Marketing Communications - Publications - Faculty & Research

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Global Business Course | HBS Online

markets and business on a global scale and prepare for the political, social, and economic factors driving change. 4 weeks 6-8 hours per week 4 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion... View Details

20 May 2022
Blog Post

Nucleate Eco: Connecting Aspiring MBA Entrepreneurs with Cutting Edge Climate Research

was facilitating conversations between our fledging team and folks in industry – whether it was potential customers or investors. First, it was valuable to gather real customer feedback on our hypotheses, and also served as a source of serendipitous ideas for new View Details

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry

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22 Jul 2019
Book

How to Be a Digital Platform Leader

becomes, which lowers the likelihood of a winner-take-all outcome. Lastly, the truly successful firms in a platform world tend to have meaningful supply-side scale economies. Markets with large economies of scale generally have higher... View Details

Keywords: by Martha Lagace

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

meaning of their lives, and they remain hopeful about achieving them, even when faced with obstacles. Many contemporary brand biographies contain underdog narratives. Product packaging, corporate Web sites, blogs, and marketing View Details

Keywords: by Martha Lagace

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

marketing has become an important part of the overall strategy that beauty companies employ. As an avid beauty consumer with a desire to work in the industry, I sought a better understanding of where consumers obtain information, who... View Details

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Sustainable Business Strategy Course | HBS Online

solving some of the world’s most pressing problems. "The course has completely changed me today. I feel like a new person, with a new thought process, driven by purpose, committed to doing the right thing." Mayank Dubey Manager, Marketing... View Details

Teaching Interest

Social Entrepreneurship and Innovation

By: Brian L. Trelstad

Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation. Social... View Details

Keywords: Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage... View Details

21 Feb 2023
Research & Ideas

What's Missing from the Racial Equity Dialogue?

context. I believe that once we can articulate how racism harms everyone, we are closer to dismantling the system that harms us all. Broderick Turner is an assistant professor of marketing at Virginia Tech’s Pamplin College of Business... View Details

Keywords: by Danielle Kost

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Entrepreneurship Course Online | HBS Online

Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details

06 Jul 2016
What Do You Think?

How Do We Pay for the Costs of Globalization?

of backlash fostered by a long period of neglect of globalization’s effect on labor markets worldwide. Globalization takes many forms: common markets; free flows of workers including refugees and migrants; and multinational organizations... View Details

Keywords: by James L. Heskett; Manufacturing

06 Jun 2005
What Do You Think?

Is a “Level Playing Field” a Good Thing?

very notion of a level playing field is a myth. There never has been a level field and there never will be. . . . Let the market decide for itself and it will work out." Radhika Unni adds, "I don't think that there will ever be... View Details

Keywords: by James Heskett

Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

Corporate Eye: Photography and the Rationalization of American Commercial Culture , 1884–1929 . “Businesses, especially manufacturing and communications industries at the forefront of both labor activism and welfare capitalism, responded... View Details

07 Jul 2003
What Do You Think?

Can We Have Too Much Productivity Improvement?

whether or not too much money is a good or bad thing... it depends upon what you do with the money." An equally strong set of voices doubted whether an economy could have too much productivity. Chris Walker summed up many of these views by commenting, "...... View Details

Keywords: by James Heskett

March 2016
Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide consumers with more accessible and... View Details

Keywords: Leadership; Change Management; Social Entrepreneurship; Nutrition; Business and Community Relations

Citation

19 May 2021
Op-Ed

Why America Needs a Better Bridge Between School and Career

help young people from low-income communities launch promising careers. The applications provide an inside look at the interplay among short-term training providers, employers, colleges, and high schools. "Policymakers, employers, and... View Details

Keywords: by Joseph B. Fuller and Rachel Lipson

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

01 Dec 2009
News

One Man Crime Wave

novel, The Brass Cupcake, he wrote, “Today as a writer, I am a small businessman in a highly competitive field, fabricating a product for sale in a buyers’ market, and required to establish my own merchandising and marketing procedures.”... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information

22 Apr 2014
First Look

First Look: April 22

Publications August 2013 Modernizing Insurance Regulation Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market By: Anagol, Santosh, Shawn A. Cole, and Shayak... View Details

Keywords: Sean Silverthorne

Publications