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- All HBS Web
(1,968)
- People (3)
- News (387)
- Research (1,182)
- Events (18)
- Multimedia (6)
- Faculty Publications (460)
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
expanded into consumer research and election forecasting. In 2019, Gupta found that his team’s prediction for an election result was distinctly different from all other pollsters. As Gupta reviewed his... View Details
- 01 Mar 2016
- News
Faculty Q&A: Price Check
application in an industry with the most room for improvement. Online retail, particularly online fashion, definitely fit the bill. Why is fashion a good place to focus? The industry faces several challenges... View Details
- 07 May 2015
- Blog Post
Career Change: From the Military to Consulting
different industries and job functions from my classmates, by asking about their experiences. The case method and the structure of the MBA program, which has a diverse core curriculum, allows you to examine many different industries in class as well. Baker Library... View Details
- Web
Takedown Policy | Baker Library
Takedown Policy Digitized, born-digital, and/or ingested content (hereafter Digital Collections) is made accessible online for purposes of education and research. Because special collections consist of materials generated or collected by... View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
media of collaboration range from consumer review sites like Epinions and Trip Advisor, to collaborative networking sites like Bebo, Facebook, Orkut and Meetup, to trading sites like Craigslist and eBay, and... View Details
Keywords: Martha Lagace
- Web
Trade Cards - The Art of American Advertising
Competitiveness Recruit Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
catalog and online channels. We show that the emergence and strength of cannibalizing and complementary effects vary over time, across type of channel, and by type of customer and provides insight into when and where managers can expect... View Details
Keywords: Martha Lagace
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
- 17 Sep 2021
- News
Clearing the Path to Citizenship
the world,” he says. In early 2017, Wang cofounded Boundless Immigration, a Seattle-based startup that streamlines the immigration paperwork. The company’s online applications translate the arcane language of government documents into... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details
Keywords: by Martha Lagace
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
The so-called chicken-and-egg problem is arguably the most discussed and most obvious business dilemma in the sharing economy. Platform providers–like Uber, Airbnb, or Etsy–rely on both consumers and producers to create and sustain a... View Details
- 01 Dec 2013
- News
Double Vision
web-only offerings like dating sites and streaming content—and divided them into four ad types. Then they matched the ads with the advertisers' web traffic and online purchases in the minutes and hours after they aired to measure their... View Details
Keywords: Arts, Entertainment
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major markdowns--and who wouldn't want... View Details
Keywords: by Carmen Nobel
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
change the face of the consumer marketplace. Effortlessly rattling off a string of statistics, he notes that while China and India now represent more than one-third of the world's population, that figure will climb to two-thirds for Asia... View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
changed. He realized the power of trusting people. And he did. That kind of trust of employees is priceless." Reprinted by permission of Harvard Business Review Press. Excerpted from Judgment Calls: Twelve Stories of Big Decisions... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent research on the... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2013
- News
Oscar Winners
To your health: Nazemi, Schlosser, and Kushner roll out their consumer-friendly online insurance company. For aspiring entrepreneurs searching for a sexy start-up idea, it may not seem a very glamorous notion. But ask Josh Kushner (MBA... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details
Keywords: by Manda Mahoney
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where... View Details
Keywords: Martha Lagace
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
they are not getting everyone they are paying for." The possibility of consumers tuning out during ads is even worse during the rest of the year—when commercials aren't as hyped as they are during the Super Bowl. But advertisers... View Details