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Show Results For
- All HBS Web
(1,809)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- November 2009
- Case
An Entrepreneur's Journey: Simi Nwogugu
By: John A. Davis and Shirley Spence
This multimedia case follows Simi Nwogugu's life from childhood in Lagos, Nigeria to Mount Holyoke and Wall Street, back to Lagos to found a chapter of Junior Achievement, through marriage and HBS to motherhood and disenchantment with opportunities for mothers in the... View Details
Keywords: Entrepreneurship; Corporate Entrepreneurship; Work-Life Balance; Customization and Personalization; Business Ventures; Nigeria; United States
Davis, John A., and Shirley Spence. "An Entrepreneur's Journey: Simi Nwogugu." Harvard Business School Multimedia/Video Case 810-701, November 2009.
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
- June 2008
- Supplement
Mike Corbin: Closing the Corbin-Pacific Case - video
By: John A. Davis and Courtney Sampson
An interview with Mike Corbin wrapping up the Corbin-Pacific case. View Details
Davis, John A., and Courtney Sampson. "Mike Corbin: Closing the Corbin-Pacific Case - video." Harvard Business School Video Supplement 808-707, June 2008.
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- September 2006
- Teaching Note
Trinity Crystal (TN)
By: John A. Davis and Courtney Sampson
Teaching Note to (898-066). View Details
- June 2006
- Case
Matthew B. Hunter
By: John A. Davis and Deepak Malhotra
Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details
Keywords: Family Business; Performance Evaluation; Crisis Management; Business or Company Management; Conflict Management; Corporate Governance; Family and Family Relationships; Partners and Partnerships; Negotiation Process
Davis, John A., and Deepak Malhotra. "Matthew B. Hunter." Harvard Business School Case 806-204, June 2006.
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- August 23, 2004
- Article
How Model Behaviour Brings Market Power
By: Douglas B. Holt, J. A. Quelch and E. Taylor
- 01 Dec 2010
- News
Additional alumni books for your consideration.
grind of nursing after you return to work,” and “You are not your husband’s mother!” Fair Pay, Fair Play: Aligning Executive Performance and Pay by Robin A. Ferracone (MBA ’80) (Jossey-Bass) Using her database of executive pay across... View Details
- 01 Sep 2008
- News
The Levitt Brand
makes a purchasing decision.” Levitt’s influence reached well beyond the classroom. “Ted Levitt was the most influential and imaginative professor in marketing history,” HBS professor and senior associate dean John View Details
- 23 Oct 2019
- News
Future Tech Leaders Dive into New Program
a team project in the new MS/MBA: Engineering Sciences Program, offered jointly by HBS and the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS). With just three days to complete a... View Details
- 01 Oct 1996
- News
"Service-Profit Chain" Links Members of Service Management Unit
increased competition or Booz, Allen & Hamilton's emergence into the world market, HBS professor Leonard A. Schlesinger, who is chair of the unit, notes that "the course material is immediately useful to our students. It involves people... View Details
Keywords: Susan Young
- 01 Dec 2017
- News
Global Perspectives
critical links in many global supply chains, particularly on the upstream supply end, so the group of 12 HBS faculty members and a colleague from the Harvard John A. Paulson School of Engineering and Applied... View Details
- 1983
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul W. Farris and J. A. Quelch
Farris, Paul W., and J. A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. Radnor, PA: Chilton Book Company, 1983.
- 01 Dec 2009
- News
Alumni Books
Loyalty, and Maximize Profits by John A. Goodman (MBA ’71) (Amacom) Managing the Publishing Process by Ralph Hancox (PMD 26, 1973) (CCSP Press) Cured! The Insider's Handbook for Health Care Reform by Stephen... View Details
- 30 Jan 2007
- First Look
First Look: January 30, 2007
actually contrary to previous research. Readings in Modern Marketing Author:John A. Quelch Publication:Hong Kong: Chinese University Press, 2006 Abstract Readings in Modern Marketing is a collection of... View Details
Keywords: Martha Lagace
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
Herlihy (MBA 1981) (Gerard A. Herlihy) A satire about another out-of-control commodity and stock market boom. Blowing Smoke: Essays on Energy and Climate by Rud Istvan (MBA 1974) (Strategic Book Publishing and Rights Co.) From the... View Details
- 24 Oct 2016
- News
Health Care Pioneer Giusti Named McCance Senior Fellow at HBS
partnerships now that Harvard University’s John A. Paulson School of Engineering and Applied Sciences will be located adjacent to HBS.” McCance is well versed in investing in good ideas and is particularly... View Details
Keywords: Susan Young
- 04 Sep 2019
- News
Accelerating Allston
As Harvard University transforms its Allston campus into an epicenter of research and innovation, Denise Dupré and Mark Nunnelly (MBA 1984) have made a gift that both accelerates that progress and catalyzes the collaboration between HBS and the Harvard View Details