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  • 01 Dec 2016
  • News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details
  • 10 Sep 2007
  • Research & Ideas

High Note: Managing the Medici String Quartet

you're taking to business value creation, then asking for your customers' opinions and desires is not the way to go. In another case, David Lewis, the chief designer of Bang & Olufsen, said in an interview, "I don't believe in View Details
Keywords: by Martha Lagace; Music
  • 01 Dec 2016
  • News

Vive la Madeleine!

the pantheon of classic French treats. In the 1980s, the company employed nearly 400 workers and enjoyed a 40 percent market share. Subjected to a series of buyouts, the product line shifted to a more mass-market approach that led to a... View Details
Keywords: Julia Hanna; illustrations by Natalya Balnova
  • 01 Dec 2001
  • News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details
Keywords: Susan Young;Deborah Blagg
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