Publications
Publications
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- All HBS Web
(6,117)
- Faculty Publications (1,391)
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
- 1990
- Chapter
Analysis of Cost Variances for Management Control in Hospitals
By: S. Datar, R. Banker and S. Das
- September 1989 (Revised May 1993)
- Case
Boston Sobriety Development, Inc.
- April 1989 (Revised May 1993)
- Case
Novel Combination of Two Drugs (A)
- April 1989
- Supplement
Novel Combination of Two Drugs (B)
- April 1989
- Supplement
Novel Combination of Two Drugs (C)
- 01 Jan 1987
- Conference Presentation
Executive Support Systems for Hospital Strategic Planning
By: L. M. Applegate and R. O. Mason
- December 1986 (Revised November 1988)
- Background Note
Note on Psychiatric Services
Keywords: Medical Specialties
- December 1986 (Revised July 1989)
- Background Note
Note on the Hospital Information Systems Industry
- December 1986 (Revised November 1988)
- Background Note
Note on Long-Term Care
Keywords: Health Care and Treatment
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
- 01 Jan 1986
- Conference Presentation
Design of a Management Support System for Hospital Strategic Planning
By: L. M. Applegate, R. O. Mason and D. Thorpe
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- March 1985 (Revised May 1993)
- Case
North Shore Birth Center
- February 1985 (Revised January 2024)
- Case
Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment
By: Regina E. Herzlinger, Joyce Lallman, Nancy Kane, Jefferson C. Grahling and James Wallace
How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating In Health Care course book.
This note and case series enables readers to conduct... View Details
- September 1984 (Revised November 1985)
- Teaching Note
Vicks Health Care Division: Project Scorpio (A), (B), (B1), (C), and (C), Student Assignment, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-582-039), (9-582-040), (9-582-041), (9-582-042), and (9-583-009). View Details
- September 1983 (Revised July 1986)
- Supplement
Orthoteks USA (C)
Supplements the (A) case. View Details
- September 1983 (Revised July 1991)
- Case
Orthoteks USA (A)
A series on implementing strategy as the head of the U.S. subsidiary of a successful Swiss medical products firm. Traces the actions of the CEO over a four year period and highlights his negotiations with the Swiss parent and the way functional components of the... View Details