Publications

03 Dec 2021
Blog Post

Physicians Off the Beaten Path

everyone in the medical space. They also knew their content should be interesting, easy to consume and eye-opening to all the possibilities there are outside of medicine. They realized the best media would be a podcast lasting 30-45... View Details

22 Sep 2022
News

The Beauty Guide

herself, in ELC’s Reverse Mentorship Program, in which earlier-career employees mentor their leaders. Freyre’s own young, Latina mentor has taught her more about social media and trends among the next generation—how it is feeling about... View Details

Keywords: Maureen Harmon

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

UK’s National Health Service improved influenza vaccine adoption by employing medical professionals in its media efforts." Doctors, nurses, and medical professionals are also opinion leaders because patients trust their health care... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

Web

Ellen Desmarais | About

Ellen Desmarais Bio Ellen Desmarais is Co-President of Harvard Business Publishing (HBP), a not-for-profit independent 501(3) corporation that is an affiliate of Harvard Business School. HBP bridges academia, enterprise learning, and View Details

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

with that end state in mind. At the same time, the media side demands that we understand what players love today and which intellectual properties, stories, or settings need to be brought to life. Both classes shed light on what makes... View Details

22 Feb 2022
News

Breaking News

Illustration by Dana Smith Illustration by Dana Smith Throughout your work at HBS and HKS, you’ve studied the changing media landscape from several angles. What are some of the major challenges to sustainability that local newspapers... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

time for team members to reevaluate how to conduct themselves and interact amid the changing circumstances. Topics for discussion should include how often team members should connect virtually during the week, and with what digital tools. Teams must be deliberate about... View Details

Keywords: by Tsedal Neeley

Web

News & Commentary - Advancing Racial Equity

Fighting Racism and Encouraging Other Companies to Do Their Part Becca Carnahan 13 Oct 2020 | MBA Events Speaker and panel videos from events like our ongoing Managing Diversity series. Social Media Digest Standing Together: December... View Details

08 Dec 2020
Research & Ideas

Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

to use social media platforms to proactively seek out talent. This is especially true for technology-focused firms. This trend doesn’t seem to be slowing. Digital employment platforms have emerged that allow companies to pinpoint... View Details

Keywords: by Michael Blanding; Employment

April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

01 Sep 2023
News

The Exchange: Where Ethics Meet Economics

Max Bazerman and Mike Luca (Image by John Ritter) What makes people behave the way they do—and to what degree are design choices influencing that? Associate Professor Mike Luca studies the design of online platforms, while Professor Max Bazerman’s work focuses on... View Details

Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Information

March 2017 (Revised June 2019)
Case

CEO Activism (A)

By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley

This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details