Filter Results:
(7,436)
Show Results For
- All HBS Web
(7,436)
- People (11)
- News (1,200)
- Research (3,728)
- Events (52)
- Multimedia (234)
- Faculty Publications (2,706)
Show Results For
- All HBS Web
(7,436)
- People (11)
- News (1,200)
- Research (3,728)
- Events (52)
- Multimedia (234)
- Faculty Publications (2,706)
- December 2009
- Article
Who Owns Metrics?: Building a Bill of Rights for Online Advertisers
By: Benjamin Edelman
I offer five rights to protect advertisers from increasingly powerful ad networks-avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what... View Details
Keywords: Online Advertising; Crime and Corruption; Price; Measurement and Metrics; Technology Networks; Value; Advertising Industry
Edelman, Benjamin. "Who Owns Metrics?: Building a Bill of Rights for Online Advertisers." Journal of Advertising Research 49, no. 4 (December 2009). (Adapted from Towards a Bill of Rights for Online Advertisers.)
- July 2007
- Case
Kroger Union Negotiations 2005
By: Dennis A. Yao and Mary L. Shelman
A stylized version of the negotiations between Kroger Company and its local unions during 2005. Management faces a sequence of individual negotiations with local unions in addition to meeting the new competitive challenges presented by Wal-Mart's expansion in the... View Details
- January 1995
- Case
Understanding User Needs
By: Marco Iansiti and Ellen Stein
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
- October 1993 (Revised July 1995)
- Case
Microlite S.A.: The Pan-Orient Decision
As Brazil begins lowering its tariffs on imports, Microlite S.A., the country's largest producer of dry-cell batteries, is faced with becoming internationally competitive. It is consolidating production of zinc-carbon batteries in its northeast plant, presenting the... View Details
Gray, Ann E. "Microlite S.A.: The Pan-Orient Decision." Harvard Business School Case 694-055, October 1993. (Revised July 1995.)
- January 1999
- Background Note
Note on the Drugstore Industry
By: David E. Bell and Ann Leamon
In response to the twin pressures of cross-channel competition and the prevalence of third-party drug plans, drugstores have changed both how they go to market and what they offer once they get there. This note reviews the history of drugstores, presents the current... View Details
- November 1994 (Revised August 1997)
- Case
TV Guide (A)
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
- January 2015 (Revised November 2016)
- Case
Stella McCartney
By: Anat Keinan and Sandrine Crener
Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details
Keywords: Luxury; Luxury Brand; Luxury Fashion; Fashion; Sustainability; Social Corporate Responsibility; Marketing Partnerships; Entrepreneurship; Cause Marketing; Ethical Marketing; Charity Goods; Sustainable Fashion; Ethical Fashion; Designer Brand; Stella McCartney; Brand Positioning; Growth Strategy; Brand Extension; Brand Communication; Kering Group; H＆M; Adidas; Product Positioning; Business Conglomerates; Competitive Advantage; Environmental Sustainability; Brands and Branding; Fashion Industry; Apparel and Accessories Industry
Keinan, Anat, and Sandrine Crener. "Stella McCartney." Harvard Business School Case 515-075, January 2015. (Revised November 2016.)
- 2012
- Book
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
By: Frances Frei and Anne Morriss
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details
Frei, Frances, and Anne Morriss. Uncommon Service: How to Win by Putting Customers at the Core of Your Business. Cambridge: Harvard Business Review Press, 2012.
John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details
- October 2014 (Revised December 2018)
- Case
Jean-Claude Biver (A): The Reemergence of the Swiss Watch Industry
By: Ryan Raffaelli
In the early 1980s, the Swiss watch industry was near collapse after failing to adapt to Japanese competition from battery-powered quartz technology. In 1982, Jean-Claude Biver purchased Blancpain, a watch company that had been out of business since 1961 but had once... View Details
Keywords: Re-emergence; Leading Change; Organizational Change and Adaptation; Transformation; Leadership; Personal Development and Career; Apparel and Accessories Industry; Switzerland
Raffaelli, Ryan. "Jean-Claude Biver (A): The Reemergence of the Swiss Watch Industry." Harvard Business School Case 415-031, October 2014. (Revised December 2018.)
- 28 May 2019
- Working Paper Summaries
Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys
Keywords: by Rafael Di Tella and Dani Rodrik
- Research Summary
The Role of Leadership in Strategy
Professor Montgomery's current research centers on the human side of strategy, and in particular the unique and abiding role leaders play in the formulation and implementation of strategy. Her article "Putting Leadership Back into Strategy,"... View Details
- 5 Sep 2008
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care," Journal of the American... View Details
Porter, Michael E. "Value-Based Health Care Delivery." Hoag Memorial Hospital Presbyterian, Newport Beach, CA, United States, September 5, 2008.
- 18 Sep 2008
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care," Journal of the American... View Details
Porter, Michael E. "Value-Based Health Care Delivery." Introduction to Social Medicine, Harvard Medical School, Boston, MA, September 18, 2008.
- January 2009 (Revised March 2011)
- Case
Yoshiko Shinohara and Tempstaff
By: Anthony Mayo, Masako Egawa and Mayuka Yamazaki
The case presents a biographical portrait of Yoshiko Shinohara who founded Tempstaff in 1973, one of the largest temporary staffing agencies in Japan. In addition to chronicling Shinohara's entrepreneurial activities, the case provides contextual background about the... View Details
Mayo, Anthony, Masako Egawa, and Mayuka Yamazaki. "Yoshiko Shinohara and Tempstaff." Harvard Business School Case 409-049, January 2009. (Revised March 2011.)
- August 2003 (Revised August 2006)
- Case
New Sector Alliance (A): An Entry into Health Care?
By: Regina E. Herzlinger, Stacy Smollin Schwartz and Jeffrey Cronin
Describes the structure of the U.S. health care system and presents a study of a nonprofit consulting firm that hopes to enter the health care system. Includes descriptions of hospitals, doctors, insurers, medical technology providers, medical devices, pharmaceuticals,... View Details
Keywords: Health; Health Care and Treatment; Health Disorders; Nonprofit Organizations; Health Industry; United States
Herzlinger, Regina E., Stacy Smollin Schwartz, and Jeffrey Cronin. "New Sector Alliance (A): An Entry into Health Care?" Harvard Business School Case 304-004, August 2003. (Revised August 2006.)
- April 2003 (Revised July 2003)
- Case
Nokia and MIT's Project Oxygen
By: Rebecca Henderson and Nancy Confrey
Pending developments in wireless networking and in embedded computing present a long-range strategic challenge to Nokia, Inc. This case outlines the ways technology is likely to develop in the next 20 years, briefly describes Nokia's history and strategic positioning,... View Details
Henderson, Rebecca, and Nancy Confrey. "Nokia and MIT's Project Oxygen." Harvard Business School Case 703-450, July 2003. (Revised from original April 2003 version.)
- February 2003 (Revised March 2011)
- Background Note
Between a Rock and a Hard Place: Valuation and Distribution in Private Equity
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Introduces the issues attendant to valuing privately held portfolios and distributing thinly traded stock. Although they have existed since the beginning of the formal venture capital industry, they have received increasing amounts of attention as the money invested in... View Details
Keywords: Venture Capital; Private Equity; Stocks; Investment Portfolio; Valuation; Financial Services Industry
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Between a Rock and a Hard Place: Valuation and Distribution in Private Equity." Harvard Business School Background Note 803-161, February 2003. (Revised March 2011.)
- March 1997 (Revised November 1997)
- Case
Incidents in Foreign Direct Investment
By: Louis T. Wells Jr. and Courtenay Sprague
Presents seven examples (i.e., incidents) of conflict concerning foreign direct investment. The incidents lay the framework for discussion of issues such as the jurisdiction of the WTO and the U.S. position, the Helms-Burton Act of 1996 and its political implications,... View Details
Wells, Louis T., Jr., and Courtenay Sprague. "Incidents in Foreign Direct Investment." Harvard Business School Case 797-111, March 1997. (Revised November 1997.)
- November 1994
- Background Note
Social Enterprise: Private Initiatives for the Common Good
Presents a model for understanding how private social-purpose ventures (nonprofit and for-profit) differ from traditional business firms in both their objectives and methods of operation. Identifies six dimensions that are useful for understanding the differences. Also... View Details
Keywords: Social Entrepreneurship
Dees, J. Gregory. "Social Enterprise: Private Initiatives for the Common Good." Harvard Business School Background Note 395-116, November 1994.