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  • 30 Oct 2018
  • News

Paths of Victory

teams applied to the New Ventures Competition (NVC), competing in one of three tracks—Alumni, Social Enterprise, and Student Business. While student teams prepared on campus, alumni teams battled it out in 11 regional competitions around... View Details
Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government
  • 08 Mar 2019
  • Blog Post

“There’s no quick shortcut to success:” Zorpads takes off

a social media presence. Those weren't the only connections they used in building the business. The pair tapped into their networks to try and land a spot on the hit television show, Shark Tank. They got the... View Details
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication;... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2018
  • First Look

March 13, 2018

across four studies and 1,325 individuals (Study 1A-B and 2A-B), and a large social media dataset spanning 4.9 billion individuals (Study 3), we examine whether digital emotion expression (emojis) predicts... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

long, as are lead times for drug production and encapsulation. Last, media coverage and press releases made by governments and other stakeholders increase the stakes, as negative media coverage may damage... View Details
Keywords: Martha Lagace
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

for PR firms and their holding-company media conglomerate parents to do so. The public relations industry in the broadest sense has undergone a tremendous amount of consolidation through acquisitions over the past 20 years. It is also... View Details
Keywords: Martha Lagace
  • 01 Sep 2012
  • News

On a Sound Track

look up to. Someone who’s inspired by the surf or skate team we sponsor will likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

Protection Regulation, a comprehensive set of consumer data protection laws that would require technology companies to make significant changes to their operating model. Meanwhile, social media giant... View Details
Keywords: Dina Gerdeman
  • 04 Mar 2014
  • First Look

First Look: March 4

desires of sports fans, alumni, and athletes themselves are at the crossroads of these realignment decisions. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46476   Cases & Course Materials Harvard Business School Case 514-096 Building a... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

http://www.people.hbs.edu/rchua/JIBS_Intercultural_trust.pdf Evolve (Again) Author:Rosabeth M. Kanter Publication:Harvard Business Review 89, nos. 7-8 (July-August 2011) Abstract Frenzy over social networks and interactive View Details
Keywords: Sean Silverthorne
  • 01 Jun 2022
  • News

What We’re Reading

parts that I like most is when Elizabeth Bennet rejects the wealthy Mr. Darcy’s proclamation of love and marriage because he treated her as an inferior. For the 19th century, Jane Austen takes a truly radical approach to economic and View Details
Keywords: Publishing Industries (except Internet); Information
  • Career Coach

Doug Lester

Doug’s approach to career and executive coaching is informed by over ten years in marketing, digital, and general management roles at Johnson & Johnson and other Fortune 500 companies. He offers perspective as a former executive recruiter and often counsels alumni on... View Details
Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media
  • 01 Dec 2022
  • News

Program Catalyzes New Streams of Research

and can help uncover the racial bias in algorithms used by social media platforms, which may have coded rules that alter which faces are seen by users. A. Chyei Vinluan, Postdoctoral Fellow of Business... View Details
Keywords: Jennifer Gillespie
  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

of Leading Innovation, was written by Hill, the Wallace Brett Donham Professor of Business Administration, with Greg Brandeau, former CTO of The Walt Disney Studios and current COO/president of Media Maker; Emily Truelove, a PhD candidate... View Details
Keywords: by Kim Girard
  • 01 Jun 2018
  • News

The Long Run

only give you one year.’ That was 10 years ago,” recalls Lee Shaw. The controversial media campaign—which included TV, print, billboard, and radio ads—saturated Montana from 2005 onward, with the effort spreading to six other states.... View Details
Keywords: Julia Hanna; photographed by Melissa Golden
  • 25 Mar 2014
  • First Look

First Look: March 25

social media sensation. Purchase this case: http://hbr.org/product/Dumb-Ways-To-Die--Adverti/an/514079-PDF-ENG Harvard Business School Case 214-033 Canyon-Agassi Investing in Charter Schools After an unusual... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2017
  • News

Can Neuroscience Find You the Perfect Job?

algorithmic perspective, really trying to put more women in those role-- women and people of non-Caucasian background in those roles. Morrell: So it didn't necessarily start out with that social mission or outcome-- Polli: No. Morrell:... View Details
  • 15 Nov 2011
  • First Look

First Look: November 15

Authors:Leslie K. John, George Loewenstein, and Drazen Prelec Publication:Psychological Science (forthcoming) Abstract Cases of clear scientific misconduct have received significant media attention recently, but less flagrant... View Details
Keywords: Sean Silverthorne
  • Profile

Minal Mehta

solid budget at Amazon to work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to... View Details
Keywords: Entrepreneurship; Services