John A. Quelch - Publications - Faculty & Research

Web

Articles - Institute For Strategy And Competitiveness

(November 2014) Robert S. Kaplan and Derek A. Haas Health care providers are facing tremendous pressure to reduce costs—but evidence suggests that many of their responses are counterproductive, raising costs and sometimes decreasing the... View Details

27 Mar 2007
First Look

First Look: March 27, 2007

for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton. John Wiley & Sons, Inc., 2007 No... View Details

Keywords: Martha Lagace

15 Nov 2020
News

Fostering Innovation in Social Enterprise Across Harvard

joint-degree candidates from HBS, Harvard Kennedy School (HKS), Harvard Medical School, and the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS)—to set up a foundation alongside... View Details

01 Apr 2000
News

Time to Vote in University Elections

magna cum laude, JD '76 cum laude. U.S. District Court Judge. Boston, MA. Steven A. Schroeder, MD '64 cum laude; BA '60, Stanford University. President and CEO, Robert Wood Johnson Foundation. Princeton, NJ. Anne M. Sweeney, Ed.M. '80; AB... View Details

01 Jun 2018
News

June 2018 Alumni and Faculty Books

Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has... View Details

23 Feb 2010
First Look

First Look: Feb. 23

client. (SEPs perform an oversight role for the work being done by the GEP and his or her team and are typically very senior members of the firm.) The case also raises areas where Everson can improve. Purchase this... View Details

Keywords: Martha Lagace

01 Sep 2008
News

The Levitt Brand

makes a purchasing decision.” Levitt’s influence reached well beyond the classroom. “Ted Levitt was the most influential and imaginative professor in marketing history,” HBS professor and senior associate dean John View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

Web

Bibliography - The Art of American Advertising

Art of Local Advertising . Boston: A. M. Thayer and Son & Co., 1889. --- Fowler’s Publicity: An Encyclopedia of Advertising and Printing . Boston: Publicity Publishing Company, 1900. --- Fowlers Publicity Encyclopedia . Chicago: Publicity... View Details

26 Mar 2025
News

Alumni Explore a Changing Hong Kong; Meet the Leader: HBS Club of Singapore

Conference Looks at Future of Hong Kong as a Global Leader The HBS Association of Hong Kong (HBSAHK) celebrated the club’s 45thanniversary in February, with its 2025 Signature Conference at Cloud 39, a rooftop ballroom at The Henderson skyscraper in central Hong Kong.... View Details

Keywords: Margie Kelley

30 Jan 2007
First Look

First Look: January 30, 2007

actually contrary to previous research. Readings in Modern Marketing Author:John A. Quelch Publication:Hong Kong: Chinese University Press, 2006 Abstract Readings in Modern Marketing is a collection of... View Details

Keywords: Martha Lagace

Web

Courses by Faculty Unit - Course Catalog

State (CATS) (also listed under General Management) Debora L. Spar Fall 2025 Q1Q2 3.0 Capitalism: Past, Present, Future Sophus A. Reinert Fall 2025 Q1Q2 3.0 Creating the Modern Financial System David Moss Spring 2026 Q3Q4 3.0... View Details

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

Strategist? Published: July 16, 2012 Corporate strategy has become the bailiwick of consultants and business analysts, so much so that it is no longer a top-of-mind responsibility for many senior executives. Professor Cynthia A.... View Details

Keywords: by Staff

26 Sep 2007
Sharpening Your Skills

Sharpening Your Skills: Negotiation

uncle, mother, or daughter is your business partner. Harvard Business School's John A. Davis and Deepak Malhotra outline 5 ways to analyze and improve dealmaking and dispute resolution while protecting... View Details

01 Jun 2017
News

Drawing on the Crowd for Innovative Problem-Solving

transformation of business. Lakhani also plans to collaborate with scholars from Harvard Medical School and the Harvard John A. Paulson School of Engineering and Applied Sciences in developing a new... View Details

01 Oct 2000
News

New Global Initiative Director Takes Broad Outlook

of staff for Tufts president John DiBiaggio and another five years coordinating one of the Fletcher School's academic programs with activities in Japan, China, Korea, Canada, and Russia. "Coming to the Global Initiative was a natural... View Details

Keywords: Margie Kelley; Educational Services

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

corporate strategies, including ours." Sorrell already holds a place of honor in the world of advertising and marketing. As HBS professor and WPP board member John Quelch has put it, "Sir Martin reinvented... View Details

13 Oct 2011
Conference Presentation

Family Enterprises: Beyond the Three Circles

By: John A. Davis, A. Kinkade and J. Richardson

Keywords: Family Business

Citation

August 1967 (Revised November 1973)
Case

Harwick, Smyth, & Blanchard, Inc. (A)

By: John A. Seiler and Stephen A. Allen III

Citation

Find at Harvard

2018
Working Paper

Learning to Become a Taste Expert

By: Kathryn A. Latour and John A. Deighton

Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors... View Details