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Show Results For
- All HBS Web
(1,508)
- News (220)
- Research (1,233)
- Multimedia (1)
- Faculty Publications (1,019)
- 19 Jun 2012
- First Look
First Look: June 19
alienating existing customers. The case follows Eileen Fisher's initial forays into social media as they chase a younger demographic and demonstrates the opportunities and pitfalls that await big brands when they enter the world of Web... View Details
Keywords: Sean Silverthorne
- June 2018 (Revised October 2018)
- Teaching Note
Valuing Snap After the IPO Quiet Period (A), (B), and (C)
By: Marco Di Maggio and Benjamin C. Esty
Teaching Note for HBS Nos. 218-095, 218-096, and 218-116. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Web Services Industry; Web Services Industry; Web Services Industry; United States; California
- August 1998 (Revised December 1998)
- Case
Wells Fargo Online Financial Services (B)
By: Robert S. Kaplan and Nicole Tempest
Describes how the Balanced Scorecard built by the Online Financial Services (OFS) group is used to select the highest-priority initiatives for the organization. Currently, initiatives arise continually throughout the organization, and management spends considerable... View Details
Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Financial Services Industry; Banking Industry
Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (B)." Harvard Business School Case 199-019, August 1998. (Revised December 1998.)
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
live.” CAMH, he is confident, will be leading the movement. Unspinning the COVID web These three stories provide yet another example of how COVID-19 has mushroomed into multiple interrelated crises and revealed underlying systemic... View Details
- December 2010 (Revised March 2012)
- Teaching Note
Alibaba Group
By: Julie M. Wulf
Teaching Note for 710436. View Details
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- January 2001 (Revised May 2001)
- Case
Return Logic, Inc. (B)
By: Richard G. Hamermesh and Michele Lutz
Highlights how multiple rounds of financing work in practice and illustrates how terms agreed to in early-stage financing deals have an impact in later financing rounds. Also illustrates ethical issues that entrepreneurs confront as they build "dot-com" ventures. View Details
Keywords: Venture Capital; Investment Funds; Private Equity; Internet and the Web; Negotiation Deal; Entrepreneurship; Ethics
Hamermesh, Richard G., and Michele Lutz. "Return Logic, Inc. (B)." Harvard Business School Case 801-168, January 2001. (Revised May 2001.)
- December 2023
- Case
Davivienda Bank's Upskilling and Reskilling Strategy in Colombia
By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Organizational Culture; Talent and Talent Management; Training; Banking Industry; Latin America; Central America; South America; Colombia
Tamayo, Jorge, Raffaella Sadun, and Jenyfeer Martinez Buitrago. "Davivienda Bank's Upskilling and Reskilling Strategy in Colombia." Harvard Business School Case 724-425, December 2023.
- June 2010
- Teaching Note
Playing with Fire at Sittercity (A) (TN)
By: Noam T. Wasserman and Rachel Gordon
Note: This mini-Teaching Note was created to provide a brief overview of the teaching plan for this case. Please see the upcoming, fuller Teaching Note for an extensive overview of the underlying research, pedagogical approaches, and other teaching issues. View Details
- September 1999 (Revised March 2001)
- Case
Charles Schwab Corporation (A)
By: F. Warren McFarlan and Nicole Tempest
A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash... View Details
Keywords: Restructuring; Internet and the Web; Price; Decision Choices and Conditions; Business Strategy; Competitive Strategy; Financial Services Industry
McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (A)." Harvard Business School Case 300-024, September 1999. (Revised March 2001.)
- May 2010
- Supplement
Tim Westergren of Pandora Radio
By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry
Shih, Willy C., and Halle Alicia Tecco. "Tim Westergren of Pandora Radio." Harvard Business School Video Supplement 610-714, May 2010.
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
replicate the effects across a bunch of different domains ranging from Web service to vacations to cameras. Q: What is your practical advice to managers to avoid overchoice? A: There are a couple of different ways to deal with overchoice.... View Details
- 29 May 2006
- Research & Ideas
Why CEOs Are Not Plug-and-Play
competitive, and yet Fresco's attention was diverted by investments in technology and Web presence, as well as by acquisitions meant to diversify the company's portfolio. After the carmaker slid into a... View Details
- September 2010
- Teaching Note
A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)
Teaching Note for 309060. View Details
- 10 Aug 2010
- First Look
First Look: August 10
recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using an original dataset on web site safety, I... View Details
Keywords: Martha Lagace
- July 2011
- Teaching Note
Weber Shandwick: The Client Relationship Leader Program (TN)
By: Robert G. Eccles and Penelope Rossano
Teaching Note for 408077. View Details
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
case in Guatemala, where United Fruit helped the CIA to overthrow the government in 1954. In the last decade, U.S. technology firms, such as Cisco, have supplied the Communist government in China with the routers that have permitted its... View Details
Keywords: by Geoffrey Jones & Walter Friedman
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
other content producers. They should consider which intermediaries they let into the channel and under which terms, or better yet, aim to be that intermediary themselves so as to maintain control over pricing and other marketing strategies. Initiatives like the View Details