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Show Results For
- All HBS Web
(1,896)
- People (1)
- News (275)
- Research (1,480)
- Events (5)
- Multimedia (16)
- Faculty Publications (891)
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
the long term. Faculty Books Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V. Cespedes (Harvard Business Review Press) Although US companies invest almost $900 billion annually in... View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a... View Details
Keywords: Martha Lagace
- September 2023
- Case
DocSend: A Path off the Plateau?
By: Thomas R. Eisenmann and Jeffrey Huizinga
Recounts how the leaders of DocSend, an early-stage startup that offered tools for sharing files online, searched for a viable business model and weighed tradeoffs in transitioning from a sales-led to a product-led "go-to-market" approach. View Details
Keywords: Technology; Start-up; Growth; Business Model; Business Startups; Sales; Growth and Development Strategy; Technology Industry
Eisenmann, Thomas R., and Jeffrey Huizinga. "DocSend: A Path off the Plateau?" Harvard Business School Case 824-038, September 2023.
- December 1986 (Revised January 1988)
- Case
Hewlett-Packard: Manufacturing Productivity Division (C)
By: Benson P. Shapiro and Lawrence B. Levine
Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
- 24 Apr 2014
- News
A commitment to conservation supports the bottom line
sustainability. “We strongly believe in the appeal of a strategy that achieves the goals of both purely financial investors and mission-driven investors, as it allows us to access more capital and have a greater impact,” explains Hoffer.... View Details
- 01 Sep 2007
- News
Where Are They Now?
works on strategy issues, is point person for global initiatives and acquisitions, and oversees day-to-day operations across all of the group’s functions and its multiple brands, which reap $9 billion in annual View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)." These comments reflect general... View Details
Keywords: by James Heskett
- 09 Feb 2016
- First Look
February 9, 2016
to focus in order to improve this crucial dimension of talent acquisition. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50539 December 15, 2015 Harvard Business Review Don't Turn Your Sales Team Loose Without a View Details
Keywords: Sean Silverthorne
- March 1998 (Revised December 1999)
- Case
Bronner Slosberg Humphrey
By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details
Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry
Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
- 11 Dec 2017
- News
Growing from Within
execution with ambition, I have no doubt we will make the most of our strategic priorities—for our customers and our business. What are the numbers that you pay the most attention? What data helps you get a picture of a store’s overall health? We are a metrics-driven... View Details
- 13 Sep 2012
- Research & Ideas
Why Public Companies Underinvest in the Future
private companies don't have. As such, the team decided to use sales growth as a proxy for investment opportunity responsiveness, since a rise in sales should trigger a rise in investment by any given firm.... View Details
Keywords: by Maggie Starvish
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
in doing more good with your limited time on the planet, and experience greater satisfaction in the process. Sales Management That Works: How to Sell in a World That Never Stops Changing By Frank V. Cespedes, MBA Class of 1973 Senior... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance (Harvard Business Press). As a practical guide, The New Science of Retailing helps retailers mine their sales data to identify and... View Details
- 22 May 2017
- News
Two On-Track Investments
sire, he's a relatively inexperienced sire,” Klarman told the Baltimore Sun. “When the trainer loved him at the sale physically and he vetted clean, we made the decision to buy him.” Many noted that Cloud Computing came to the Preakness... View Details
- 03 Feb 2015
- First Look
First Look: February 3
Dennis A. Yao Abstract—This article examines how antitrust law and policy can benefit from ideas developed in the academic strategy field. Because accurate assessment and prediction of the effects of firm conduct depend in part on... View Details
Keywords: Sean Silverthorne
- 01 Mar 2008
- News
Negotiating with Wal-Mart
joint vision and problem-solving process, information sharing, and generally moving away from the “lowest common denominator” pricing issues that had defined their interactions previously. From 1987, when Muccio initiated the changes, to 2003, shortly before his... View Details
- 29 Aug 2018
- News
The Value of Valleys
I fell in love again. Three months later they called and invited me to come run sales in Latin America. I had never in sales. I needed to speak Spanish and Portuguese. I spoke in neither language, but we packed up our bags. My husband... View Details
- Career Coach
Matt Spielman
the globe. To complement his training as a certified executive coach, Matt draws upon his operating experience working as a Chief Marketing Officer, Chief Revenue Officer, SVP Strategy & Innovation and Chief People Officer. Matt... View Details
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look at the early View Details