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All HBS Web
(8,858)
- Faculty Publications (2,562)
- July 2012
- Article
iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks
By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles...
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Keywords:
Family and Family Relationships;
Product;
Customers;
Familiarity;
Social and Collaborative Networks
Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
- July–September 2012
- Article
The (Un)Hidden Turmoil of Language in Global Collaboration
By: Tsedal Neeley, Pamela J. Hinds and Catherine D. Cramton
Companies are increasingly relying on a lingua franca, or common language (usually English), to facilitate cross-border collaboration. Despite the numerous benefits of a lingua franca, our research reveals myriad challenges that disrupt collaboration and contribute to...
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Keywords:
Strategy;
Loss;
Spoken Communication;
Performance Productivity;
Research;
Global Range;
Problems and Challenges;
Diversity;
Cross-Cultural and Cross-Border Issues
Neeley, Tsedal, Pamela J. Hinds, and Catherine D. Cramton. "The (Un)Hidden Turmoil of Language in Global Collaboration." Organizational Dynamics 41, no. 3 (July–September 2012): 236–244.
- July 2012
- Article
The IKEA Effect: When Labor Leads to Love
By: Michael I. Norton, Daniel Mochon and Dan Ariely
In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect—the increase in valuation of self-made products. Participants saw their amateurish creations as...
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Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.
- June 2012
- Case
Innovating at AT&T: Partnering to Lead the Broadband Revolution
By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging...
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Keywords:
Innovation & Entrepreneurship;
Team Leadership;
Emerging Technologies;
Business Models;
Business To Business;
Corporate Vision;
Growth Strategy;
Corporate Culture;
Innovation and Invention;
Corporate Entrepreneurship;
Partners and Partnerships;
Leadership;
Mobile and Wireless Technology;
Growth and Development Strategy;
Globalized Firms and Management;
Business Model;
Technology Industry;
United States
Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.
- June 2012
- Class Lecture
Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox
By: Rohit Deshpandé
A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing...
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Keywords:
Global Business;
Branding;
Strategic Planning;
Strategic Positioning;
Emergent Countries;
Consumer Perception;
Developing Markets;
Brands and Branding;
Geographic Location;
Globalized Markets and Industries;
Perception;
Emerging Markets;
Product Positioning;
Global Strategy;
Marketing Strategy;
Food and Beverage Industry;
Venezuela
Deshpandé, Rohit. "Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox ." Harvard Business School Class Lecture 512-703, June 2012.
- 2012
- Other Unpublished Work
Measuring the Broadband Bonus in 20 OECD Countries
By: Shane Greenstein and Ryan McDevitt
This paper provides estimates of the economic value created by broadband Internet using measures of new gross domestic product and consumer surplus. The study finds that the economic value created in 30 OECD countries correlates roughly with the overall size of their...
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Greenstein, Shane, and Ryan McDevitt. "Measuring the Broadband Bonus in 20 OECD Countries." OECD Digital Economy Papers, No. 197, OECD Publishing, April 2012.
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that...
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Keywords:
Pricing;
Marketing Strategy;
Price;
Customer Focus and Relationships;
Customer Relationship Management;
Value Creation;
Fairness
Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
- May 2012 (Revised February 2015)
- Case
Maersk Line and the Future of Container Shipping
By: Forest Reinhardt, Ramon Casadesus-Masanell and Frederik Nellemann
Keywords:
Corporate Social Responsibility;
Supply And Demand;
Environment;
Commodity;
Natural Environment;
Corporate Social Responsibility and Impact;
Competitive Advantage;
Shipping Industry
Reinhardt, Forest, Ramon Casadesus-Masanell, and Frederik Nellemann. "Maersk Line and the Future of Container Shipping." Harvard Business School Case 712-449, May 2012. (Revised February 2015.)
- May 2012 (Revised August 2012)
- Case
Apple Inc. in 2012
By: David B. Yoffie and Penelope Rossano
On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several...
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Keywords:
Competition;
Market Positioning;
Strategic Planning;
Technology;
Computer Industry;
Strategy Implementation;
Consumer Electronics;
Telecommunications;
Information Infrastructure;
Innovation and Invention;
Competitive Strategy;
Leadership;
Product Positioning;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Yoffie, David B., and Penelope Rossano. "Apple Inc. in 2012." Harvard Business School Case 712-490, May 2012. (Revised August 2012.)
- 15 May 2012
- Panel Discussion
Capitalism at Risk
By: Lynn S. Paine and Joseph L. Bower
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a...
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Keywords:
Marketing;
Channels;
Channels Of Distribution;
Distribution;
Retailing;
Channel Management;
Channel Migration;
Multichannel Retailing;
Framework;
Customers;
Marketing Channels;
Sales;
Internet and the Web;
Demand and Consumers;
Competency and Skills;
Distribution Channels;
E-commerce;
Retail Industry;
United States
Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
- April 2012
- Article
The Impact of Relative Standards on the Propensity to Disclose
By: Alessandro Acquisti, Leslie John and George Loewenstein
Two sets of studies illustrate the comparative nature of disclosure behavior. The first set investigates how divulgence is affected by signals about others' readiness to divulge. Study 1A shows a "herding" effect, such that survey respondents are more willing to...
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Keywords:
Rights;
Surveys;
Management Practices and Processes;
Ethics;
Corporate Disclosure;
Judgments;
Consumer Behavior;
Standards
Acquisti, Alessandro, Leslie John, and George Loewenstein. "The Impact of Relative Standards on the Propensity to Disclose." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 160–174.
- April 2012
- Article
Bouncing Out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures
By: Dennis Campbell, F. Asis Martinez-Jerez and Peter Tufano
Using a new database, we document the factors that relate to the extent of involuntary consumer bank account closure resulting from excessive overdraft activity. Consumers who have accounts involuntarily closed for overdraft activity may have limited or no access to...
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Keywords:
Mathematical Methods;
Customers;
Social Issues;
Outcome or Result;
Budgets and Budgeting;
Forecasting and Prediction;
Competition;
Banks and Banking;
Policy;
Personal Characteristics;
Credit;
Employment;
United States
Campbell, Dennis, F. Asis Martinez-Jerez, and Peter Tufano. "Bouncing Out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures." Journal of Banking & Finance 36, no. 4 (April 2012): 1224–1235.
- 2012
- Chapter
Consumer-Driven Health Care: Conquering Health Care Cost and Quality Demons
Keywords:
Health Care and Treatment;
Cost Management;
Quality;
Demand and Consumers;
Health Industry
Herzlinger, Regina E. "Consumer-Driven Health Care: Conquering Health Care Cost and Quality Demons." In Accountability and Responsibility in Health Care: Issues in Addressing an Emerging Global Challenge. Vol. 1, edited by Bruce Rosen, Avi Israeli, and Stephen Shortell. World Scientific Series in Global Healthcare Economics and Public Policy. World Scientific, 2012.
- Article
Credit Access and Social Welfare: The Rise of Consumer Lending in the United States and France
By: Gunnar Trumbull
Research into the causes of the 2008 financial crisis has drawn attention to a link between growing income inequality in the United States and high household indebtedness. Most accounts trace the U.S. idea of credit-as-welfare to the period of wage stagnation and...
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Keywords:
Household Finance;
Welfare State;
Credit;
Personal Finance;
Welfare;
Borrowing and Debt;
France;
United States
Trumbull, Gunnar. "Credit Access and Social Welfare: The Rise of Consumer Lending in the United States and France." Politics & Society 40, no. 1 (March 2012): 9–34.
- March 2012
- Article
Fixing What's Wrong with U. S. Politics
By: David A. Moss
In America today there's a growing sense that the political system is broken and that its ineffectiveness is a major threat to U.S. competitiveness. Why do so many think the political system is not working? Research shows that in Congress, Republicans and Democrats are...
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Keywords:
Government and Politics;
System;
Conflict Management;
Performance Productivity;
Policy;
Public Administration Industry;
United States
Moss, David A. "Fixing What's Wrong with U. S. Politics." Harvard Business Review 90, no. 3 (March 2012).
- February 2012
- Case
Kent Chemical: Organizing for International Growth
By: Christopher A. Bartlett and Laura Winig
In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on...
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Keywords:
International Business;
Organizational Change;
Multinational Corporations;
Organizational Change and Adaptation;
Multinational Firms and Management;
Organizational Design;
Management Practices and Processes;
Organizational Structure;
Corporate Strategy;
Organizational Culture;
Global Strategy;
Chemical Industry;
United States
Bartlett, Christopher A., and Laura Winig. "Kent Chemical: Organizing for International Growth." Harvard Business School Brief Case 124-409, February 2012.
- February 2012 (Revised January 2013)
- Case
The New York Times Paywall
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper...
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Kumar, Vineet, Bharat Anand, Sunil Gupta, and Felix Oberholzer-Gee. "The New York Times Paywall." Harvard Business School Case 512-077, February 2012. (Revised January 2013.)
- February 2012 (Revised April 2017)
- Case
Schneider Electric: Becoming the Global Specialist in Energy Management
By: John D. Macomber and Rachna Tahilyani
Global electrical products company assesses growth and market demands in India. Company must decide between a products acquisition or developing a service business. Students need to be aware of different country conditions, demands on implementation of different...
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Macomber, John D., and Rachna Tahilyani. "Schneider Electric: Becoming the Global Specialist in Energy Management." Harvard Business School Case 212-082, February 2012. (Revised April 2017.)