Publications
Publications
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- All HBS Web
(8,548)
- Faculty Publications (1,463)
- August 1988 (Revised May 1990)
- Teaching Note
Lockheed-Georgia Co.: Executive Information Systems, Teaching Note
Keywords: Information Technology
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
- December 1987
- Case
John Hancock Financial Services: Sports Sponsorship
Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details
- November 1987 (Revised April 2017)
- Teaching Note
Polysar Limited
By: Robert Simons
Teaching Note for (9-187-098). View Details
- October 1987 (Revised November 1991)
- Case
Fiat--1986
By: W. Carl Kester and Richard P. Melnick
Describes Fiat's 1986 Euro-equity offering of $2.1 billion of stock. The offering proved to be highly problematic, particularly for the lead manager, Deutsche Bank, and raises questions about the future of the Euro-equity market. Students are provided opportunities to... View Details
- September 1987 (Revised May 2017)
- Teaching Note
Codman & Shurtleff, Inc.: Planning and Control System
By: Robert Simons
Teaching Note for (9-187-081). View Details
- July 1987 (Revised October 1995)
- Case
Phillips 66: Controlling a Company Through Crisis
The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details
- May 1987 (Revised February 2000)
- Case
Codman & Shurtleff, Inc.: Planning and Control System
By: Robert L. Simons
Detailed description of the planning and control systems in use at Johnson & Johnson. Focuses on the actions of managers in one subsidiary in revising budget targets. Illustrates intensive strategic planning and financial planning process in a large, decentralized... View Details
- April 1987 (Revised July 1989)
- Case
Lockheed-Georgia Co.: Executive Information Systems
- February 1987 (Revised August 1989)
- Background Note
United States Trade Law
By: David B. Yoffie
Examines the manner in which U.S. trade law and policy has evolved, with emphasis on trade in manufactured goods and services as well as the relationship between the executive and the legislature. The structure and content of U.S. trade law is discussed including a... View Details
- 01 Jan 1987
- Conference Presentation
Executive Support Systems for Hospital Strategic Planning
By: L. M. Applegate and R. O. Mason
- 1985
- Article
Executive Succession, Strategic Reorientation and Organization Evolution
By: Michael Tushman, B. Virany and E. Romanelli
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
- June 1984 (Revised October 1988)
- Background Note
Introduction to Cases
Introduces students and executives to the case method and provides a generalized approach to cases. View Details
Keywords: Cases
- February 1984
- Case
Megalith, Inc. -- Hay Associates (C)
By: D. Quinn Mills, George W. Baird and George W. Baird
Provides a glossary of executive compensation terms. Rewritten by G.W. Baird, company partner. View Details
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
- November 1981
- Case
Assessing Managerial Talent at AT&T (A)
By: Michael Beer
Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates... View Details