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  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

will be better information for better decisions. In some cases, better information comes from simply combining data that already exist in the firm but are spread across different parts of the company. Some metrics, such as customer satisfaction (like the Net View Details
Keywords: by Martha Lagace
  • 07 Sep 2020
  • Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

software. During the last week of August, about 25 percent of respondents to the US Census Bureau’s Small Business Pulse Survey said they were increasingly using online platforms to promote goods and services. However, businesses don’t... View Details
Keywords: by Danielle Kost; Food & Beverage; Service
  • 02 Mar 2017
  • What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

reluctance to open up the banking system and promote the yuan as a global reserve currency. These were the conclusions of nearly all respondents to this month’s column. Nevertheless, there was an undertone to the comments suggesting that... View Details
Keywords: by James Heskett
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

Speed Trap, was poised for publication as I came up for promotion that year at Harvard Business School. However, in a reversal of the familiar prescription for scholars, my mentors told me, “If you publish, you might perish.” They were... View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 08 Dec 2015
  • Research & Ideas

You Won't Make It If You Fake It

colleagues with confidence in their leadership and ability to succeed. In contrast, leaders who are faking it only fool themselves, as others see through them and are pained by their acting. Sometimes this approach impresses their bosses, which may be good for a View Details
Keywords: by Bill George
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy more? Teixeira's research offers... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 14 Jan 2013
  • Research & Ideas

Few Women on Boards: Is There a Fix?

would have to explain why not (á la Finland) providing governmental incentives to promote women in the workplace, such as paternity leave and tax cuts for childcare (as in Sweden) doing pretty much nothing about it (per the United States)... View Details
Keywords: by Carmen Nobel
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

could the report provide a clearer representation of the organization's strategy and its ability to create and sustain value over the long-term? And finally, how could web-based technologies be used to promote the organization's... View Details
Keywords: Sean Silverthorne
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your... View Details
Keywords: by Staff
  • 22 Sep 2008
  • Research & Ideas

The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies

Although many companies aspire to promote easy interaction and coordination across departments, office locations, and pay scales, the "boundaryless" organization—like the paperless office—hasn't materialized. The corporate silo is alive... View Details
Keywords: by Sarah Jane Gilbert
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

long-tail view," she remarks. "It also promotes a more democratic view of the world. It's comforting to think that everyone has a shot at success by posting a video on a site like YouTube." On the other hand, the superstar,... View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

understanding of their distant colleagues, while reflected knowledge promoted feelings of being understood. We discuss implications of reflected knowledge to theories of trust and interpersonal dynamics in globally distributed... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

BertiniHarvard Business School Case 511-108 Barceló Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion.... View Details
Keywords: Sean Silverthorne
  • 22 Apr 2013
  • Research & Ideas

Earth Day: Recent Research on Sustainability

Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor StandardsResponding to regulatory and public pressure, many companies asked their suppliers to adhere to codes of conduct governing... View Details
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

coffee shop in Los Angeles in 2014 called Dumb Starbucks. Write Deighton and Kornfeld: "The stunt's function as promotion for the show was eventually deduced by journalists and the public. The delayed reveal was an element of play." A... View Details
Keywords: by Dina Gerdeman; Advertising
  • 10 Sep 2013
  • First Look

First Look: September 10

ethically by cheating less. We further found that priming time reduces cheating by making people reflect on who they are. Implications for the use of time versus money primes in discouraging or promoting dishonesty are discussed.  ... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

customers to target, which new customers to acquire, and how to balance resources between promotions and advertising, allocate promotional dollars, and determine the effectiveness of word-of-mouth... View Details
Keywords: by Sean Silverthorne
  • 02 Oct 2012
  • First Look

First Look: October 2

years. It analyzes the effects of patent laws and innovation prizes that were designed to promote technical progress. It explores the challenge associated with the changing organizational structure of innovation and the shift from... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
  • 01 Dec 2011
  • What Do You Think?

Thinking Slow: An Argument for Bureaucracy?

rigidity, unthinking application of age-old rules (vs.) careful reflective thought on matters that need intelligent application of criteria." Just how to promote slow thinking where it is appropriate stimulated an interesting and... View Details
Keywords: by James Heskett
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