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  • 19 Jul 2011
  • First Look

First Look: July 19

Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

production. Importantly, firms are not the only entities to participate in the new ecosystems. The Internet and other social media have dramatically lowered the cost of communication and collective action, and thus users are increasingly... View Details
Keywords: by Sean Silverthorne
  • 08 Mar 2004
  • Research & Ideas

Secret to Success: Go for “Just Enough”

F."2 She beat the Las Vegas oddsmakers over-under by eight shots. She won on the publicity scale: Blasted by media attention that would have undone many a new player, she emerged from the relative obscurity of women's golf to... View Details
Keywords: by Laura Nash & Howard Stevenson
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

to a variety of services, establish online reputation, and—eventually—find broader application in the physical world, such as for event ticketing. And major media and collectibles franchises will start moving into the NFT space—Pokémon... View Details
Keywords: by HBS News
  • Article

Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

By: Sharique Hasan and Rembrand Koning
Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details
Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India
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  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China in late 2005. The transaction... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2020
  • Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

supposed to be doing,” explains Chiefs Reporter, BJ Kissel. Speed of information processing, physical skills, and the need to deal with the media are other skills required by the modern QB. The QB job is also made more difficult as teams... View Details
Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports
  • 24 Jul 2012
  • First Look

First Look: July 24

quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand image, the brand team led by Simon... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's previous brand positioning.... View Details
Keywords: Sean Silverthorne
  • November 2017
  • Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

U.S. advertisers large and small operated some form of in-house advertising unit in the 1990s, a trend apparently on the increase. In this decade, Procter & Gamble, Google, and Condé Nast Media Group all introduced internal... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 15 Mar 2016
  • First Look

March 15, 2016

Aaron K., and Michael W. Toffel Abstract—Several CEOs are receiving significant media attention for taking public positions on controversial social and environmental issues largely unrelated to their core business, ranging from gay... View Details
  • 23 Aug 2016
  • First Look

August 23, 2016

media and marketing. The case challenges the students to ponder what it takes for a company to repeatedly increase customer satisfaction rates and profitability with the same product over the years. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2012
  • First Look

First Look: January 10

S. Grossman, and Ryan JohnsonHarvard Business School Case 512-026 When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed... View Details
Keywords: Sean Silverthorne
  • June 2017 (Revised August 2018)
  • Supplement

Making Target the Target: Boycotts and Corporate Political Activity (B)

By: Nien-hê Hsieh and Victor Wu
Supplements the (A) Case. View Details
Keywords: Campaign Finance Reform; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
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  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
Related
  • January 2009
  • Teaching Note

Obama versus Clinton: The YouTube Primary (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for [509032]. View Details
Keywords: Internet and the Web; Media; Political Elections; Advertising Campaigns
Related
  • 31 Aug 2020
  • Research & Ideas

State and Local Governments Peer Into the Pandemic Abyss

Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading Working Paper: Surfacing the Submerged State with Operational Transparency in Government Services What... View Details
Keywords: by Kristen Senz
  • 18 Jul 2016
  • Research & Ideas

Is Greed Ruining Private Equity Firms?

successors. The divide among partners has played out in the media in recent years. For example, Weston Presidio reportedly suspended its fund-raising in 2014 after a group of partners left the company to start a new investment firm.... View Details
Keywords: by Dina Gerdeman; Banking; Financial Services
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

from the Negotiations That Wrested the NFL from CBS By: Sebenius, James K. Abstract—A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes... View Details
Keywords: Dina Gerdeman

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