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Show Results For
- All HBS Web
(1,921)
- People (7)
- News (511)
- Research (1,172)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- 13 May 2015
- Blog Post
Former Engineer Gives Consulting a Test Drive
engaging with clients and directing the trajectory of two very cool projects in the consumer goods space. How did your RC year shape what you wanted to do last summer? My RC year exposed me to a world... View Details
- Profile
Rocio Parra
interest, luxury goods ("I would love to consume them!"), has been tested by this variety of view points. "I can look at luxury from a demographical perspective and wonder how the current... View Details
- Profile
Matthew Mariner
Negotiation has always been a part of Matthew Mariner's life — including his home life. "Growing up, my dad and I always made deals," Matthew says. "If I got good grades, I could get rewards." Ultimately, many of these... View Details
- 01 Mar 2016
- News
Off Script
(Thinkstock) Prescription drug spending increased by more than 13 percent in the United States in 2014, raising health insurance premiums and the ire of consumers and politicians. The reasons behind the rise are many, including the high... View Details
- 01 Sep 2013
- News
The Joy of Spending
a good wait, because we got really excited about it. Now that we can watch them all the time, we lose the excitement of anticipation." Buy Time Norton suggests resisting the siren call of the big house in the suburbs. "What we've really... View Details
- 06 Sep 2016
- First Look
September 6, 2016
through these questions, you’ll know that you’ve approached the problem in the right way—not just as a good manager but as a thoughtful human being. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51554 September 2016... View Details
Keywords: Carmen Nobel
- 11 Dec 2017
- News
Growing from Within
locations in the US, and counts consumer experience, increased sales, and sustainable profits among his charges. We asked him about the pros of corporate ownership, the data that drives his strategy, and—naturally—his regular order.... View Details
- 01 Dec 2013
- News
Double Vision
the consumer the product and how it is used," says Teixeira. RESULTS: This approach, the study found, had the opposite effect of the call-to-action ads, pushing less traffic to the websites but converting more of that traffic into sales.... View Details
Keywords: Arts, Entertainment
- 01 Mar 2025
- News
Heartland
three farmers each week and log their problems in a database,” she says. So far, water, labor, and lack of consumer understanding lead the pack. A good agtech founder has three qualities, Lambert continues:... View Details
- 04 Dec 2012
- First Look
First Look: December 4
applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the... View Details
Keywords: Carmen Nobel
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk.... View Details
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
marketing found among the most successful Asian firms in the study appears to hold true across the board - in consumer goods organizations, industrial firms, product companies, and service providers alike,... View Details
Keywords: Peter K. Jacobs
- 19 May 2009
- First Look
First Look: May 19, 2009
Working PapersDon't Just Survive—Thrive: Leading Innovation in Good Times and Bad (revised) Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for... View Details
Keywords: Martha Lagace
- 15 Jun 2021
- News
Case Study: Inside Story
partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth is everything for a View Details
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early... View Details
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
conduct research and gain access to company managements. Clusters allow companies to operate more productively than where they must do things themselves (vertical integration) or where they must outsource goods and ideas from distant... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2007
- News
The Plight of the Global Poor
global poverty for some time. They believe that in pursuing its own self-interest in opening and expanding the BOP market, business can make a profit while serving the poorest of consumers and contributing to development. As Rangan... View Details
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where View Details
Keywords: Martha Lagace
- 16 Jun 2009
- First Look
First Look: June 16
it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing—when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge,... View Details
Keywords: Martha Lagace
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews... View Details
Keywords: Sean Silverthorne