium." Journal of Financial Economics 73, no. 3 (September 2004): 465–496.
- Article
Valuing the Cause Marketing Relationship
By: John T. Gourville and V. Kasturi Rangan
Gourville, John T., and V. Kasturi Rangan. "Valuing the Cause Marketing Relationship." California Management Review 47, no. 1 (Fall 2004): 38–57.
- 12 Apr 2013
- News
The Market Needs Shareholder Activist
- August 2022
- Case
BRAC: Working-from-Home in Emerging Markets
By: Prithwiraj Choudhury and Tarun Khanna
Choudhury, Prithwiraj, and Tarun Khanna. "BRAC: Working-from-Home in Emerging Markets." Harvard Business School Case 623-025, August 2022.
- 17 Dec 2019
- Working Paper Summaries
Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure
- 27 Jun 2023
- News
Marketing When Budgets Are Down
- Article
Consumer Promotions in Service Marketing
By: Christopher Lovelock and John A. Quelch
Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
- Article
The Mass Marketing of Luxury
By: Jose Luis Nueno and John A. Quelch
Nueno, Jose Luis, and John A. Quelch. "The Mass Marketing of Luxury." Business Horizons 41, no. 6 (November–December 1998): 61–68.
- Article
Marketing Moves through EC Crosswords
By: John A. Quelch and Robert D. Buzzell
Quelch, John A., and Robert D. Buzzell. "Marketing Moves through EC Crosswords." MIT Sloan Management Review 31, no. 1 (Fall 1989): 63–74.
- September 2005
- Article
Building Loyalty in Business Markets
By: Das Narayandas
Narayandas, Das. "Building Loyalty in Business Markets." Tool Kit. Harvard Business Review 83, no. 9 (September 2005): 131–139.
- 02 Aug 2010
- News
Modern Indian Art: The Birth of a Market
- 1984
- Article
Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences
By: Rohit Deshpandé
Deshpandé, Rohit. "Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences." AMA Educators' Proceedings (1984): 18–21. (Scientific Method in Marketing.)
- April 2011
- Teaching Note
Filling the Empty Quarter: Saudi Aramco and the World Oil Market (TN)
By: Noel Maurer
Teaching Note for 708048. View Details
Keywords: Saudi Arabia
- Fast Answer
Emerging Market/Frontier Market Fellowship Resources
Data resources for HBS Fellowship students focusing on emerging and frontier markets. Industry and