Media - Publications - Faculty & Research

26 Feb 2013
First Look

First Look: Feb. 26

Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details

Keywords: Sean Silverthorne

02 Jan 2001
Research & Ideas

Gurus in the Garage

advice. Can you create a good exit strategy for this person? Create a win-win situation? Maybe the customer will hire him." Learning by Observing Sanjeev Malaney, CEO of Media Tel (now MediaLinq) says that he "learned through... View Details

Keywords: by Dorothy Leonard & Walter Swap

23 May 2000
Research & Ideas

The Emerging Art of Negotiation

E-mail? The empirical study of how communications media affects individuals' definitions of the negotiation, especially in an era of expanding communications possibilities, is also drawing the interest of researchers. Should you meet... View Details

Keywords: by Martha Lagace

29 Apr 2019
Research & Ideas

Is the Digital Age Making Us Petty?

with one another.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: glebchik] Related Reading: When Negotiating a Price, Never Bid with a Round Number Deconstructing... View Details

Keywords: by Kristen Senz

03 Jan 2018
Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

feels compelled to share every sordid moment of your life online, yet are also aware that most job recruiters check candidates’ social media channels during the hiring process? Then maybe you rely on apps like Snapchat and Instagram... View Details

Keywords: by Carmen Nobel

11 Jun 2013
First Look

First Look: June 11

themselves (e.g., inbound marketing), (3) outsourcing content creation (e.g., via crowdsourcing), or (4) outsourcing content distribution (e.g., viral marketing). Benefits and challenges of these four approaches are discussed and their costs are compared to that of... View Details

Keywords: Carmen Nobel

11 Feb 2002
Research & Ideas

Secrets of the Successful Businesswoman

had seized business opportunities despite formidable odds. They included the first African-American millionaire, Celeste Walker, a child of slaves who founded a hair care empire that targeted other African-American women; Coco Chanel, who revolutionized fashion; and... View Details

Keywords: by Martha Lagace

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

structures underpinning the process of globalization. Harvard Business School Case 517-083 CJ E&M: KCON Goes Global In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever... View Details

Keywords: Carmen Nobel

19 Jun 2012
First Look

First Look: June 19

available requests for tender, "crowd-sourcing," and volunteer experts to discover, expose, and encourage prosecution of corrupt dealings by the Russian government. These efforts made Navalny a cause célèbre in Western media and... View Details

Keywords: Sean Silverthorne

Research Summary

Overview

By: Andy Wu

How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details

Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment and View Details

Keywords: by Sarah Jane Gilbert; Sports

26 Sep 2024
HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

uncertainties, the potential damage, the fears, the media spotlight, and your own sense of responsibility. You want to introduce quality, reliable products that you’re proud of and that customers can use safely and effectively.” Consider... View Details

Keywords: by Tom Quinn; Auto; Technology

June 2005
Teaching Note

The Walt Disney Co.: The Entertainment King (TN)

By: David J. Collis

Teaching Note to (9-701-035). View Details

Keywords: History; Business or Company Management; Creativity; Boundaries; Business Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

Citation

Purchase

28 Oct 2008
First Look

First Look: October 28, 2008

Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus... View Details

Keywords: Martha Lagace

13 May 2019
Research & Ideas

The Unexpected Way Whistleblowers Reduce Government Fraud

some temporary changes and then using the information to do a deeper dive into the accusations. Then, only if there is enough merit, does the government make dramatic changes to its contracting volume,” Heese says. About the Author Kristen Senz is a writer and social... View Details

Keywords: by Kristen Senz; Service; Construction

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

agencies can improve—even offices of motor vehicle registration. The challenge is that public agencies serve two types of customers: clients and taxpayers. This is similar to media companies serving consumers and advertisers. The needs of... View Details

Keywords: by Sean Silverthorne

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the streaming View Details

Keywords: by Jim Aisner

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

terrific working relationship makes the story really unique.” Elberse hopes that the case study will help students understand what it takes for stars like Johnson to build a successful media business that cuts across film, television, and... View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's View Details

Keywords: by Julie Jette

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are... View Details

Keywords: by Danielle Kost; Retail

Publications