Creativity - Publications - Faculty & Research

25 Feb 2020
News

Gotta Dance

harnesses Goldberg’s creative talents as a Broadway performer and Horowitz’s business savvy to produce videos that entertain even as they deliver a (subtle) marketing message. A mini-musical for the dating website Match, for example,... View Details

Keywords: Julia Hanna

19 Dec 2019
News

A Ranch of One’s Own

Lin’s employees) work in a communal space with the look and feel of a classic Old West set, right down to the old-fashioned saloon. “If you put a bunch of creative people from different backgrounds into one space, something magical will... View Details

Keywords: LEGO

Web

Porter Prize South Korea - Institute For Strategy And Competitiveness

of shared value by recognizing creative economic and social problem-solving. Public and private sector organizations can apply by showing how they harmonize social values, corporate social responsibility (CSR), and philanthropic efforts... View Details

Web

Karly Hou | MBA

Karly Hou Computer Science/Mathematics Eliot 2024 Cohort 5 The complex problems that face modern societies require technical innovations grounded in empathy, ethics, business sense, and thoughtful design. I want to build creative... View Details

29 Jan 2025
Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me realize that while I loved... View Details

14 Dec 2015
Blog Post

5 Facts About HBS Conferences

conference team of 5-6 additional students and we were off to the races! I knew it would take a lot of effort to continue the conference’s legacy, but it’s much less daunting when you’re surrounded by such capable, creative people. We... View Details

17 Nov 2011
Sharpening Your Skills

Sharpening Your Skills: Organizational Design

organization? What Are The Best Techniques For Fostering Innovation In Multicultural Teams? Innovating at the World's Crossroads: How Multicultural Networks Promote Creativity HBS professor Roy Y.J. Chua proposes that cultivating a... View Details

Keywords: Re: Ranjay Gulati & Raffaella Sadun

Portrait Project

Laurent Chenot

companies or their lives. I want to write creative fiction that entertain people but also make them think. I want to raise my kids for whoever they are and not for what I want them to be. I want to be a true support for my partner,... View Details

William Bernbach

Bernbach catapulted the Doyle Dane Bernbach advertising agency into national prominence with innovative and creative campaigns. Doyle Dane Bernbach broke into the front ranks of advertising agencies with successful national campaigns for... View Details

Keywords: Services

Portrait Project

Wilson Kyi

would do anything for my parents. In high school, I noticed my mom’s health declining due to lack of exercise. I was determined to gift her a Wii Fit. I drove to twenty Best Buy stores to buy and resell the fitness game for a profit on eBay. I beamed when my mom... View Details

Alumni WDYDWYD

Susan Hamilton

attend ballet recitals and locked myself in the closet to avoid the background noise of children while on conference calls. I don’t do it anymore. I run a branding agency in a New York City, and my children are 5 and 7. I started my own company above all for the... View Details

Portrait Project

Kelley Thorne

took my middle school troubles and reshaped them into the courage to move to a new school and make new friends. Painting gave me the freedom to reimagine my frame. I want my life to inspire creativity in others. I want to use art to... View Details

April 1983
Supplement

Dansk Designs Ltd.: The Administration of Creativity, Video II

By: Hugo Uyterhoeven

Presents two divergent views on the administration of creativity. Jens Quistgaard, designer, discusses his feelings about Dansk's policy direction as it affects design creativity. Then Ted Nierenberg, president, discusses his type of management and some of the problems... View Details

Keywords: Management; Brands and Branding; Problems and Challenges; Creativity; Balance and Stability

Citation

Purchase

01 Feb 1999
News

Short Takes

recentinterview. Yet tacit knowledge is often the unquantifiable advantage that makes an employee so valuable and leads to creativity and innovation within an organization. Are there ways to capture something that is so difficult to... View Details

Keywords: Judith A. Ross

02 Jan 2013
What Do You Think?

Should We Rethink the Promise of Teams?

benefit from it, we are discussing a hostage situation." Limits to the use of teams in the innovation process were suggested by Adetola, who commented that "in the field of technology/science and other spheres where deep disruptive View Details

Keywords: by James Heskett

14 Oct 2021
News

Disney’s Alan Horn to Retire

Longtime Disney studio head Alan Horn (MBA 1971) announced this week that he is set to retire at the end of this year. Holding the official title chief creative officer of Disney Studios Content, his deep impact on the company was... View Details

01 Mar 2008
News

Faculty Research Online

currently practiced, contributes much to creativity and innovation, says Professor Emeritus Jim Heskett. What changes will allow managers, particularly in larger organizations, to add value to the creative... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management

16 Dec 2008
First Look

First Look: December 16, 2008

how it may be used to augment efforts to enhance consumer welfare. Download paper: http://www.people.hbs.edu/mnorton/ariely norton 2009.pdf Gates: The Right Place at the Right Time Author:Nancy F. Koehn Publication:In Creative Capitalism:... View Details

Keywords: Sean Silverthorne

Portrait Project

Bena Shah

convince the business world that A lot can be learned from marketing a laundry detergent. I will Bring creativity and beauty to the most mundane of products. I will use my smile and my charisma to inspire legions of people to DO THINGS... View Details

07 Aug 2019
News

Step Right In

confusing? It is. Fortunately, TechCrunch sent a writer to the MoFE pop-up in New York’s SoHo neighborhood recently to try it out. As TechCrunch explains it, Askaryan was a product manager at Bridgewater Associates but had long been active in the arts and View Details

Publications