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  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

Camposol has evolved rapidly in recent years and is undergoing the challenges of transforming from family to professional management. This case allows students to consider Camposol’s growth, branding, and marketing strategies in light of... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

employee compensation to organizational goals regarding the amount of cash transferred—an unusual strategy for a nonprofit. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/918036 Harvard Business School Case 718-058... View Details
Keywords: Sean Silverthorne
  • May 2011 (Revised March 2012)
  • Case

InterfaceRAISE: Sustainability Consulting

By: Michael W. Toffel, Robert G. Eccles and Casey Taylor
InterfaceRAISE is a sustainability management consulting firm created to leverage the capabilities of its parent company Interface Inc., a carpet manufacturer recognized as a global leader in corporate environmental sustainability. This case illustrates the challenges... View Details
Keywords: Problems and Challenges; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Entrepreneurship; Performance; Environmental Accounting; Profit; Marketing Strategy; Human Resources; Business Model; Leveraged Buyouts; Salesforce Management; Consulting Industry; Manufacturing Industry
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  • 03 Nov 2009
  • First Look

First Look: Nov. 3

self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details
Keywords: Martha Lagace
  • 13 Sep 2011
  • First Look

First Look: September 13

Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random coefficient) FSL model predicts that... View Details
Keywords: Sean Silverthorne
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

firms. We show that the spillover is stronger in higher-yielding and more financially open markets and for firms with a higher reliance on foreign bank credit. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53992 Do Fire View Details
Keywords: Dina Gerdeman
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

goods for sale on any one site can be distributed to all the other sites in our network for bidding. So, as a marketplace operator, you get your own marketplace, you get your own brand. But you also get the benefits, whether you buy or... View Details
Keywords: by Staff; Web Services; Technology
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding Bricks to Clicks: The Effects of... View Details
Keywords: Martha Lagace
  • 18 Aug 2009
  • First Look

First Look: August 18

providing new free housing to tens of thousands of slum dwellers, which is anticipated to be paid for from the revenues from developing and selling market-rate housing. While the primary concerns are cost of construction, cost of capital, and revenues from View Details
Keywords: Martha Lagace
  • 12 Apr 2018
  • Op-Ed

Op-Ed: The Trouble with Tariffs

strategy has been very successful, and its positive balance of trade with the United States reflects the progress it has made. But balance of trade is a lagging indicator of success. With looming technological leadership to be decided in... View Details
Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Chain Planning: A Case Study of Sales and Operations Planning (revised) Authors: Rogelio Oliva and Noel H. Watson Abstract In most organizations, supply chain planning is a cross-functional effort. Functional areas such as sales,... View Details
Keywords: Martha Lagace
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

they overcame huge obstacles to execute their strategies in industries as diverse as renewable energy, organic food, natural beauty, eco-tourism, recycling, architecture, and finance. The pioneering efforts to build certification schemes... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2010
  • First Look

First Look: July 20

sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of... View Details
Keywords: Martha Lagace
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

calculated so that directional recommendations can be made. 'What if' analysis or simulations: A small number of marketing plans are considered by simulating their effects on sales and profit. The best plan can then be chosen from this... View Details
Keywords: by Sean Silverthorne
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold... View Details
Keywords: Dina Gerdeman
  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

the Author Doug J. Chung is the MBA Class of 1962 Associate Professor of Business Administration at Harvard Business School. He teaches Sales Management & Strategy in the second year MBA Elective... View Details
Keywords: by Doug J. Chung; Health
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

association, fair pay practices) and whether these codes have affected their business outcomes (e.g., staff turnover and absenteeism, product defect rates, sales growth). In this paper, we review the existing evaluations of other private... View Details
Keywords: Martha Lagace
  • 28 Jan 2014
  • First Look

First Look: January 28

exercise a huge impact on management studies more generally, especially strategy and the study of entrepreneurship. Publisher's link: View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

They often functioned, as a result, as part of the problem, rather than part of the solution. In the more recent globalization era, the strategies of Western corporations have moved beyond the practices of the colonial past, but linkages... View Details
Keywords: Dina Gerdeman
  • 21 Apr 2015
  • First Look

First Look: April 21

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715412-PDF-ENG Harvard Business School Case 515-059 Rebranding Godiva: The Yildiz Strategy This case concerns Yildiz Holding's acquisition of Godiva Chocolatier from its... View Details
Keywords: Carmen Nobel & Sean Silverthorne

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