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- All HBS Web
(2,014)
- People (2)
- News (373)
- Research (1,283)
- Events (11)
- Multimedia (14)
- Faculty Publications (903)
- 01 Jun 2018
- News
Up by the Roots
intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details
- 01 Dec 2015
- News
Estonia, Incorporated
he needs to travel to Estonia or attend a session of the UN General Assembly across town. The payoff? A chance to chart the digital future of an entire country. In April, Estonia became the first country in the world to offer e-Residency,... View Details
Keywords: Francis Storrs
- 01 Dec 2016
- News
The Future of Books
living in an HBS case study over the last 15 years, as the book industry has been transforming itself into a more digital industry. As recently as five years ago, some of the crystal ball folks said, “Oh, physical books are going to go... View Details
- 14 Aug 2019
- Sharpening Your Skills
The Manager's Guide to Leveraging Disruption
forces at work in today's digital economy. Two years later, Christensen expounded on his theories in his groundbreaking book, The Innovator's Dilemma. Their HBS colleagues have been adding to innovation research ever since. Here is a... View Details
Keywords: by Sean Silverthorne
- Fast Answer
Credit card & payments industry
available online. In print in the current periodicals section of the Stamps Reading Room. Contact Baker Library for digital issues 2022 to the present. The Federal Reserve collects statistics on Consumer Credit. Additional... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- Web
Buy Now, Pay Later: A History of Personal Credit
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market... View Details
Keywords: Jennifer Meyers
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
portable digital media device, designed to challenge Apple’s wildly successful iPod, to market too late? Without hesitation, Ballmer candidly replied, “Sure, it’s too late” — an admission greeted with... View Details
- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
- April 2016 (Revised November 2017)
- Case
InMobi: Reimagining Mobile Advertising
By: Sunil Gupta and Saloni Chaturvedi
InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details
Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India
Gupta, Sunil, and Saloni Chaturvedi. "InMobi: Reimagining Mobile Advertising." Harvard Business School Case 516-030, April 2016. (Revised November 2017.)
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 29 Aug 2024
- News
A Kick Start for Latin American Startups
transformative mission. Alice, for example, is a Brazilian startup upending the health care industry, offering insurance coverage combined with proprietary primary care, delivered digitally and in person, as Latin America works to catch... View Details
- November–December 2021
- Article
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia
We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details
Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers
Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia. "Does Gender Matter? The Effect of Management Responses on Reviewing Behavior." Marketing Science 40, no. 6 (November–December 2021): 1199–1213.
- Web
Commercial Videotaping & Photography | About
rpassias@hbs.edu , Director of Digital Media & Marketing Projects. Harvard Business School reserves the right to refuse to grant permission for any reason, including the potential disruption of academic,... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments, which rely on the business to... View Details
- April 2009 (Revised August 2009)
- Case
Linden Lab: Crossing the Chasm
By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms
Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Linden Lab: Crossing the Chasm." Harvard Business School Case 809-147, April 2009. (Revised August 2009.)
- 2009
- Chapter
Opening Platforms: When, How and Why?
By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: When, How and Why?" Chap. 6 in Platforms, Markets and Innovation, edited by Annabelle Gawer. Cheltenham, U.K. and Northampton, MA: Edward Elgar Publishing, 2009.
Carlos Reines
telecom companies in the world. He began his career in digital health at Siemens Medical in Pennsylvania. He obtained his Engineering degree at the Polytechnic University in Madrid, Spain; with specialization in Biomedical Engineering at... View Details
- 28 May 2019
- News
Case Study: Building the Base
traditional political reporting, analysis, and video? If News Bling could establish itself as the major news outlet for the digital generation, the product and market would dwarf its current vision. But... View Details