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Show Results For
- All HBS Web
(2,028)
- People (3)
- News (356)
- Research (1,328)
- Events (13)
- Multimedia (4)
- Faculty Publications (459)
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
that I have.” Neeley’s research focuses on the challenges organizations face when coordinating operations across linguistic and national boundaries. As a doctoral student at Stanford, she participated in a large-scale global teams study... View Details
- 20 Dec 2018
- Blog Post
A Time For Opportunity In Food and Agriculture
with the Career and Professional Development office to offer an alumni career panel for MBAs. Five alumni came to campus to share their insights about opportunities in the field. Thirty-five students turned out for learning and networking. Natalie Kindred, the Senior... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
returns standpoint?” The P&G experience in expanding consumer research in developing countries is especially fascinating for global brand managers. — Sean Silverthorne View Details
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
his classmates’ FIELD Global Immersion (FGI) projects. But in retrospect, he says, conducting field research in Mexico and developing and presenting innovative product ideas to senior executives at Colgate’s View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
- 01 Sep 2008
- News
Negative Ad Power
that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They are the authors of Greater... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
consumer products. Finally, a series of cubes represents major customers. The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top of the blocks so that functions report to the... View Details
Keywords: by Robert Simons
- Web
Buy Now, Pay Later: A History of Personal Credit
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 01 Oct 1996
- News
Uhlmann Award Winners Focus on French Retailer
The winners of the 1996 R. Hugh Uhlmann Award for outstanding research in the field of agribusiness have a truly global perspective -- all three recipients are international students. For their prize-winning project, Peter Baeza... View Details
- 01 Jun 2012
- News
Noted & Quoted
—HBS professor Rohit Deshpandé, quoted in an obituary for Thai billionaire Chaleo Yoovidhya, inventor of the popular Red Bull energy drink. (Washington Post, March 19, 2012) “Sex sells, and it has since the dawn of time neuroscience just helps us to understand how.”... View Details
- 01 Mar 2003
- News
Books
Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds.... View Details
- Fast Answer
Managing Global Operations
information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles. US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture and View Details
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
century." As the research on the Oprah Winfrey case got going, Mends and Koehn were joined by another MBA student, Edrienne Brandon; Koehn's research associate, Erica Helms; and Koehn's assistant,... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details
Keywords: by Manda Salls
- 01 Feb 1998
- News
Short Takes
Turnaround." Techno Angst Technology: like it or not, gadgets and gizmos are here to stay, filling our homes and defining our lifestyles. But while researchers may know how consumers make decisions about... View Details
Keywords: Judith A. Ross
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative... View Details
- 01 Dec 2010
- News
Eight Join HBS Faculty
Management. After completing his doctorate, Serafeim accepted a teaching position at HBS, one of eight newcomers to join the faculty. Serafeim, an assistant professor in the Accounting & Management Unit, teaches the first-year course Financial Reporting and Control.... View Details
- Fast Answer
FIELD Global Immersion Resources: Brazil
Where can I find country, industry and market information and news about Brazil? Industry and market research Passport Click on Search on the upper left side of the main screen to get started. Locate the industry of interest and then... View Details
- 11 Sep 2019
- Research & Ideas
Germany May Have the Answer for Reducing Drug Prices
American lawmakers attempting to stem spiraling drug costs might find inspiration in Germany, where the government’s regulatory model has been curbing price growth without thwarting innovation or access, says research from Harvard... View Details