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- 03 Nov 2009
- First Look
First Look: Nov. 3
self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details
Keywords: Martha Lagace
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
executives in his classroom. While they come from countries around the world and from a variety of industries, they share a common characteristic. "They're at a point where it's valuable for them to stop and reflect," says Simons, a specialist in accounting,... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding Bricks to Clicks: The Effects of... View Details
Keywords: Martha Lagace
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
development through individual contracts, the comprehensive platform would be free to doctors and pharma alike and financed via an aggressive fundraising strategy and through the sale of the prescription... View Details
Keywords: Sean Silverthorne
- 29 Jun 2007
- First Look
First Look: June 29, 2007
resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael Di Tella, and Alexander Galetovic Publication:Journal of... View Details
Keywords: Martha Lagace
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
calculated so that directional recommendations can be made. 'What if' analysis or simulations: A small number of marketing plans are considered by simulating their effects on sales and profit. The best plan can then be chosen from this... View Details
Keywords: by Sean Silverthorne
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
they overcame huge obstacles to execute their strategies in industries as diverse as renewable energy, organic food, natural beauty, eco-tourism, recycling, architecture, and finance. The pioneering efforts to build certification schemes... View Details
Keywords: Sean Silverthorne
- 12 Apr 2018
- Op-Ed
Op-Ed: The Trouble with Tariffs
strategy has been very successful, and its positive balance of trade with the United States reflects the progress it has made. But balance of trade is a lagging indicator of success. With looming technological leadership to be decided in... View Details
Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications
- 11 Sep 2012
- First Look
First Look: September 11
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1875682 Cases & Course MaterialsCorporate Strategy Bharat N.AnandHarvard Business School Module Note 713-415 This note provides an overview of View Details
Keywords: Sean Silverthorne
- 12 Apr 2016
- First Look
April 12, 2016
challenges like reworking an outdated strategy or business model. The culture evolves as you do that important work. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50894 April 2016 Harvard Business Review Making Exit... View Details
Keywords: Sean Silverthorne
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
the Author Doug J. Chung is the MBA Class of 1962 Associate Professor of Business Administration at Harvard Business School. He teaches Sales Management & Strategy in the second year MBA Elective... View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
association, fair pay practices) and whether these codes have affected their business outcomes (e.g., staff turnover and absenteeism, product defect rates, sales growth). In this paper, we review the existing evaluations of other private... View Details
Keywords: Martha Lagace
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold... View Details
Keywords: Dina Gerdeman
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
Kominers: NFTs go mainstream Last year saw a huge spike in the creation and sale of non-fungible tokens (NFTs), digital ownership records stored on distributed ledgers called blockchains. People bought and traded NFTs of everything from... View Details
Keywords: by HBS News
- 04 Dec 2007
- First Look
First Look: December 4, 2007
that the buyer's plans will go awry. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208060 Fu Ji Food and Catering Harvard Business School Case 208-004 Fu Ji, the largest corporate caterer in China, is thinking about how its... View Details
Keywords: Martha Lagace
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
They often functioned, as a result, as part of the problem, rather than part of the solution. In the more recent globalization era, the strategies of Western corporations have moved beyond the practices of the colonial past, but linkages... View Details
Keywords: Dina Gerdeman
- 21 Apr 2015
- First Look
First Look: April 21
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715412-PDF-ENG Harvard Business School Case 515-059 Rebranding Godiva: The Yildiz Strategy This case concerns Yildiz Holding's acquisition of Godiva Chocolatier from its... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
reducing tax revenues. Unable or unwilling to raise tax rates, cities cut public spending, especially in education, to meet a tighter budget constraint. While the fall in tax revenues was partly offset by higher debt, this strategy may,... View Details
Keywords: Dina Gerdeman
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication; with creating and implementing... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
problem, Kodak has turned to digital cameras. In fact, Kodak CEO, Daniel Carp, "is betting the company on a digital strategy." Carp believes that digital cameras will increase sales by 8 percent to 12 percent a year. 94 However,... View Details