Show Results For
- All HBS Web
(4,442)
- Faculty Publications (1,373)
Show Results For
- All HBS Web
(4,442)
- Faculty Publications (1,373)
- December 1976 (Revised June 1991)
- Case
Hanrahan Motor Co.
- spring 1976
- Article
The National Association of Manufacturers and Public Relations during the New Deal
- November 1975 (Revised October 1976)
- Case
Cross River Products
- July 1975
- Case
Paper Distributors, Inc. (B)
- June 1975 (Revised July 1975)
- Background Note
Experience and Cost: Some Implications for Manufacturing Policy
- December 1973 (Revised June 1994)
- Case
Levitz Furniture Corp.
- November 1973
- Article
Men and Machines in Indonesia's Light Manufacturing Industry
- May 1973
- Case
Lyon Plate Glass
- September 1972 (Revised April 1984)
- Case
Crown Cork & Seal and the Metal Container Industry
- June 1972
- Case
Design and Manufacturing Co.
- April 1971 (Revised April 1983)
- Case
General Electric Co.--1970
- March 1969 (Revised January 2000)
- Case
Industrial Products, Inc.
- November 1967 (Revised September 1982)
- Case
Dennison Manufacturing Co. (C)
- July 1967
- Comment
Comments on the 'Longer Run Pressures of U.S. Manufacturing Subsidiaries in Europe
- July 1967 (Revised September 1982)
- Case
Head Ski Co., Inc.
- Research Summary
Competitive Dynamics of the Textile-Apparel-Retail Channel
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Cost Management Systems
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details