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Publications

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  • All HBS Web  (1,983)
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    • News  (441)
    • Research  (1,231)
    • Events  (20)
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Show Results For

  • All HBS Web  (1,983)
    • People  (3)
    • News  (441)
    • Research  (1,231)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (641)
← Page 67 of 1,983 Results →
  • 01 Sep 2014
  • News

HBS Faculty Explore Ideas Around the World

conceived the ambitious online oral history archive together with Chilean shipping entrepreneur Sven von Appen (AMP 76, 1977). The project is building an evidence base for emerging markets by documenting the... View Details
Keywords: faculty research
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

people use various online social platforms, makes some predictions. In the first decade of its existence, Facebook, aided by the broad adoption of mobile devices and fast internet connections, emerged as a virtual Cheers bar where people... View Details
Keywords: by Mikolaj Piskorski
  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details
Keywords: by Carmen Nobel; Retail; Fashion
  • 28 Jan 2002
  • Research & Ideas

Read All About It! Newspapers Lose Web War

received much higher market penetration. In our large sample study, sites that separate their online organizations from the newspaper were more than twice as innovative than sites that remained integrated... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing
  • 01 Jun 2014
  • News

Spring Training for Startups

The Winners Most Innovative, Greatest Impact (via online voting) York Street Partners Transforming financial markets to support Sri Lanka's development Best Investment (via HBS Alumni Angels) Busbud Busbud... View Details
  • 01 Feb 2001
  • News

Classic Lines

attracting some fifteen million viewers weekly. Enter Dekkers Davidson (MBA '82), CEO of Antiques America, an online company (antiquesamerica.com) that brings together buyers and sellers in this $25 billion View Details
Keywords: antiques; Information
  • 01 Sep 2017
  • News

Case Study: Confidence Builder

enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear.... View Details
Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services
  • Profile

Blake Landro

Making a dramatic shift in both industry and location, Blake decided to make a difference at Google, in Mountain View, CA, where he worked on Google Checkout, an online payment platform for small- to medium-sized businesses. “It had just... View Details
  • 19 Oct 2017
  • Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

how much good the donation will achieve. “That gives you some moral wiggle room to pursue the more selfish action,” says Exley, an assistant professor in the Negotiation, Organizations & Markets Unit at HBS. Her research attempts to... View Details
Keywords: by Michael Blanding
  • 06 Dec 2021
  • News

HBS Curricula Explore the Complexities of Innovation

Leading with People Analytics Managing Customers for Growth: Strategy and Analytics EXECUTIVE EDUCATION Competing in the Age of AI—Virtual Competing in the Age of Digital Platforms Driving Digital Strategy Leveraging Fintech Innovation to Grow and Compete View Details
Keywords: Jennifer Gillespie
  • 09 Dec 2015
  • Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

predict demand with prescriptive analytics to make tactical decisions?” she said to a packed audience of executives, data scientists, and scholars. “I believe the answer lies in data.” Ferreira presented field work she and colleagues conducted with the Boston-based... View Details
Keywords: by Carmen Nobel; Retail; Apparel & Accessories
  • 13 Jan 2014
  • Research & Ideas

How Government Can Restore the Faith of Citizens

be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing... View Details
Keywords: by Michael Blanding
  • 12 Oct 1999
  • Research & Ideas

Where Main Street Meets Wall Street

years later, both camps benefit enormously from their close ties: the mutual fund is America's investment vehicle of choice, with one in three U.S. households owning a stake in the industry's $5.5 trillion in assets. "By making the capital View Details
Keywords: by Garry Emmons; Financial Services
  • Web

Session Types | Information Technology

programs or complement on-campus offerings. Play Video duration: 2:28 Introduction to the HBS Live Online Classroom - Kaltura Link Let’s Talk Classical Music HBS Marketing and Communications provided... View Details
  • 01 Mar 2019
  • News

Case Study: Off to a Fine Art

Launched in 2017, Clay is an artisanal ceramics startup for the sharing economy. Founder and CEO Rukmini Giridharadas (MBA 2014) has partnered with potters in the Bay Area to offer their wares online to the chefs, caterers, and florists... View Details
Keywords: Jen McFarland Flint
  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
Keywords: by Poping Lin; Consumer Products
  • 01 Apr 1998
  • News

Going For The Summit

company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain... View Details
Keywords: Caroline Chauncey
  • 24 Sep 2018
  • Blog Post

Working to Keep Pirates At-Bay: My Summer in Cyber Security

ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely... View Details
Keywords: Entrepreneurship
  • 01 Dec 2014
  • News

Taking Tailoring High Tech

Jamal Motlagh began research for his fashion business at HBS, with male classmates who were beginning to recognize the importance of being well dressed. They were part of a larger trend: According to the NPD Group, the menswear market in... View Details
Keywords: April White; fashion
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