Customer Value and Value Chain - Publications - Faculty & Research

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

to companies for not disclosing information” "Customers give too much credit to companies for not disclosing information. That was the big takeaway for us," says Luca. "Policymakers need to be more heavy-handed in making sure organizations are disclosing... View Details

Keywords: by Michael Blanding

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

conveying long-lasting brand values in the minds of consumers, says Sunil Gupta, the Edward W. Carter Professor of Business Administration. As an example, take a look at location-based mobile marketing. “You walk past a restaurant, View Details

Keywords: by Dina Gerdeman; Advertising; Technology

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

ability to analyze its own failures, outside sources of technical assistance in analyzing failure can be engaged. For example, Frederick Reichheld at Bain and Company has demonstrated the value of a deep,... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

what they needed. The narrative was simple and straightforward, and there were no strings, she thought, only benefits. Surprise, surprise. Despite the benign intent and... View Details

Keywords: by Sean Silverthorne

25 Aug 2003
Research & Ideas

Why IT Does Matter

should be focused on the creation of strategic advantage through extending competitive scope, partnerships (customers and other parties), the changing of the rules of competition, and the provision of new... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

their ecosystem. They rapidly adapt and sometimes shift their value proposition to reflect ever-evolving demand conditions and discover new growth opportunities. They adapt... View Details

Keywords: by Sean Silverthorne

Web

Business Fundamentals Course - CORe | HBS Online

Customer Demand: Foundations Strategies for Assessing and Increasing Demand Suppliers and Cost Markets Competition and Differentiation Featured... View Details

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

highly talented employees, who produce great value for the organization but may go about it in ways that test normal work-day structures or departmental rules and cause internal conflict. With insight... View Details

Keywords: by Martha Lagace

Web

Business for Social Impact | Social Enterprise | Harvard Business School

markets to create both economic and social value. Publications How Firms Respond to Worker Activism: Evidence from Global Supply Chains By: Yanhua Bird, Jodi L. Short and... View Details

Web

Advisory Board - Entrepreneurship

entrepreneurship, branding, and innovation expertise. Bluemercury’s innovative retailing and human resource model has been the topic of numerous books, including Shopping: Why We Love it View Details

03 Oct 2011
Research & Ideas

Transforming Manufacturing Waste into Profit

It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details

Keywords: by Michael Blanding; Manufacturing

01 Feb 2023
What Do You Think?

Will Hybrid Work Strategies Pull Down Long-Term Performance?

(iStockphoto/AndreyPopov) Remote work has always been an essential part of economic activity. Some people work from home, some work from anywhere, and some work where customers need them. But the COVID-19... View Details

Keywords: by James Heskett

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

they have decided to give up their weekend to come up with a better idea? Would they have agreed to break the routine of Mondays working remotely to share their response in the relative privacy of the office (vs. online)? Would the five even be sharing the same View Details

Keywords: by James Heskett

Web

Business History - Faculty & Research

Management ; Business Earnings ; Financial Statements ; Change Management ; Disruption ; Volatility ; Transition ; Crime and Corruption ; Cost vs Benefits ; Decision Making ; Decision Choices and Conditions... View Details

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

success by focusing on delivering not only for their shareholders and customers but also for their employees, communities, and the environment. In the video below, I speak with... View Details

Keywords: by Ranjay Gulati

17 Jun 2015
Lessons from the Classroom

Excellence Comes From Saying No

capital firm Polaris Partners, and former executive at Pfizer, Schulman has worked in some 90 countries around the world. "The key to creating collaborative teams within diverse environments, is to find strategies that increase the... View Details

Keywords: by Michael Blanding

09 Jan 2006
Research & Ideas

When Benchmarks Don’t Work

not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not... View Details

Keywords: by Robert S. Kaplan; Service

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

ads and then posting an in-store display ad to remind potential customers about the product. "With the Internet," says Deighton, "you can seamlessly move the View Details

Keywords: by Susan Young

28 Feb 2012
First Look

First Look: Feb. 28

show that increased competition is associated with greater inspection leniency, a form of illicit quality that customers value but is illegal and socially costly. Firms with... View Details

Keywords: Sean Silverthorne

09 May 2023
Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

profession. Finance, insurance, information, and communications have the highest remote-work shares, the authors found. Skills play a role, too. Higher-paying jobs with computer use and education... View Details

Keywords: by Rachel Layne

Publications