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- All HBS Web
(3,721)
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- News (890)
- Research (2,100)
- Events (9)
- Multimedia (52)
- Faculty Publications (820)
Show Results For
- All HBS Web
(3,721)
- People (16)
- News (890)
- Research (2,100)
- Events (9)
- Multimedia (52)
- Faculty Publications (820)
- Web
Technology & Operations Management - Faculty & Research
- 13 Sep 2011
- First Look
First Look: September 13
- 30 Dec 2013
- HBS Case
HBS Cases: What Warren Buffett Saw in Newspapers
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
- Research Summary
Trust
In this research, I aim to provide a practical orientation to trust—how to build it, how it can be damaged, how it might be repaired—grounded in my experience as an executive and in the research on organizational trust and moral philosophy. As a case researcher, I... View Details
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
- 30 Sep 2008
- First Look
First Look: September 30, 2008
- 22 Apr 2013
- Research & Ideas
Earth Day: Recent Research on Sustainability
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
- June 2014
- Case
The Kursk Submarine Rescue Mission — Short Film
In addition to Russia's Northern Fleet, two other organizations got... View Details
- May 2014
- Article
Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior
- 06 Jul 2017
- News
How to teach civics in school
What Makes a Successful Celebrity Brand?
Celebrity endorsements of existing brands have been a part of marketing strategy for decades. But in a world where celebrities have built enormous social media followings and have become effective influencers, many stars are making a pivot: Instead of endorsing or... View Details
- 1985
- Working Paper
Sequential Innovation and Market Structure
- December 2013
- Supplement
Bruce Allyn: Negotiating with the KGB (B)
- February 2024
- Case
Innovation Strategy at Stanley Black & Decker: Setting the Direction for Growth
- March 2008 (Revised February 2009)
- Case
Transparent Value LLC
- Research Summary
My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:
1)Branding Strategy: How are iconic brands built?
I have... View Details
- 11 Jun 2024
- In Practice