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  • All HBS Web  (4,214)
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  • February 1997 (Revised January 2002)
  • Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
  • 02 Sep 2002
  • Research & Ideas

The Role of Government When All Else Fails

In When All Else Fails: Government as the Ultimate Risk Manager, David A. Moss explores government's role as insurer of last resort in everything from crafting consumer protection law to bailing out airlines after September 11th. He discusses the historical evolution... View Details
Keywords: by Laura Linard
  • 2021
  • Article

Fair Influence Maximization: A Welfare Optimization Approach

By: Aida Rahmattalabi, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice and Milind Tambe
Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization techniques have been proposed... View Details
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Rahmattalabi, Aida, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice, and Milind Tambe. "Fair Influence Maximization: A Welfare Optimization Approach." Proceedings of the AAAI Conference on Artificial Intelligence 35th (2021).
  • Profile

Yaoxin Ding

manager for a self-driving car Fiat was developing in collaboration with Waymo, Alphabet’s auto subsidiary. “But I felt that as the industry matures,” Yaoxin says, “the next steps involve bigger business challenges: building View Details
  • 16 Dec 2020
  • Blog Post

Faculty Books Published in 2020

In 2020, our faculty published 14 books that dive into their research and pull from their professional experiences on topics including the future of capitalism, managing time, how AI is transforming work, the power of experiments, a... View Details
Keywords: All Industries
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

lead their facilities to prioritize different external pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with particularly influential corporate departments are more... View Details
Keywords: Martha Lagace
  • January 2022 (Revised February 2022)
  • Case

Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?

By: Jonas Heese, Charles C.Y. Wang and James Weber
In early 2019, Anthony Campagna, the global director of fundamental research at ISS EVA, a unit of the proxy advisory firm Institutional Shareholder Services (ISS), was preparing to release ISS's analyses of public company performance and CEO compensation ahead of Say... View Details
Keywords: Jobs and Positions; Compensation and Benefits; Performance; Performance Productivity; Measurement and Metrics; Analytics and Data Science; Value; Business or Company Management; Performance Evaluation; Business and Shareholder Relations
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Heese, Jonas, Charles C.Y. Wang, and James Weber. "Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?" Harvard Business School Case 122-061, January 2022. (Revised February 2022.)
  • 21 Jun 2011
  • First Look

First Look: June 21

case:http://cb.hbsp.harvard.edu/cb/product/211080-PDF-ENG Drilling Safety at BP: The Deepwater Horizon Accident Stephen P. Kaufman and Laura WinigHarvard Business School Case 611-017 Following the 2010 Gulf of Mexico explosion and oil spill on the Deepwater Horizon,... View Details
Keywords: Sean Silverthorne
  • Web

Executive Education | Social Enterprise | Harvard Business School

The Program Experience HARVARD BUSINESS SCHOOL Taught by a team of faculty members from HBS and other graduate schools within Harvard University, our open enrollment and custom programs feature a wide range of management cases and... View Details
  • 09 Apr 2008
  • Research & Ideas

The Matchmaker of the Modern Economy

Boston has always been fueled by an Enlightenment belief in scientific progress and human perfectibility. It is home to America's first public school, Boston Latin School (1635), and college, Harvard College (1636). After the American... View Details
Keywords: by Spencer E. Ante
  • March 2024 (Revised August 2024)
  • Case

Darktrace: Scaling Cybersecurity and AI (A)

By: Jeffrey F. Rayport and Alexis Lefort
In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details
Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States
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Rayport, Jeffrey F., and Alexis Lefort. "Darktrace: Scaling Cybersecurity and AI (A)." Harvard Business School Case 824-092, March 2024. (Revised August 2024.)
  • Web

About - Global

been a leader in developing field-based research for management education around the world. 2022 Senior Researcher hired in Nairobi to provide research support for the Africa Research Center and growing faculty interest in the region.... View Details
  • January 2014
  • Case

Anglo American: Implementing a 'Social Way' for Global Mining

By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang

The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.

The case... View Details

Keywords: Global Mining; Localization; Socioeconomic Issues; Procurement; Corporate Social Responsibility and Impact; Supply Chain Management; Globalization; Reputation; Emerging Markets; Mining Industry; South Africa
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Marquis, Christopher, David Plumb, Tom Blathwayt, and Zoe Yang. "Anglo American: Implementing a 'Social Way' for Global Mining." Harvard Business School Case 414-063, January 2014.
  • August 2008 (Revised September 2009)
  • Case

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging... View Details
Keywords: For-Profit Firms; Developing Countries and Economies; Multinational Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Corporate Strategy; Health Industry; Africa
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Khanna, Tarun, Sonali R. Bloom, and David E. Bloom. "Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS." Harvard Business School Case 709-429, August 2008. (Revised September 2009.)
  • 02 Apr 2020
  • What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

public and private sectors learn from the events of the past few months? In the public realm, Sandeep Yadav concluded, “It is only by sharing resources globally that we can distribute the burden of fighting... View Details
Keywords: by James Heskett
  • Web

Skydeck - Alumni

Managing the Future of Work, Stephen Moret (MBA 2011) discusses the root causes of this trend—and what policymakers and the private sector can do to address it. How the Insurance Industry Can Weather the Storms Liberty Mutual CEO Tim... View Details
  • March 2021 (Revised August 2021)
  • Case

Nayana Mawilmada: Transforming Urban Development in Sri Lanka

By: Joshua D. Margolis and Mahima Rao-Kachroo
In February 2018, Nayana Mawilmada (Nayana), investment head for the Sri Lankan government’s ambitious $40 billion Megapolis project, must weigh an attractive job offer to move from the public sector to the private sector. A massive government project aimed at... View Details
Keywords: Change Management; Transformation; Decision Making; Public Sector; Experience and Expertise; Strategic Planning; Work-Life Balance; Transportation; Risk and Uncertainty; Power and Influence; Personal Development and Career; Real Estate Industry; Rail Industry; Transportation Industry; South Asia; Sri Lanka; Boston; Virginia; United States
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Margolis, Joshua D., and Mahima Rao-Kachroo. "Nayana Mawilmada: Transforming Urban Development in Sri Lanka." Harvard Business School Case 421-065, March 2021. (Revised August 2021.)
  • 02 Dec 2015
  • What Do You Think?

What Will It Take to Achieve Gender Equality in Leadership?

be changed? Will it require “outside” interventions, such as those provided by new corporate policies, behavior measurement, rewards, and—in spite of admonitions from legal counsel—the publication of gender-specific results (hiring,... View Details
Keywords: by James Heskett
  • 15 Oct 2001
  • Research & Ideas

Rethinking E-Leadership

conjuring up. 3. Emphasize coaching and mentoring over managing the details. Talent is the most important strategic resource for future success, suggests Hargrove. You can't win the talent wars without putting leadership development at... View Details
Keywords: by Melissa Raffoni
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

from ready for online voting. We can't even manage to cast and count votes accurately with the new electronic technologies. Q: In the United States it seems the public has a very low opinion of the federal... View Details
Keywords: by Sean Silverthorne
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