Publications

Keywords: Trade; Food; Food and Beverage Industry; Japan; Philippines

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Under Marjorie’s leadership, Postum Cereal was expanded through acquisitions, which enabled her to take the company public. The company was eventually reorganized to form the General Foods Corporation, which remains one of the largest... View Details

Keywords: Food & Tobacco

Jeno F. Paulucci

Paulucci founded Jeno’s Frozen Pizza to capitalize on the growing acceptance of frozen foods as alternatives for dinner. While there were many regional frozen pizza offerings, there was no national brand. Through low cost production... View Details

Keywords: Food & Tobacco

01 Jun 2016
News

Feedback

This pioneering effort is now a multibillion-dollar industry. —Donn Walklet (MBA 1976) via alumni.hbs.edu Community from Cuisine Re: Doug Duda (MBA 1985) Food is love, and love drives consumer behavior. As the developed world becomes... View Details

January 2012
Case

The James Beard Foundation: Adopting a Fresh Approach

By: Mukti Khaire and Eleanor Kenyon

Keywords: Food; Nonprofit Organizations; Food and Beverage Industry

27 Jun 2016
News

Ulf Mark Schneider Has Plans to Make Nestlé Healthy

the company since 1922. A piece in Fortune notes that the appointment “could trigger a series of acquisitions by the Swiss food giant to further its ambitions in nutrition and medical foods.” Schneider comes to the foodmaker from... View Details

01 Sep 2003
News

Going Down Easy

Duda Photo courtesy A&E/THE WELL-SEASONED TRAVELER The Well-Seasoned Traveler, a food series on the A&E network, goes to the source for enlightenment: Italy for pasta, France for truffle hunting, Tokyo for sushi, Switzerland for... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Motion Picture and Sound Recording Industries; Information

December 1993 (Revised February 1994)
Case

Wegmans and the Produce Revolution

Keywords: Food; Plant-Based Agribusiness; Food and Beverage Industry

Purchase

Taking the helm of Heinz from his father, Howard continued to build the company through internal growth and development. He deftly managed the company through the Depression by introducing low cost, processed food products including Heinz... View Details

Keywords: Food & Tobacco

Daniel F. Gerber

Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with... View Details

Keywords: Food & Tobacco

14 Jul 2021
News

The First Five Years: Nicolas Manes (MBA 2020)

Photos from Villa 31 in Buenos Aires. Photos from Villa 31 in Buenos Aires. What inspired you to launch Nilus as “an impact-driven company that applies technology to fight against food insecurity”? “We just couldn't believe that one-third... View Details

Henry J. Heinz II

Heinz II engineered immense growth for the food products firm. In his first few years as president, Heinz took advantage of the postwar boom in the American economy and took the firm public in 1946. Through an extensive and well-planned... View Details

Keywords: Food & Tobacco

October 1991
Case

Marketing Beef in Liberalized Japan

Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan

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01 Dec 2014
News

Innovation: Frozen Assets

knew she was onto something when her son started snagging Luvo meals from the freezer after school. “This is a space where the consumer is actually ahead of the food industry,” Day says. “We have the opportunity to disrupt the whole... View Details

Keywords: Janelle Nanos

January 2001
Case

Achieving Customer Satisfaction at Pizza Hut (B)

By: V.G. Narayanan and Lisa Brem

Supplements the (A) case. View Details

Keywords: Food; Customer Satisfaction; Quality; Marketing; Food and Beverage Industry; Food and Beverage Industry

August 2013
Case

Desi Shack: Location Choice in the Big Apple

By: William R. Kerr and Alexis Brownell

Desi Shack is a “fast casual” restaurant, started by two HBS alumni, that serves Indian and Pakistani cuisine in midtown Manhattan. The founders are looking to expand into a second location and also plan to hire a COO, and there is very little room for error in the... View Details

Keywords: Restaurant; New York City; Location Choice; Entrepreneurship; Food; Geographic Location; Food and Beverage Industry; New York (city, NY)

Purchase

September 1989 (Revised December 1989)
Case

Beef Hormone Trade Dispute

Keywords: Trade; Agribusiness; Food; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

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May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States