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  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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  • 2011
  • Article

How Do Networks Matter? The Performance Effects of Interorganizational Networks

By: Ranjay Gulati, D. Lavie and Ravi Madhavin
A growing body of research suggests that an organization's ties to other organizations furnish resources that bestow various benefits. Scholars have proposed different perspectives on how such networks of ties shape organizational behavior and performance outcomes, but... View Details
Keywords: Management Systems; Organizational Design; Performance; Performance Effectiveness; Networks; Partners and Partnerships; Research; Perspective; Value
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  • Web

Projects - Business History

of firms and brands. Emphasizing ways that businesses can create value for their societies, the project provides a unique resource for research and teaching. From the beginning it was envisioned as a public good, View Details
  • Web

Becoming an Entrepreneur - Alumni

have a considerable journey ahead, usually with obstacles and challenges unique to their ideas, industries, and market contexts. But regardless of the specific path, they will need to prepare for their journeys by researching the... View Details
  • 01 Dec 2019
  • News

Developing Leaders Who Bridge Business and Engineering

catalyze collaboration between HBS and SEAS as Harvard’s Allston campus evolves into an epicenter of research and innovation. A Focus on Education Education has been at the heart of Nunnelly’s and Dupré’s philanthropic efforts and... View Details
  • 30 Apr 2020
  • Book

Fighting Climate Change Requires a New Capitalism

Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details
Keywords: by Danielle Kost; Energy
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

his company, and a discussion of recent efforts by Abrahams to break free of constraints that have limited the size and revenue-generating ability of Improbable Research for many years. Among those efforts are a decision to distribute... View Details
Keywords: Martha Lagace
  • 22 Oct 2019
  • Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

is no chance of meeting it,” says Doug J. Chung, MBA Class of 1962 Associate Professor of Business Administration in the Marketing unit at Harvard Business School. "The salesperson will be discouraged, and just as unlikely to work to their full potential."... View Details
Keywords: by Michael Blanding
  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

portfolio of promising mid-range ideas driven by designated teams. At the bottom of the pyramid are early-stage ideas or incremental innovations that permit continuous improvement. Influence flows from top to bottom—the big bets encourage... View Details
Keywords: by Sean Silverthorne
  • 07 Jun 2004
  • Research & Ideas

What Drives Supply Chain Behavior?

To err is human, but most research on supply chain management doesn't take psychological, functional, incentive-related, and other biases into account. HBS professors Rogelio Oliva and Noel Watson have devised their latest View Details
Keywords: by Sarah Jane Johnston
  • 31 Mar 2023
  • Research & Ideas

Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?

policies that amount to a “fragmented insurance system” that leaves 10 percent of the population uninsured, according to research by Harvard Business School Professor Amitabh Chandra. “The United States spends substantially more on health... View Details
Keywords: by Kasandra Brabaw; Insurance; Health
  • 2019
  • Working Paper

Who Should Select New Employees, Headquarters or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain

By: Carolyn Deller and Tatiana Sandino
We examine how changing the allocation of hiring decision rights in a multiunit organization affects employee-firm match quality, contingent on a unit’s circumstances. Our research site, a US retail chain, switched from a decentralized hiring model (hiring by business... View Details
Keywords: Control; Selection; Decentralization; Company Values; Retail Chains; Decision Making; Economics; Geography; Employees; Selection and Staffing; Organizational Design; Situation or Environment; Retail Industry
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  • 26 Jun 2013
  • News

How a Trivial Pursuit Became a Significant Case

of designing and launching the TV Game was $50,000; revenues were $7.3 million. All this and more is detailed in a 1985 HBS case study, "R&R"—the name of Reiss's company—which was supervised by Professor Howard Stevenson (and prepared by... View Details
Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Miscellaneous Store Retailers; Retail Trade
  • 18 Oct 2006
  • Working Paper Summaries

Racial Diversity Initiatives in Professional Service Firms: What Factors Differentiate Successful from Unsuccessful Initiatives?

Keywords: by Modupe Akinola & David A. Thomas; Service
  • Web

McArthur Hall | About

McArthur Hall McArthur Hall was named in honor of John H. McArthur (MBA 1959, DBA 1963), Dean of Harvard Business School from 1980 to 1995. The 97,000-square-foot, Georgian-style building with contemporary finishes was designed by the... View Details
  • 01 Dec 2023
  • News

Alumni and Faculty Books and Podcasts

get. Smart Startups is written for them—a timeless record of essential knowledge that can help them achieve success. It’s Time for Strategic Scheduling: How to Design Smarter K-12 Schedules That are Great for Students, Staff and the... View Details
Keywords: podcasts
  • 12 Nov 2008
  • First Look

First Look: November 12, 2008

The design of the New York City (NYC) High School match involved tradeoffs among efficiency, stability, and strategy-proofness that raise new theoretical questions. We analyze a model with indifferences—ties—in school preferences.... View Details
Keywords: Martha Lagace
  • Web

AASU50 - Alumni

multi-disciplinary event that celebrated the vibrant and important role that African Americans have played in shaping our institution, the business world, and society at large. This website has been designed to provide you with... View Details
  • 28 Oct 2014
  • First Look

First Look: October 28

  Publications October 2014 John Wiley & Sons International Strategy: Context, Concepts and Implications By: Collis, David J. Abstract—This book is designed for every student who will be involved in managing and advising companies... View Details
Keywords: Carmen Nobel
  • 13 Jul 2010
  • First Look

First Look: July 13

under historical market conditions, compared to simulated losses of $280 billion in the absence of equity extractions. Download the paper: http://www.hbs.edu/research/pdf/10-023.pdf Implications for GAAP from an Analysis of Positive View Details
Keywords: Martha Lagace