Direct Marketing - Publications - Faculty & Research

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

revenue effect (increased payment from higher-ranked advertisers like A can exceed the direct effect (increased payment by the lowest-ranked advertiser, i.e., B. So minimum bids matter even more than intuition suggests. Other Google... View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

07 Jul 2003
Research & Ideas

The Organizational Model for Open Source

of the hacker style of programming with the need to be more predictable and coordinated in managing software releases. Projects that are more closely coupled with commercial firms have experienced direct pressure from firms to communicate... View Details

Keywords: by Mallory Stark

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

of digital technology that can help leaders achieve their strategic priorities. It’s vital for managers to engage with some of the basics of computer science because “they give people a framework to think about the direction that... View Details

Keywords: by Ben Rand; Technology; Information Technology

20 Feb 2014
News

Managing the World’s Trouble Spots

good intentions but poor results. Had those good intentions been directed in a different and more sustainable manner, it could have made a big impact,” he says. Another compelling lesson in good, if misdirected, intentions followed when... View Details

Keywords: Jill Radsken

14 Mar 2019
News

The Merchant of Osaka

(MBA 1988) is cofounder and COO. She is also the founding CEO of Mediva, the company’s consulting arm. Platanus clinics share overnight resources and electronic medical records, so their combined 2,500 at-home palliative care patients always have a View Details

Keywords: Health, Social Assistance

01 Oct 1996
News

Leading In a New Era

have today's senior executives, trained in the days when the pyramidal organization and domestic markets held sway, made the transition to a global, technology-driven economy? For three 1971 classmates and corporate leaders, Donald J.... View Details

Keywords: Nancy O. Perry

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details

01 Jun 1996
News

Keepers of the Flame

world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier... View Details

Keywords: Garry Emmons

29 Jun 2022
Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

led by Peter Barrett, PhD, faculty chair, and an advisory board of seasoned business and biotechnology leaders who serve as one-on-one mentors and provide strategic direction during the fellows' program year. “Since joining the Blavatnik... View Details

05 Jan 2010
First Look

First Look: January 5

(revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions. We separate the effects of... View Details

Keywords: Martha Lagace

17 Nov 2009
First Look

First Look: Nov. 17

Platform Competition, Compatibility, and Social Efficiency (revised) Authors:Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda Abstract Katz and Shapiro (1985) study systems compatibility in settings with one-sided platforms and direct... View Details

Keywords: Martha Lagace

10 Aug 2011
Research & Ideas

HBS Faculty Views on Debt Crisis

When Standard & Poor's Rating Services lowered its long-term sovereign credit rating on the United States from AAA to AA+ on August 5, it was a shot heard 'round the world. Stock markets plummeted, investors covered their eyes,... View Details

Keywords: by Staff

01 Apr 1996
News

Stewards of the Seventh Generation

resources are limited, and there are more than enough attractive ways to use them - whether for tactical investment in product quality or strategic investments in new market development." A Global Issue Fri nevertheless believes that if... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

competitive pressures in a saturated market. As 2018 dawned, all parties were assessing the deal’s implications. Had the stock market overreacted to news of the deal? Why was Amazon buying Whole Foods? What were the long-term implications... View Details

Keywords: Dina Gerdeman

01 Apr 2014
First Look

First Look: April 1

we find evidence that proximity is positively associated with coordination and overall performance. Download working paper: http://www.hbs.edu/faculty/Publication%20Files/14-092_0272c9fd-0da7-4bad-811c-77eb8db9ef81.pdf Competing in New View Details

Keywords: Sean Silverthorne

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details

Keywords: by Sean Silverthorne

Web

Impact Stories - Business & Environment

will be brought to market by a combination of pure start-ups and large multinational energy corporations." Charley Cummings MBA 2011 | Addressing Climate Change through Agriculture "The great thing is that in addition to making systems... View Details

Web

A Rewarding Work Life - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

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Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School