product launch - Publications - Faculty & Research

01 Dec 2018
News

Democratizing Funding, Diversifying Funders

company like Roomi launches on the crowdfunding platform Republic, all of a sudden anyone with some spare cash can ride the highs and lows of its future performance. Until recently, the only way in for mom-and-pop investors was to wait... View Details

Keywords: Sasha Issenberg

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

Transformation introduces the critical elements of designing and developing digital products and services, how these can be configured and led, and ways to manage the results. A related MBA elective View Details

Keywords: Jennifer Gillespie

01 Sep 2010
News

Fair Trade

Lever Brothers’ Lifebuoy Soap, launched in 1926, warned of the grave personal and business consequences caused by “body odor,” a concept which Lever invented and its products prevented. Hygiene was... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

Profile

Ed Rogers

business ideas; it’s not a matter of how deeply you believe in this differentiating factor, but of how effectively you communicate that differentiation to your customers. Our team is launching a wine-recommendation app. Like others on the... View Details

Keywords: Financial Services; Tech

January 2022 (Revised August 2022)
Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details

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March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details

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01 Sep 2014
News

Case Study: Declawing the Competition

company’s mission is social responsibility: A portion of the proceeds and products is donated to animal welfare organizations. KitNipBox regularly works with artisan suppliers who create handmade products... View Details

18 Oct 2016
News

Leading the Way for Women Entrepreneurs

Growing up, Hayley Barna (MBA 2010) thought she was unstoppable. Then she entered the business world. “I grew up thinking I lived in a post-feminist world, “ she said. “I saw no impediment in my way based on my gender.” Six years ago, she and HBS classmate Katia... View Details

Keywords: Jennifer Myers; Birchbox; Rent the Runway; Hello Alfred; Retail Trade; Finance

01 Jun 2015
News

Fast Forward

Illustration by Chris Gash The School’s US Competitiveness Project launched four years ago with a simple but ambitious goal: figure out how companies in the United States can better compete in the global economy while raising living... View Details

Keywords: Dan Morrell; Executive, Legislative, and Other General Government Support; Government; Elementary and Secondary Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2014
News

Innovation: Frozen Assets

and Derek Jeter at the launch of the Luvo food truck this summer in New York City. (Courtesy of Luvo) Growth for the three-year-old Luvo, though, requires overcoming a few cultural hurdles. While frozen-food sales spiked at the outset of... View Details

Keywords: Janelle Nanos

01 Oct 1998
News

Tech Trekker

Symbolics, the supermom helped lift the firm's revenues from $1 million to $120 million. From there, Lang led a string of turnarounds and product launches with software companies. In 1993 she signed on with... View Details

Keywords: Marguerite Rigoglioso

Profile

Monica Dodi

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details

Keywords: Venture Capital / Private Equity; Financial Services; Entertainment / Media

24 Apr 2014
News

In the business of empowering women entrepreneurs

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details

Profile

Arvind Chandrababu

recommended to the company by a friend who works there; they contacted me early last September. I feel that it’s perfect for me. I’ll be in product management, which means taking a product from initial... View Details

Keywords: Technology; Nonprofit / Government

05 Jul 2011
First Look

First Look: July 5

dating application. The case recounts the process of launching a consumer Internet startup, from idea conception through initial efforts to validate the concept, followed by product View Details

Keywords: Sean Silverthorne

28 Jun 2011
News

Bold Ascent

“It’s a different sort of culture that took some getting used to, but it’s really a lot of fun.” (While he’s not a hardcore mountaineer, Baka expects to be at base camp on Everest next spring and possibly at Mount Rainier this summer.) View Details

Keywords: hiking; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

30 Jun 2019
News

Alumni in France honor self-made entrepreneurs; Shih talks trade in Buffalo

of manufacturing, against the background of the evolving U.S.-China trade challenges. The talk was followed by a Q & A session and reception. Shih shared his expertise in manufacturing and product development across multiple industries to... View Details

Keywords: Margie Kelley

29 May 2001
Research & Ideas

Genomics: Can We Start Making Money Now?

Now that scientists have mapped the human gene, can drug makers map a road to unlimited riches? For John Lechleiter, Executive Vice President of Eli Lilly and Company's Pharmaceutical Products and Corporate Development, there remain more... View Details

Keywords: by Sean Silverthorne

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

concept of one-to-one marketing and bastardized it into CRM.—James H. Gilmore, coauthor of The Experience Economy "Let's say that based on the customer survey averages, you realize that your hotel is taking too long to check guests out," he says. "So you... View Details

Keywords: by Jean Ayers

01 Dec 2020
News

Quantum Leap

different architectures, they lack a shared technical language, which makes it near impossible for anyone without a PhD in physics to access their potential. Aliro was launched to help dismantle some of these challenges, serving as a... View Details

Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

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