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  • 28 May 2019
  • News

Case Study: Building the Base

Illustration by Edmon de Haro Illustration by Edmon de Haro The idea for the Portland, Oregon–based digital media startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of... View Details
Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information
  • Blog

Mark your calendars! HBS Executive Education reunions are back on campus!

friends, you'll stay informed about the latest business trends and best practices. This year's program includes the latest thought leadership from faculty and guest speakers on topics ranging from digital View Details
  • Web

DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 09 Oct 2012
  • First Look

First Look: October 9

maintaining the company culture, finding adequate partners to preserve the quality of the "Buy a Pair, Give a Pair" program, and devising an integrated online and offline marketing strategy that fit the brand personality.... View Details
Keywords: Sean Silverthorne
  • September 2018 (Revised January 2020)
  • Supplement

Apple Pay and Mobile Payments in Australia (B)

By: Feng Zhu, Susan Athey and David Lane
Supplements the (A) case. View Details
Keywords: Payment Methods; Mobile Payment; Apple; Banks and Banking; Cooperation; Problems and Challenges; Policy; Digital Platforms; Banking Industry; Australia
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  • June 2004 (Revised November 2005)
  • Case

PalmSource, Inc.

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
PalmSource CEO David Nagel had grand ambitions. In this newly spun-off company, he wanted to create the next leading software platform for hand-held devices. Explores the strategic challenges of building a platform business. View Details
Keywords: Digital Platforms; Applications and Software; Business Startups; Business Strategy; Information Technology Industry
Related
  • Web

Site Credits - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 01 Sep 2009
  • News

E Ink’s Wild Ride

“Some decent-looking pixels and a really excellent vision.” That’s all it took for Russ Wilcox to fall for the technology that would become E Ink, a company supplying the electronic ink for a new world of digital reading devices. Now, as... View Details
Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing
  • Profile

Rocio Parra

says. In fact, she completed a couple of high-tech consulting internships while attending Stanford. But her senior project led to a major change in plans. "I was part of a team that conducted marketing strategy for a View Details
  • Article

Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces

By: Feng Zhu
As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies... View Details
Keywords: Platform; Complementors; Digital Platforms; Market Entry and Exit; Competition
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  • November–December 2014
  • Article

Accountable? The Problems and Solutions of Online Ad Optimization

By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can track who clicked what ad—and often who saw what ad—to compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
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  • Web

How $40 Loans Lifted Lives in Kenya | Working Knowledge

study of digital lending in Kenya reveals the benefits of relying on mobile phone data to expand credit access—improving financial outcomes and overall well-being even for individuals borrowing as little as $40. Tala , a fintech lender... View Details
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 01 Mar 2014
  • News

Innovation: Crowdfunding College Costs

noted, Cordero started GradSave, an online college savings registry that makes it possible for family and friends to contribute directly to a child's 529 plan or savings account. Parents can send digital reminders of the account's... View Details
Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • Web

Courses by Faculty - Course Catalog

Management, Strategy Fall 2025 Q2 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring 2026 Q3Q4 3.0 Tomomichi Amano IFC: Japan; Exploring Japan's Innovation Ecosystem Strategy, Marketing January 2026 J 3.0 Innovation... View Details
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

the researchers recently wrote in a GfK Marketing Intelligence Review article called "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." In the last decade, marketers have used digital media in different ways. First, many... View Details
Keywords: by Dina Gerdeman; Advertising
  • 02 Dec 2015
  • Blog Post

Alumni: Where Are They Now? Featuring: Laura Mackay...

Current Position: VP of Operations, Fibroblast; formerly, VP of Strategy & Operations, NeoCare Solutions, a Healthagen Business (part of Aetna) Current Location: Chicago; formerly, NYC Tell us what you're up to these days. Right after... View Details
Keywords: Technology; Health Care; Entrepreneurship
  • Web

Getting Things Done: Motivating Yourself and Others - Course Catalog

evaluate and use digital tools and technologies (like AI and personal productivity trackers) to enhance personal productivity and employee motivation Course Content and Organization The course takes an interdisciplinary perspective and... View Details
  • October 2018
  • Case

SeatGeek

By: Robert F. Higgins and Sarah Mehta
In late 2016, Russ D'Souza and Jack Groetzinger, co-founders of the online event ticketing platform SeatGeek, faced some difficult decisions. In the company's seven-year history, SeatGeek had positioned itself primarily as an aggregator, facilitating ticket... View Details
Keywords: Event Ticketing; Sports Ticketing; Acquisition; Business Model; Decision Making; Cost vs Benefits; Digital Platforms; Sports; Strategy; Information Technology; Mobile and Wireless Technology; Digital Platforms
Related
  • Web

Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog

Describe your career strategy Digital clones or agents that codify your capabilities Resume that includes how you can scale your expertise Terms on which you are willing to offer your capabilities View Details