Marketing Reference Programs - Publications - Faculty & Research

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

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New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First... View Details

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

refers to the amount of time and attention a person in a particular job must devote to interacting with others and nudging people where they should go, including collecting data, probing for new information, or attempting to influence the... View Details

Keywords: by Dina Gerdeman

30 Jun 2022
News

Scaling Hope

learning platform, Just Five, which was marketed to major corporations. The program provides five-minute, online lessons that offer the most essential information about addiction, including the crucial... View Details

01 Oct 1998
News

Dinh Thi Hoa: Up from the Ashes of War

"When, for instance, a professor asked how a manager in a case should deal with the issue of a defective product, I had absolutely no clue. The only way I got through the program was to prioritize and really try to shine in the subjects I... View Details

Keywords: Dun Gifford, Jr. (MBA 1992)

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

support every low- to moderate-income family, says Tufano. Beyond valuable programs like Social Security, tax breaks for savers, or auto-enrollment initiatives, there are more innovative and exciting projects: Prize-linked savings... View Details

Keywords: by Martha Lagace; Financial Services

21 Oct 2015
Research & Ideas

How to Predict if a New Business Idea is Any Good

entrepreneurship herself, even applying to the MIT Venture Mentoring Service (MIT VMS)—a program that connects budding entrepreneurs to successful businesspeople to develop their ideas. Whenever an entrepreneur applies to the program, a... View Details

Keywords: by Michael Blanding; Accommodations; Financial Services

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

either the extensions or the base. In the software industry, the open extensions model is sometimes referred to as "open edge." Q: Walk us through one of the market scenarios in your paper. A: In the first... View Details

Keywords: by Julia Hanna; Web Services

13 Dec 2006
Research & Ideas

Improving Public Health for the Poor

School of Public Health, Project Antares aims to create a system for devising commercial incentives that provide affordable public health initiatives, or "interventions" in healthcare parlance. Examples of commercial high-impact interventions might be View Details

Keywords: by Martha Lagace; Health

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

bucket and in a little over three years all your current customers might be gone,” says Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School. For that reason, many companies have a program to... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

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HBS - Financials | Supplemental Financial Information

functional areas, marketing costs, and residence expenses for Executive Education program participants. Total operating expenses for fiscal 2023 were $1 billion, an increase of $95 million, or 11 percent,... View Details

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Capturing & Disseminating Video/Photography During Course Activities | About

(e.g., via the media or use of social media) content, images, or conversations that take place during class sessions. This policy pertains to all program or course activities taking place in a classroom, whether in-person or virtual, or... View Details

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Sustainable Investing Course | HBS Online

returns to incorporating ESG as an asset owner or manager. Highlights Non-Traditional Investment Criteria like ESG Introduction: California State Teachers' Retirement System CalSTRS: Effects of Shareholder Engagement Show Hide Details Concepts Sustainable Investing in... View Details

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

of funding erode for nonprofits, an increasing number are turning to the private sector for funding. Businesses are also increasingly searching for opportunities to form partnerships and co-branding programs with high-profile nonprofits.... View Details

Keywords: by Manda Salls

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Entrepreneurship Course Online | HBS Online

Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details

14 Dec 2010
First Look

First Look: Dec. 14

increased during the 2007-2009 financial crisis. Diversification gave firms both financing and investment advantages. First, conglomerates became significantly more leveraged relative to comparable focused firms. Second, conglomerates' access to internal capital View Details

Keywords: Sean Silverthorne

01 Oct 2014
What Do You Think?

Is Too Much Focus a Problem?

he continued, businesses can be 'raced' by drivers whose peripheral vision has failed. "They could see the clear track ahead of them as they initially led their markets but failed to notice the competitor coming up on the inside... View Details

Keywords: by James Heskett

27 Sep 2021
Blog Post

Working to Change the Food System

important next step for us is finding strong product market fit – among all the different capabilities we can engineer within our microalgae, which ones are most important? And to whom is it important? If you’re reading this and have... View Details

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Rclone - Research Computing Services

rclone can use the web browser for authentication. This process is usually simple: open a terminal and run module load rclone to make rclone available, and then run rclone config to start the configuration wizard. The program will prompt... View Details

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

president of strategy and new business development for books and entertainment retailer Borders Group (Ann Arbor, Mich.). "There's not as much slack as there once was." "Slack" in the supply chain refers primarily to... View Details

Keywords: by David Stauffer

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