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- All HBS Web
(1,949)
- People (1)
- News (317)
- Research (1,284)
- Events (7)
- Multimedia (9)
- Faculty Publications (951)
- 01 Nov 2024
- In Practice
Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times
companies laying off employees to acknowledge the fact that they made a historic mistake. Something went wrong in your internal forecasting, either the demand you over-confidently predicted or the strategy you assumed would work. That... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
technology on the newspaper business with HBS Working Knowledge editor Sean Silverthorne in this e-mail interview. An article based on Gilbert's doctoral research in this area received the Robert Litschert Best Doctoral Student Paper Award in the Academy of... View Details
- June 2022
- Case
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe
Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
- Web
HBS - Financials | From the Chief Financial Officer
is reinventing how organizations compete in the digital world. The School welcomed the first cohort of fellows at the Institute for the Study of Business in Global Society (BiGS), bringing together researchers and practitioners to address... View Details
- 28 May 2019
- News
Case Study: Building the Base
Illustration by Edmon de Haro Illustration by Edmon de Haro The idea for the Portland, Oregon–based digital media startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of... View Details
- Web
Site Credits - Edwin H. Land & Polaroid | Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- 19 Jun 2019
- News
Connecting Patients and Providers
London, Chicago, New York, Boston, Cologne, and Frankfurt in search of a fuller diagnosis and cutting-edge medical advice. The extraordinary effort gave his 59-year-old mother another 10 months with her family. And it inspired Jarzabek to create Trustedoctor, a View Details
Keywords: April White
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
possesses a number of qualities that fit with its PowerShot digital camera brand." Fortunately, one of my students, Margarita Golod came to the rescue and connected me with Maria Sharapova. Sharapova was the ideal study subject in... View Details
- August 2020 (Revised January 2021)
- Supplement
Facelift at Olay (B)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (B)." Harvard Business School Supplement 521-002, August 2020. (Revised January 2021.)
- 01 Jun 2000
- News
Books
proposes a mindset that will help executives to expand and grow their businesses in the new international economy and describes strategies that come to terms with the realities of globalization and technological change. Mills, the Alfred... View Details
- Article
Network Effects Aren't Enough
By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
Hagiu, Andrei, and Simon Rothman. "Network Effects Aren't Enough." Harvard Business Review 94, no. 4 (April 2016): 65–71.
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- Blog
Mark your calendars! HBS Executive Education reunions are back on campus!
friends, you'll stay informed about the latest business trends and best practices. This year's program includes the latest thought leadership from faculty and guest speakers on topics ranging from digital View Details
- 04 Mar 2014
- Sharpening Your Skills
Sharpening Your Skills: Managing Innovation
Should managers lead innovation or get out of the way? It's not an either/or decision. Executives of some great innovative companies—Amazon's Jeff Bezos, Facebook's Mark Zuckerberg—are active participants in creation, getting their hands dusty in the View Details
Keywords: Re: Multiple Faculty
- Profile
Rocio Parra
says. In fact, she completed a couple of high-tech consulting internships while attending Stanford. But her senior project led to a major change in plans. "I was part of a team that conducted marketing strategy for a View Details
- 01 Dec 2012
- News
Alumni Book Briefs
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins (MBA 1991) (Palgrave Macmillan) Calkins, a professor at the Kellogg School of Management, shows business leaders how to... View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 25 Feb 2020
- News
How Artificial Intelligence is Changing Business
Administration. “The traditional model has been turned upside down. Having the data to innovate at scale is now the main thing.” Lakhani and Marco Iansiti, the David Sarnoff Professor of Business Administration, are frequent collaborators. Their new book, Competing in... View Details
Keywords: Susan Young
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
advantage? It's a conscious strategy to play to their strengths? A: I think that's right. For instance, Polaroid identified digital imaging as an opportunity very early on; in fact, you could argue that its... View Details
- September 1996 (Revised April 1997)
- Case
GO Corporation
By: Josh Lerner, Thomas J. Kosnik, Tarek AbuZayyad and Paul C. Yang
GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development... View Details
Keywords: Value Creation; Digital Platforms; Competition; Private Equity; Adaptation; Crisis Management; Information Technology Industry; Computer Industry
Lerner, Josh, Thomas J. Kosnik, Tarek AbuZayyad, and Paul C. Yang. "GO Corporation." Harvard Business School Case 297-021, September 1996. (Revised April 1997.)