Publications

2023
Article

Balancing Risk and Reward: An Automated Phased Release Strategy

By: Yufan Li, Jialiang Mao and Iavor Bojinov

Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details

Keywords: Product Launch; Mathematical Methods; Product Development

Read Now

06 Apr 2016
What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

government requests to extract data from iPhones.” Apple’s product security team has also undergone changes. Again, according to the same report, the team was broken up last year and the privacy group began reporting to a View Details

Keywords: by James Heskett; Computer

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

seedy Sportatorium during a winter morning in 1992. Kelleher's "athletic" look, topped off with a sweatband pushing back his hair, was deliberately undercut by a cigarette dangling defiantly from his lips. Surrounded by an... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

2022
Book

The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI

By: Paul Leonardi and Tsedal Neeley

The pressure to "be digital" has never been greater, but you can meet the challenge. The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive... View Details

Keywords: Digital; Artificial Intelligence; Big Data; Digital Transformation; Technological Innovation; Transformation; Learning; Competency and Skills

October 2016 (Revised February 2020)
Case

Dwayne 'The Rock' Johnson

By: Anita Elberse

In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

BlackBerry had gone from being a corporate world must-have to a global has-been. Chen tells Ranjay Gulati that the key to turning Blackberry around was being prepared to make hard calls, even in midst of uncertainty. He says that, in... View Details

Keywords: by Danielle Kost

20 Sep 2016
First Look

September 20, 2016

marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved multiple times over its history as View Details

Keywords: Sean Silverthorne

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States

14 Jan 2020
Research & Ideas

The Business Case for Becoming a Jack-of-All-Trades

handheld controller. Scientific researchers soon realized the potential for the knowledge embedded in the technology in a whole range of applications, and quickly wrote their own software code to use it. “It took the cost of doing... View Details

Keywords: by Michael Blanding

Revolutionizing Innovation: Users, Communities, and Open Innovation

The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process that emphasizes users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation... View Details

April 2015
Case

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch and Margaret L. Rodriguez

In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details

Keywords: Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States

15 Sep 2022
Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

strength impacted the likelihood of finding a job at a connection's employer. They then examined a larger experiment from 2019 on 16 million members, creating 2 billion new connections and observing 70... View Details

Keywords: by Michael Blanding

December 2018
Case

Corporate Transformation at Merck KGaA, Darmstadt, Germany

By: Joseph B. Fuller, Amy C. Edmondson, Daniela Beyersdorfer and Tonia Labruyere

When Stefan Oschmann became CEO and chairman of the executive board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology player. The... View Details

Keywords: Corporate Governance With Family Ownership; Transformation; Change Management; Restructuring; Corporate Governance; Family Ownership

27 Sep 2011
First Look

First Look: September 27

for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer, Hal Gregersen, and Clay Christensen anyone can become more innovative. How? Master the discovery skills that... View Details

Keywords: Sean Silverthorne

14 Sep 2015
Research & Ideas

Rewriting the Rules of Service Competition

coordinating with others, working in teams, or being denied “star” status. These leaders know that the best uses of technology and other support systems create frontline service heroes and heroines. They use it to elevate important... View Details

Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail

September 6, 2022
Article

Creating a Platform for Costless Personalization in Clothing

By: Shane Greenstein

This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design... View Details

Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry