Product Launch - Publications - Faculty & Research

Profile

Evelyne White

Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online... View Details

Keywords: Technology; Services

01 Jun 2022
News

Eyes in the Skies

stockpile destined to supply steel plants in China. “Space is hard. Launches are delayed and, in the worst case, things blow up.” “Space is hard. Launches are delayed and, in the worst case, things blow up.”... View Details

Keywords: Alexander Gelfand

03 Nov 2008
HBS Case

Economics of the Ethanol Business

production levels and the potential sale of the ethanol plant in an increasingly competitive, complex environment. "For the first time in history, the food and energy markets are converging," says Reinhardt. "It's hard to... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy

01 Jun 2009
News

The Maestro and the Market

team hope to evoke irony, humor, and even childhood memories with their creations. “We have turned eating into an experience that supersedes eating,” he has said. “If the product is merely food, Adrià should move the restaurant to... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

Information or Wing It? A Model of Dynamic Pricing with Seller Learning By: Huang, Guofang, Hong Luo, and Jing Xia Abstract—Pricing idiosyncratic products is often challenging because the seller, ex ante, lacks information about the... View Details

Keywords: Dina Gerdeman

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get.... View Details

28 May 2019
News

Tech for the People

instead of waiting until disaster strikes? “San José’s CIO Shireen Santosham (MBA 2008) and Mayor Sam Liccardo immediately supported the idea,” says Tsai, which led to the October 2018 launch of Host Corps. This public/private initiative... View Details

Keywords: Deborah Blagg

17 Jul 2017
Blog Post

Podcast: Should You Consider the MS/MBA: Engineering Sciences Program?

Last month, HBS and SEAS announced the launch of a new MS/MBA joint degree. As a prospective student, you might be wondering what the benefit is of pursuing both degrees. The founding professors of the MS/MBA: Engineering Sciences Program... View Details

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

Lal says. “It takes only one bad apple to destroy that trust.” Lesson 6: Keep products simple It’s best to launch mobile money services with a single or limited amount of View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

01 Sep 2007
News

Riding It Out

An ailing horse and an overweight Labrador retriever provided the inspiration for Becky Minard and Paal Gisholt (both MBA ’93) to launch SmartPak, a business that provides nutritional supplements, dog food, and supplies to customers... View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

January 2022 (Revised August 2022)
Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details

Citation

Educators

Purchase

March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details

Citation

Educators

Purchase

01 Sep 2024
News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market... View Details

Keywords: Jennifer Meyers

11 Jan 2019
News

Case Study: Beating Bias

in his quest to help readers—particularly millennials and Gen-Zers—better understand how the news is spun. The launch product is a free daily newsletter that aggregates headlines from both the left and... View Details

Keywords: Jen McFarland Flint

Web

Winning with Digital Platforms Online Course | HBS Online

challenges associated with developing, overseeing, or interacting with a platform business Explore strategies for transitioning a product or service into a platform Build offensive and defensive plans to effectively develop or compete... View Details

01 Jan 2007
News

A. Malachi Mixon, III, MBA 1968

and War, by Nathaniel Philbrick In 1979, Mal Mixon parlayed $10,000 of his own money to engineer the purchase of an Ohio-based wheelchair maker that nobody else wanted. Today Invacare is the world's leading manufacturer and distributor of medical View Details

01 Jun 2003
News

400 and Counting: Surge in HBS Cases with Women Protagonists

in new HBS cases and videos over the last five years. The targeted effort to boost the number of female executives featured in cases and discussed in classrooms at HBS and beyond was launched by the School in 1997. Leadership support for... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

11 Apr 2020
News

Reading Together, Apart

When Max Tuchman (MBA 2012) and her cofounder launched the storybook app Caribu in 2017, they knew their product would be a hit with parents who want to be able to read with their children each night, even... View Details

Keywords: Educational Support Services; Educational Services

Profile

Nikki Skovran

In her varied career to date, Nikki Skovran has applied her talents to processes and product lines at Proctor & Gamble — and to the pursuit of violent gang members in the United States’ toughest inner cities. To account for the... View Details

Keywords: Nonprofit / Government; Consulting; Entrepreneurship

01 Jun 2011
News

Perception versus Reality

rubbed off on the School, which set a speed record in approving the trio’s proposal for a pilot program to sprinkle $50,000 in seed money on student start-ups. The Minimum Viable Product Fund, dubbed MVP, attracted 88 teams vying for... View Details

Keywords: Roger Thompson; contests; awards; meta

Publications