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  • 25 Jan 2011
  • First Look

First Look: Jan. 25

  PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
  • 01 Jun 2015
  • News

Faculty Q&A: Reemerging Technologies

Your research examines industries that once seemed doomed but have experienced a comeback. How does this happen? I did my dissertation work on the Swiss watch industry, and I looked at what it takes for a technology to reemerge. For over two centuries, Swiss mechanical... View Details
Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing
  • October 2012
  • Case

Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)

By: Toby Stuart and James Weber
Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry
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  • January 2021
  • Supplement

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details
Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California
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  • February 2006
  • Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry
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  • October 2000 (Revised November 2001)
  • Case

Garage.com (A)

By: Dorothy A. Leonard and Elizabeth Kind
Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details
Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry
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  • Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

valuation. It will consider growth potential and exit strategies for successful restaurants and emerging chains, including the advantages and disadvantages of franchising, institutional investment and leverage. We will consider the... View Details
  • July 2011
  • Teaching Note

Shanghai Diligence Law Firm (TN)

By: Robert G. Eccles and Penelope Rossano
Teaching Note for 409065. View Details
Keywords: Problems and Challenges; Opportunities; Brands and Branding; Competitive Strategy; Innovation and Invention; Compensation and Benefits; System; Talent and Talent Management; Legal Services Industry; Shanghai
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  • 29 Sep 2015
  • First Look

September 29, 2015

as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

transactions—the metrics Karavites tracks most closely—are up at all his locations. Formulating a turnaround strategy required Kempczinski and his team—which included Kristy Cunningham—to get to the heart of what exactly had happened to... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

periods 1970–89 and 2000–15, patenting in the current period has been primarily by entrant assignees, with the exception of neural networks Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54903 Harvard Business School Case 718-497 Earlham College... View Details
Keywords: Dina Gerdeman
  • Web

Scrapbooks & Collectibles- The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 03 Aug 2010
  • First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details
Keywords: Martha Lagace
  • October 1987 (Revised November 1994)
  • Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
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  • 01 Mar 2009
  • News

More Alumni Books

Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Dec 2003
  • News

Nonprofits: Choosing a Path for Growth

conducive to protecting the organization’s brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly desirable when the program being implemented... View Details
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to purchase. Imagery-focused ads... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price and share of the branded product upon entry; however, only a few biosimilars have been approved in the U.S. since 2015, thereby largely... View Details
Keywords: Dina Gerdeman
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
Keywords: Carmen Nobel
  • 01 Dec 2016
  • News

Carving a Niche

strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller... View Details
Keywords: Julia Hanna