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  • All HBS Web  (1,693)
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    • Research  (1,320)
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Show Results For

  • All HBS Web  (1,693)
    • News  (136)
    • Research  (1,320)
    • Events  (6)
    • Multimedia  (3)
  • Faculty Publications  (889)
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  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

America Innovation Network By: Acemoglu, Daron, Ufuk Akcigit, and William R. Kerr Abstract— Technological progress builds upon itself, with the expansion of invention in one domain propelling future work in linked fields. Our analysis... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models through the analysis of individual firm choices. We situate negotiation... View Details
Keywords: Carmen Nobel
  • 23 Jul 2013
  • First Look

First Look: July 23

learning? How does a supplier's initial resource endowment play into the dynamic? Our empirical analysis yields interesting findings that have implications for theory and practice and that suggest new directions for future research. 2013... View Details
Keywords: Anna Secino
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

corporate governance literature of the past decade has focused on identifying drivers of superior or deficient corporate governance. One of the most rigorous methodologies uses firms' reactions to industry shocks to characterize the... View Details
Keywords: Sean Silverthorne
  • Article

Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details
Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Technology Industry
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Brand, James, Ayelet Israeli, and Donald Ngwe. "Using Gen AI for Early-Stage Market Research." Harvard Business Review (website) (July 18, 2025).
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

Apparel (B) The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2016
  • First Look

September 13, 2016

out firms that, absent NPEs, would produce welfare-enhancing innovations without engaging in infringement. Our empirical analysis shows that on average, NPEs behave as opportunistic patent trolls. NPEs sue cash-rich firms—a one standard... View Details
  • 14 Dec 2015
  • News

A Leader’s Call to Action

time when she was reflecting on her three-decade career working in the gas and electric utilities industry and realized that she could credit a series of strong leaders and mentors for helping her rise through the ranks. Starting as an... View Details
Keywords: Margie Kelley
  • 23 Mar 2010
  • First Look

First Look: March 23

United States. In recent years, however, this centralized approach to the collection and analysis of adverse events through doctor-initiated case reports has been superseded by innovative, though episodic, pharmacoepidemiological studies... View Details
Keywords: Martha Lagace
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

Watch out. Apple hopes to claim a new frontier on your wrist. The company announced its new Apple Watch on Tuesday, sending journalists and a bevy of other observers, online and off, into a flurry of analysis and speculation over a... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

effects. Overall, the analysis suggests that the global standardization hypothesis has considerably less momentum than the juggernaut that it is sometimes portrayed as. Q: You have written that customer preferences for globally... View Details
Keywords: by Martha Lagace
  • 20 Aug 2014
  • Research & Ideas

Dragging Patent Trolls Into the Light

The Texas town of Marshall has a population of 25,000 people, 2,000 of whom are students attending one of the four colleges that have earned Marshall the nickname "Athens of Texas." Marshall is also home to a historic pottery View Details
Keywords: by Michael Blanding; Legal Services
  • 01 Mar 2003
  • News

Service with a Smile

data from 111 workers — college students who labored in service jobs — the pair measured job satisfaction and its relationship to whether workers were being asked to hide or exaggerate emotions. Their study, “A Longitudinal Analysis of... View Details
Keywords: Laura Morgan Roberts; Stephane Cote; Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

One year after the implementation of the new system, TDABC analysis demonstrated cost savings of 19% and a 10-minute decrease in provider data-entry time. Any EHR system that allows the patient to input data is useful in that it can save... View Details
Keywords: Dina Gerdeman
  • Web

Flatiron School: Reflections from Summer 2020 - Recruiting

Insights & Advice 16 Nov 2020 Flatiron School: Reflections from Summer 2020 tag All Industries All Locations Student & Alumni Stories Summer Internships In the summer of 2020, HBS Career & Professional Development (CPD) partnered with... View Details
  • 01 Mar 2007
  • News

Daniel Vasella

sales of $37 billion. The company’s aggressive investment in research has made it an industry leader in new drug approvals. And when opportunity knocks, Vasella doesn’t hesitate to broaden Novartis’s business mix through acquisitions. He... View Details
Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
  • September 2021
  • Supplement

Telepass: From Tolling to Mobility Platform

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta
This supplementary dataset can be paired with the case entitled “Telepass: From Tolling to Mobility Platform” (case no. 622-011), to allow students the opportunity to analyze data before class. View Details
Keywords: Analysis; Change; Change Management; Transformation; Transition; Innovation and Invention; Strategy; Information Technology; Mobile and Wireless Technology; Transportation; Transportation Networks; Value; Value Creation; Technology Industry; Technology Industry; Technology Industry; Europe; Italy; Milan
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Farronato, Chiara, Stefano Denicolai, and Sarah Mehta. "Telepass: From Tolling to Mobility Platform." Harvard Business School Spreadsheet Supplement 622-701, September 2021.
  • Web

Field Course: Managing Family Wealth: A FIELD Immersion - Course Catalog

will be as follows: 10% Midterm Networking event (e.g., short write-up of families spoken to, what you learned) 20% In-class participation and check-ins 30% SWOT analysis of the assigned Family Office 40% Final presentation (e.g.,... View Details
  • 01 Dec 2007
  • News

Where Are the Innovators in Health Care?

brilliant, effective innovators have forced sluggish U.S. industries to become more productive. Sam Walton’s exquisitely detailed supply chain management, coupled with his daring decision to locate Wal-Marts in rural areas, kick-started... View Details
Keywords: Regina E. Herzlinger; Health, Social Assistance; Management
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