Publications

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25 Mar 2018
News

When consumer packaged goods start acting like software

July 1989
Background Note

What Is Marketing?

An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details

Keywords: Marketing

June 2012
Article

The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control

By: Ethan S. Bernstein

Using data from embedded participant-observers and a field experiment at the second largest mobile phone factory in the world, located in China, I theorize and test the implications of transparent organizational design on workers' productivity and organizational... View Details

21 Sep 2017
Cold Call Podcast

State Street’s SHE: Investing in Women Leaders

Keywords: Re: Vikram Gandhi; Financial Services

May 2016
Teaching Plan

Lomography: Analog in a Digital World

By: John T. Gourville

This teaching plan is designed to be used in conjunction with the case “Lomography: Analog in a Digital World,” HBS No. 516-006 and its related products to help faculty deepen students’ comprehension of business issues and energize classroom discussion. View Details

Keywords: Photography; Digital; Analog; Technology

September 1996
Case

Silicon Graphics, Inc. (B)

By: Marco Iansiti and Alan D. MacCormack

After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University? View Details

Keywords: Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry

Web

Summer Venture in Management

Harvard Business School Summer Venture in Management IMAGINE YOURSELF AS A HARVARD BUSINESS SCHOOL STUDENT... The Summer Venture in Management Program (SVMP) is an educational program designed to increase opportunity in business education... View Details

December 2012
Article

Grand Innovation Prizes: A Theoretical, Normative, and Empirical Evaluation

By: Alan MacCormack, Fiona Murray, Scott Stern and Georgina Campbell

This paper provides a systematic examination of the use of a Grand Innovation Prize (GIP) in action—the Progressive Automotive Insurance X PRIZE—a $10 million prize for a highly efficient vehicle. Following a mechanism design approach we define three key dimensions for... View Details

Keywords: Design; Motivation and Incentives; Goals and Objectives; Performance; Auto Industry

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26 Oct 2021
Blog Post

Tap into Top Talent with the HBS Leadership Fellows Program

Fellows Program? The Leadership Fellows Program was launched at Harvard Business School in 2001. The program was designed to provide social-sector organizations with access to analytical and strategic talent to deliver high-impact results... View Details

Keywords: Social Enterprise

December 1997
Case

Making the Grade (A)

By: Robert L. Simons

Focuses on the dilemma of a young professor at a graduate school of business. He must decide what final grade to give a student who has worked extremely hard, but he is constrained by the school's "forced curve" grading policy. Designed to explore the multiple purposes... View Details

Keywords: Design; Management Systems; Performance Evaluation; Motivation and Incentives; Education Industry

May 2015 (Revised September 2015)
Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez

In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details

Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States

April 1998
Case

Citibank Hong Kong--Capital Arbitrage in the Emerging Markets

Describes how a credit derivative may be used to structure a profitable transaction between a bank and its client. Design and risk management issues are discussed in the context of this new class of derivative security. View Details

Keywords: Credit Derivatives and Swaps; Investment Banking; Financial Services Industry; Hong Kong

May 2004 (Revised July 2004)
Case

IBM On Demand Community

By: John A. Quelch

The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details

Keywords: Nonprofit Organizations; Social Marketing; Computer Industry

Web

Faculty & Advisors | MBA

discovery in oncology. Throughout his industry career, Andrew has continued to practice as a clinical geneticist at the University of Washington Medical Center. Sean Doherty JD ’97, Harvard Law School; AB '90, American Government, Harvard College Sean Doherty is the... View Details

08 Jun 2011
Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from the Regional Greenhouse Gas... View Details

Keywords: by Julia Hanna; Energy; Utilities

Article

Workplace Stressors & Health Outcomes: Health Policy for the Workplace

By: Joel Goh, Jeffrey Pfeffer and Stefanos A. Zenios

Extensive research focuses on the causes of workplace-induced stress. However, policy efforts to tackle the ever-increasing health costs and poor health outcomes in the United States have largely ignored the health effects of psychosocial workplace stressors such as... View Details

Keywords: Occupational Health; Mortality; Stress; Meta-analysis; Health

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06 Jan 2020
Working Paper Summaries

From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

Keywords: by Mihnea Moldoveanu and Das Narayandas; Education

Teaching Interest

Governing for Nonprofit Excellence (Executive Education, Faculty Chair)

This Executive Education course, an HBS Social Enterprise Initiative program, is designed to maximize the contributions of individual nonprofit board members. Participants are challenged to examine their role and the role of their boards in improving organizational... View Details

August 1996 (Revised March 2002)
Exercise

Network Assessment Exercise: Abridged MBA Version

Designed to help students identify patterns in their approaches to developing networks of relationships. A "network" refers to the set of relationships that help people to advance professionally, get things done, and more generally, develop personally and... View Details

Keywords: Networks