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  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2019
  • Book

Fintech's Game-Changing Opportunities for Small Business

that draws on sales systems, supply chain systems, and manufacturing and product data. A similar system for small businesses would combine at least four key activities: banking... View Details
Keywords: by Martha Lagace; Banking; Financial Services
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

customers over a period of four months. We predict and find that should DVDs (e.g., documentaries) are held significantly longer than want DVDs (e.g., action films) within-customer. Similarly, we also... View Details
Keywords: Martha Lagace
  • 09 Dec 2014
  • First Look

First Look: December 9

The survey showed, for instance, that 1) the highly educated, ambitious women and men of HBS don't differ much in terms of what they value and hope for in their lives View Details
Keywords: Sean Silverthorne
  • 26 Sep 2024
  • HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

lambasts carmakers that say their AVs will prioritize passengers’ lives over pedestrians, but research shows most customers will not step inside truly egalitarian vehicles. Marketing hype spurs adoption, a necessary step for training AI... View Details
Keywords: by Tom Quinn; Auto; Technology
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

understanding of design and manufacturing processes to instruct successfully her American and offshore contractors on how to mass-produce designer clothing at affordable prices. Claiborne was an industry... View Details
Keywords: Martha Lagace
  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

measuring "innovative beverages" as a key metric. As a result, their efforts were focused on designing complex drinks that ultimately slowed their operations. They subsequently learned that customers View Details
Keywords: by Sean Silverthorne
  • 02 Sep 2019
  • What Do You Think?

Are Overlooked Forces Shielding the US from Severe Economic Downturns?

Harvard Business School. The experiment was typical of thinking in those days: If only we had better ways of communicating, especially better ways of tracking customer preferences and demand. Now we do.... View Details
Keywords: by James Heskett; Service
  • 23 Jun 2009
  • First Look

First Look: June 23

decide which customers to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers... View Details
Keywords: Martha Lagace
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

offered by the CMOS technology. And he committed additional resources only when the management team identified and began developing new markets. Rather than pour money into the initial framing, he helped... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

themselves. The authors offer what they call the three imperatives for every manager who seeks to avoid this stagnation: Manage yourself. Who you are as a person, the beliefs and values that drive your... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

services. Features that are not valued and therefore are not used. Decreasing price premiums for innovations that historically created value. An overserved customer will say,... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • 12 Sep 2016
  • Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

brand-name multinationals that contract out the work. “In a sense, global supply chains are serving a regulatory function, with companies imposing an additional layer of rules and investing resources to... View Details
Keywords: by Michael Blanding
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

case:http://cb.hbsp.harvard.edu/cb/product/311061-PDF-ENG Go Mobile: The Phirbol Franchise Rajiv Lal and Natalie KindredHarvard Business School Case 510-020 To grow Phirbol, a telecom retail franchise chain... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2013
  • Op-Ed

How to Do Away with the Dangers of Outsourcing

challenge of managing relationships with "partners" or "associates." Yet as the Rana Plaza disaster and too many other examples show, every outsourced stop along the supply and production... View Details
Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

structures in the European Union and Japan. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707471 McDonald's Corp.: Managing a Sustainable Supply Chain Harvard Business... View Details
Keywords: Martha Lagace
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

network tool, which closely matched the executives' view of their industry and firm, proved useful in making a significant decision for the company. In particular, value network analysis channeled attention... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

rather than creating the best content. Success comes not from making the "best" content, but from recognizing how content facilitates user connections; it comes not from protecting the value of content at all costs, but from... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2022
  • Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

my new book Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how purpose-driven leaders find success by going beyond focusing only on shareholders and View Details
Keywords: by Ranjay Gulati
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