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  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers... View Details
Keywords: by Carmen Nobel; Consumer Products
  • April 2006
  • Teaching Note

Business Plan for Room For Dessert (TN)

By: Michael J. Roberts and Joseph B. Lassiter III
Teaching Note to (899-008). View Details
Keywords: Food and Beverage Industry; Food and Beverage Industry
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Roberts, Michael J., and Joseph B. Lassiter III. "Business Plan for Room For Dessert (TN)." Harvard Business School Teaching Note 806-191, April 2006.
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

higher cost of goods sold, giving them less room to discount. And if they don't sell a product one day, they can hold it in inventory for future sale. So marginal business is less urgent for them. We're not prepared to say Gap's Groupon... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 13 May 2014
  • First Look

First Look: May 13

how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. View Details
Keywords: Sean Silverthorne
  • December 1987 (Revised February 2000)
  • Teaching Note

Twitty Burger, Inc. TN

By: Henry B. Reiling
Teaching Note for (1-285-024). View Details
Keywords: Food and Beverage Industry
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Reiling, Henry B. "Twitty Burger, Inc. TN." Harvard Business School Teaching Note 288-035, December 1987. (Revised February 2000.)
  • July 1994 (Revised December 1994)
  • Teaching Note

Frito-Lay, Inc.: A Strategic Transition (1987-1989) TN

By: Lynda M. Applegate
Teaching Note for (9-194-108). View Details
Keywords: Strategy; Transition; Food and Beverage Industry
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Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1987-1989) TN." Harvard Business School Teaching Note 195-015, July 1994. (Revised December 1994.)
  • September 1990 (Revised May 1994)
  • Case

Campbell Soup Co.--1989

By: William J. Bruns Jr.
Keywords: Food and Beverage Industry
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Bruns, William J., Jr. "Campbell Soup Co.--1989." Harvard Business School Case 191-042, September 1990. (Revised May 1994.)
  • September 2006
  • Supplement

Nest Fresh Eggs (B)

By: Teresa M. Amabile
Keywords: Food and Beverage Industry
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Amabile, Teresa M. "Nest Fresh Eggs (B)." Harvard Business School Supplement 807-060, September 2006.
  • November 1991 (Revised March 1995)
  • Case

PepsiCo International

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
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Goldberg, Ray A. "PepsiCo International." Harvard Business School Case 592-055, November 1991. (Revised March 1995.)
  • September 1990 (Revised May 1991)
  • Case

George A. Hormel & Co.

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
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Goldberg, Ray A. "George A. Hormel & Co." Harvard Business School Case 591-026, September 1990. (Revised May 1991.)
  • July 1989 (Revised March 1992)
  • Case

Cooperative Company Friesland: A Cooperative Joint Venture in Condensed Milk

By: Ray A. Goldberg
Keywords: Joint Ventures; Cooperative Ownership; Food and Beverage Industry
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Goldberg, Ray A. "Cooperative Company Friesland: A Cooperative Joint Venture in Condensed Milk." Harvard Business School Case 590-014, July 1989. (Revised March 1992.)
  • October 1979 (Revised April 1980)
  • Case

Dunkin' Donuts (D): New Product Introduction

By: Hirotaka Takeuchi
Keywords: Product Marketing; Product Launch; Food and Beverage Industry
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Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)
  • December 1997 (Revised May 2008)
  • Supplement

Wolfgang Keller at Konigsbrau-TAK (B)

By: John J. Gabarro
This is the supplement to “Wolfgang Keller at Königsbräu-TAK (A).” This case is a modernized revision of the popular case “Wolfgang Keller at Königsbräu-Hellas (B).” View Details
Keywords: Food and Beverage Industry; Greece
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Gabarro, John J. "Wolfgang Keller at Konigsbrau-TAK (B)." Harvard Business School Supplement 498-046, December 1997. (Revised May 2008.)
  • July 1998
  • Teaching Note

Pepsi's Regeneration, 1990-1993 TN

By: David A. Garvin
Teaching Note for (9-395-048). View Details
Keywords: Food and Beverage Industry
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Garvin, David A. "Pepsi's Regeneration, 1990-1993 TN." Harvard Business School Teaching Note 399-019, July 1998.
  • January 1992 (Revised March 1993)
  • Case

Sam Steinberg--1905-58 (A)

Keywords: Food and Beverage Industry
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Roberts, Michael J. "Sam Steinberg--1905-58 (A)." Harvard Business School Case 392-059, January 1992. (Revised March 1993.)
  • April 1991 (Revised August 1991)
  • Case

Nestle in Chocolate in 1990

By: David J. Collis
Keywords: Food and Beverage Industry
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Collis, David J. "Nestle in Chocolate in 1990." Harvard Business School Case 391-203, April 1991. (Revised August 1991.)
  • June 1989
  • Teaching Note

Asahi Breweries Ltd., Teaching Note

By: Malcolm S. Salter
Teaching Note for (9-389-114). View Details
Keywords: Food and Beverage Industry; Japan
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Salter, Malcolm S. "Asahi Breweries Ltd., Teaching Note." Harvard Business School Teaching Note 389-213, June 1989.
  • April 1988 (Revised January 1992)
  • Case

General Mills, Inc.: Corporate Strategy

By: Michael E. Porter
Keywords: Corporate Strategy; Food and Beverage Industry
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Porter, Michael E. "General Mills, Inc.: Corporate Strategy." Harvard Business School Case 388-123, April 1988. (Revised January 1992.)
  • October 2009
  • Teaching Note

Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)

By: F. Warren McFarlan
Teaching Note for [308052]. View Details
Keywords: Business Plan; Goals and Objectives; Competition; Research and Development; Globalization; Innovation and Invention; Brands and Branding; Problems and Challenges; Food and Beverage Industry; China
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McFarlan, F. Warren. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)." Harvard Business School Teaching Note 310-051, October 2009.
  • July–August 2018
  • Article

From Niche to Mainstream (HBR Case Study)

By: Elie Ofek
A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented. View Details
Keywords: New Product Marketing; Retail Trade; Private Label; International Expansion; Cultural Branding; Consumer Packaged Goods (CPG); Product Marketing; Expansion; Global Range; Brands and Branding; Strategy; Food and Beverage Industry; Food and Beverage Industry
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Ofek, Elie. "From Niche to Mainstream (HBR Case Study)." Harvard Business Review 96, no. 4 (July–August 2018).
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