Publications

September 2005
Article

Building Loyalty in Business Markets

By: Das Narayandas

Keywords: Customer Focus and Relationships; Markets

June 2024
Article

Rationalizing Outcomes: Interdependent Learning in Competitive Markets

By: Anoop R. Menon and Dennis Yao

In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the... View Details

Keywords: Mental Models; Strategic Interactions; Rationalization; Explanation-based View; Competition

2019
Working Paper

Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys

By: Rafael Di Tella and Dani Rodrik

We study preferences for government action in response to layoffs resulting from different types of labor-market shocks. We consider the following shocks: technological change, a demand shift, bad management, and three kinds of international outsourcing. Respondents... View Details

Keywords: Labor; Markets; System Shocks; Trade; Attitudes; Surveys

Read Now

October 1990 (Revised July 1991)
Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details

Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry

Educators

2014
Chapter

Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market

By: Santosh Anagol, Shawn A. Cole and Shayak Sarkar

1983
Working Paper

Aggregate Dividend Behavior and Its Implications for Tests of Stock Market Rationality

By: Terry A. Marsh and Robert C. Merton

2003
Working Paper

Market Discipline in the Thrift Industry and the Cost of Deposit Insurance

By: Benjamin C. Esty and C. Y. Baldwin

2014
Chapter

Firms and Global Capitalism

By: Geoffrey Jones

This chapter forms part of the two-volume Cambridge History of Capitalism, a definitive new reference work that traces the history of capitalism from its origins to the present day. The chapter focuses on the role of business enterprises as powerful actors in... View Details

Keywords: Political Economy; American History; Economic History; Business History; Labor History; Slavery; Numeracy And Quantification; Science And Technology Studies; History Of The Book; International Investment; International Business; International Marketing; Globalization; History

September 2008
Case

Harrington Collection: Sizing Up the Active-Wear Market

By: Richard S. Tedlow and Heather Beckham

In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details

Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry

Educators

2005
Other Unpublished Work

A Call for Participatory Decision Making: Discussion Paper on World Bank-Civil Society Engagement

By: S. Herz and Alnoor Ebrahim

Keywords: Decision Making; Civil Society or Community

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Research Summary

Challenging Conditions, Social Networks, and the Success of Academic Research in Marketing

with Elie Ofek and Stav Rosenzweig View Details

09 Oct 2009 - 10 Oct 2009
Lecture

Strengthening the Market Economy-the Crisis and Beyond." Panel Facilitator, "HBS-International Chamber of Commerce Conference on the Future of the Market System

By: Lynn S. Paine

Keywords: Economic Systems; Markets; Crisis Management

December 2008
Article

To Innovate or Imitate? Entry Strategy and the Role of Market Research

By: Elie Ofek and Ozge Turut

Keywords: Innovation and Invention; Strategy; Markets; Research

07 Jul 2020
News

SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

June 2005
Article

Strategies That Fit Emerging Markets

By: Tarun Khanna, Krishna G. Palepu and Jayant Sinha

Keywords: Strategy; Emerging Markets

July 2010
Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details

Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value

July 1982 (Revised June 1985)
Supplement

U.S. Retail Coffee Market (C)

Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two. View Details