Sales Management - Publications - Faculty & Research

26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

the total value of the company. We saw such erosion in the two examples presented earlier. We see it as well in the common practice of channel stuffing—when managers ship loads of products to distributors to meet immediate View Details

Keywords: by Michael C. Jensen

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Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

January 2024
Case

Sprouts Farmers Market

By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred

Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details

Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona

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11 Mar 2024
News

In Harmony

to help underwrite the sovereign bond offering that will save South Korea from financial ruin. It’s a novel of many elements, somehow managing to mingle Korean folktales with scenes of high-stakes financial negotiation. It’s the story of... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

19 Aug 2008
First Look

First Look: August 19, 2008

survey. We find that the end-of-month inventory significantly increased in four of the six retail segments studied and that, after controlling for sales and macroeconomic factors, the positive time trends for the end-of-month inventory... View Details

Keywords: Sean Silverthorne

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Baker Library / Bloomberg Center | About

was understood to be an endorsement of the need for professional management education. When Harvard Overseer Bishop William Lawrence approached him for a $1 million donation to help build the new campus, Baker refused. After consulting... View Details

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Tsedal Neeley | About

performance software systems, sales force and sales management development, and business flow analysis for telecommunication infrastructures. Tsedal is a recipient of the... View Details

20 Jul 2021
Research & Ideas

Bankruptcy Spells Death for Too Many Businesses

says. Managers push for liquidation One reason for the trend? Senior creditors typically hire external managers to guide a company through Chapter 11. But instead of reorganizing, the View Details

Keywords: by Rachel Layne

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

on-the-ground advocacy—to go get a free eye exam or a blood pressure check-up. Easy. Your basic principles of sales and promotion will carry the day. If your charge is minimizing smoking or drug use, well, your job becomes rather more... View Details

Keywords: by Martha Lagace

08 May 2012
First Look

First Look: May 8

Author:Malcolm S. Salter Abstract Researchers and business leaders have long decried short-termism: the excessive focus of executives of publicly traded companies-along with fund managers and other investors-on short-term results. The... View Details

Keywords: Carmen Nobel

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

cleaner, as an example of a product that manages to steer clear of passing-fad status. "I've heard a lot of people say that the first-generation Roomba turned out to be a gadget, a fad item, because after a while it was a hassle to... View Details

Keywords: by Carmen Nobel; Consumer Products

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

software engineers and UX designers. AI can be magical, but sales still win. Fred Wilson, venture capitalist and popular blogger, holds the view that “marketing is for companies who have sucky products.” Similarly, many AI founders... View Details

Keywords: by Rocio Wu

03 Apr 2007
First Look

First Look: April 3, 2007

Middle East: Measuring Sales Force Effectiveness Harvard Business School Case 106-063 Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant... View Details

Keywords: Martha Lagace

July 2019 (Revised March 2020)
Case

At-Bay Cyber Insurance

By: Marco Di Maggio and David Lane

At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay... View Details

Keywords: Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry

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CSV in Practice - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV in Practice Creating Shared Value in Practice Not all profit is equal—an idea that has been lost in the narrow, short-term focus of financial... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a... View Details

Keywords: by Susan Young

15 Mar 2017
Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

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Joiner - Entrepreneurship

Fellowship program Build entrepreneurship and tech skills: The Entrepreneurial Manager (TEM) Attend “Entering StartUpLand” presentation with Jeff Bussgang SUMMER Work at a startup and serve as a Rock Summer Fellow Apply for a Student... View Details

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

person’s performance be tracked, and what factors will be evaluated to determine success? Evaluation measures could include sales or revenue goals, the number of patents filed or products launched, or customer satisfaction levels. 3. Who... View Details

Keywords: by Dina Gerdeman

30 Oct 2012
First Look

First Look: October 30

firms. However, once a lawsuit-triggering event like an accounting restatement, missing management guidance, or a sharp stock price decline occurs, there is no difference in the litigation rates between a foreign and comparable U.S. firm.... View Details